Invest In Marketing Proactively, Not Reactively
“Are you ready to invest in your future?” “Is anything stopping you from investing today?” As individuals, we’ve all heard sales pitches that start this way. Those are usually the salespeople who hide all information about the total “investment” until you’re deep in their process, and it’s logical to be wary of them. But when […]
How Long Should It Take for a Marketing Agency to Build A Website?
Your website is your most important digital asset. No matter how sophisticated the rest of your marketing is, most campaigns will revolve around your website. Your brand’s website may not be the first place where a prospect, lead, or customer learns about you, but it’s where they make their commitment – either by setting an […]
What Percentage of Gross Sales Should We Invest On Marketing?
“How much should we spend on marketing?” It’s one of the most common questions we get, and there’s no simple answer to it. Most businesses can be successful with a strong leadership team, the right people in the right roles, and a good product or service. But if you want your company to truly take […]
How Much Does it Cost to Hire A Marketing Director?
By the time you think about hiring a marketing director, you’re usually in one of two camps: Most Florida business owners don’t have time to build an entire marketing campaign from the ground up. Besides, marketing is now so complex and effort-intensive that it only makes sense to have experts in your corner. A dedicated […]
3 Questions to Ask Your Digital Marketing Agency in 2024
When you’re working with a digital marketing agency, communication is the key to success. It’s crucial you can get in touch with your digital marketing team through a dedicated project manager when you need them. Accessibility ensures that everyone stays on the same page. But it’s just as important to have regular meetings that set […]
Marketing Should Be Both Predictable and Unexpected
When it comes to marketing, the best thing to do is expect the unexpected. What? Marketing is about more than tools and strategies. It’s also about how you make people feel. Good marketing is your chance to foster trust. It has the power to create a connection with people who haven’t met you in person. […]
13 Reasons You Should Outsource Your Digital Marketing This Year
Are you thinking about outsourcing your digital marketing? There’s never been a better time to begin. The benefits of marketing grow over time, turning into a competitive advantage that other market players can’t work around just by spending more money. The sooner you start, the sooner you’ll see a winning difference. If any of these […]
3 Ideas for Using Video to Enhance Your Website Design
Video storytelling is one of the best ways to make your marketing better. Video is more engaging, easier to remember, and drives customer behavior more effectively than text alone. Because it’s potent and highly sought after, you don’t need a lot of video to make a big difference. You simply need to know the best […]
Law Firms Should Be Wary of Industry-Specific Marketing
Every day, millions of people go online to ask about the law, especially criminal defense. Long before they pick a law firm, they’re getting so-called advice – usually from “some guy on Reddit.” With many people finding it hard to sort truth from fiction, it’s no surprise today’s law firms want active blogs. When it […]