Are you thinking about outsourcing your digital marketing? There’s never been a better time to begin. The benefits of marketing grow over time, turning into a competitive advantage that other market players can’t work around just by spending more money. The sooner you start, the sooner you’ll see a winning difference.
If any of these reasons apply to you, this is the year to take the plunge with outsourced marketing:
1. You Want to Save Money Over the Alternatives
When you outsource your digital marketing by hiring a marketing agency, you can get 5x the work at 10x the quality for half the cost. The average cost of hiring just one marketing director is $7,779 or more per month, compared to approximately $3,000 to retain an entire marketing agency. Of course, a marketing director is usually the first of many hires, while an agency brings you everything and everyone you need.
2. You Want Marketing Results in Months, Not Years
Standing up an internal digital marketing function takes time. It could take up to a year just to find the right marketing director. Afterward, that person needs to assemble a team that reflects your goals. After all the seats are filled, the director still needs to implement processes to get the whole team working together. If you’re tired of waiting, a marketing agency can start delivering results within just one quarter.
3. You Want to Focus on What Matters Most
When a business is new, it’s normal for the owner to wear many hats. Sooner or later, though, you want to re-focus your attention on the things you’re passionate about – what got you into your industry in the first place. Most people didn’t become dentists, landscapers, or teachers so they could post on social media all day. By outsourcing your digital marketing, you can get back into your unique zone of genius. Leave the rest to us.
4. Your Company Is in a Growth Bottleneck
When a business first launches, its founder is its most important marketing asset. Your ability to put people at ease and meet their needs is the only first impression you need. Sooner or later, though, the personal touch is harder to apply to everyone. Outsourced digital marketing provides quality communications to website visitors 24 hours a day, so even complete newcomers will already feel like they know you well.
5. You’re Tired of “Feast or Famine” Cycles
In certain industries, like pest control, feast or famine cycles define the early years. There’s either too much to do or not enough. That can cause problems with staffing and customer service, damaging a business on both sides of the house. Digital marketing gives you more control over the tempo of your business. You can make sales at the touch of a button with email marketing, for example, especially when the process is outsourced.
6. What Worked Before Isn’t Working Now
Maybe you’ve already delved into digital marketing with social media, email, or even a company blog. If you get traction with one or more of these methods, it can be a real disappointment when your results seem to dry up overnight. Digital marketing is always changing, and as Google deploys more AI, those changes are coming far faster. Outsourcing your marketing ensures you’re always ahead of the curve.
7. It’s Hard to Measure Your Marketing Results
Today’s marketing is scientific, built on the data you collect from every interaction with your website and other digital properties. It can be difficult to gather all the data you need, and even harder to interpret it – in fact, it takes years of experience to learn to separate the signal from the noise. With outsourced digital marketing, a reputable agency will constantly apply those lessons, leading to better and better results.
8. Rising Costs Are Pricing You Out of Advertising
Without marketing assets as a solid foundation, online advertising won’t work forever. Outside of e-commerce, few firms are really positioned to profit in spite of the ever-rising costs of ads. When soaring ad prices put the squeeze on your margins, you could end up dropping out of even your best ad positions, leading to a one-two punch. By outsourcing, you get the digital marketing expertise you need to make ads really work.
9. You Want to Attract More First-Time Customers
Marketing is about telling others who you are and what you can do for them. For someone to buy from you, they need to know, like, and trust you – and marketing provides that personal connection. A good marketing agency will empower you with video storytelling so you can benefit from content that truly influences buying decisions, even before someone walks through your door for the first time.
10. You Want Deeper Relationships and Repeat Business
After satisfied customers go on their way, what happens to them? Most of the time, if they’re pleased with what you have to offer, you don’t have to worry about them looking to the competition … at least, not right away. But over the weeks and months, even strong relationships can fray. Digital marketing unlocks many methods for staying in touch, especially email marketing. A marketing agency can combine them for you.
11. You’re Underwhelmed by Social Media
When business owners try their hand at digital marketing, social media is usually the first thing that comes to mind. After all, it’s free and anyone can get started. But long hours of scrolling your feed with nothing to show for it can take a toll. Wasted time on social media can convince owners digital marketing has nothing to offer, but nothing could be further from the truth – you just need the right expertise on your side.
12. It’s Time to Enjoy More Consistency in Business
When all is said and done, outsourced marketing is about one thing: Consistency. You want marketing that hits the mark, moves the needle on your goals, and evolves as your customers do. After a while, you end up with a virtuous cycle: It’s easier to predict your revenue, you know more about your customers and what they want, and you get better reviews and online content that helps you climb in search engine rankings.
13. You’re Tired of Doing It All Yourself
You’ve already got enough to worry about. If you’re facing a choice of different things to outsource or delegate, marketing will give you the most bang for your buck. If you dread what you need to do to market your business, but know you want the results that come with marketing done right, it’s time to connect with the professionals that will make it easier. That leaves you with more time and energy for everything else life has to offer.
At New York Ave, we help businesses of all sizes reach their marketing goals with modern, “done for you” digital marketing produced by real experts, not AI robots. Intrigued? Contact us today to find out more or get started.