Practice Transition: Why Outgoing Physicians Need to Update Their Website Now
Practice transition is a way of life for small and mid-sized medical practices. Outgoing physicians transition their practice – and, ideally, its patients – to an incoming physician, typically a new graduate who can maintain high standards of care. The outgoing practice leader has an opportunity to leave their patients in good hands while also […]
Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency
Search engine optimization (SEO) is an important part of online success. But beware of SEO agencies. Let’s define some terms. Search engine optimization is a data-driven approach to structuring your website to make it easy to use and effective in supporting your business goals. SEO entails a variety of approaches that work together, making your […]
5 Signs You Need to Refresh Your Website Design for 2024
New technologies and consumer preferences are turbocharging the speed of change in website design. If your website is five years old or older, the odds are good it’s starting to show its age. If you haven’t refreshed your website design in eight years or more, it’s about to look like a dinosaur. A good website […]
4 Reasons You Need More Than Just a Video Production Company
You’ve spent six weeks working with a production company on a new video for your brand. You’ve consulted with what seemed to be the top videography experts on the internet. You’ve seen lighting, sound design, and even props and costuming done to a T. You’ve distilled the essence of your company and vision into three […]
Manufacturing Company? It’s Probably Time For a Website Refresh
“Everybody knows who we are. Why would we need a website?” It’s almost impossible to imagine a leader in any modern industry saying this. But up until recently, that’s exactly how many manufacturing executives felt. We don’t blame them. Manufacturing has long been in a unique position. With a phalanx of inside salespeople and a […]
Practice Transition: How You Can Increase Your Value With Better Brand Marketing
Practice transition is a crucial time for you, your team, and your patients. If you’re considering practice transition, the odds are good you have a time horizon of five to ten years. That gives you the runway you need to make sure your practice and people are in good hands. As a major part of […]
Why Marketing Is No Longer A One-Time Investment
There’s no “one size fits all” solution for success, but one thing is for sure. Most of the best things about your business require commitment. Years ago, it was possible to drive immediate traffic to a website using online advertising. The landscape has shifted. Advertisers who never make any sales through platforms like Google and […]
How Important Is SEO In The Age of AI?
Stick around in marketing for long enough (New York Ave recently celebrated its 10th anniversary) and there are some things you’ll hear again and again. One of them is this: “SEO is dead!” Search engine optimization (SEO) is an approach to writing and structuring your content that allows search engines like Google to understand what […]
Who’s The Best Marketing Agency In Orlando?
When it’s time to hire a marketing agency, you want to know who you’re dealing with. Hiring a marketing agency can deliver 5x the work at half the cost and 10x the quality. But every marketing agency is different – and just about anyone can claim to be a marketing agency, even if it’s just […]
