4 Reasons You Need More Than Just a Video Production Company
You’ve spent six weeks working with a production company on a new video for your brand. You’ve consulted with what seemed to be the top videography experts on the internet. You’ve seen lighting, sound design, and even props and costuming done to a T. You’ve distilled the essence of your company and vision into three […]
Manufacturing Company? It’s Probably Time For a Website Refresh
“Everybody knows who we are. Why would we need a website?” It’s almost impossible to imagine a leader in any modern industry saying this. But up until recently, that’s exactly how many manufacturing executives felt. We don’t blame them. Manufacturing has long been in a unique position. With a phalanx of inside salespeople and a […]
Practice Transition: How You Can Increase Your Value With Better Brand Marketing
Practice transition is a crucial time for you, your team, and your patients. If you’re considering practice transition, the odds are good you have a time horizon of five to ten years. That gives you the runway you need to make sure your practice and people are in good hands. As a major part of […]
Why Marketing Is No Longer A One-Time Investment
There’s no “one size fits all” solution for success, but one thing is for sure. Most of the best things about your business require commitment. Years ago, it was possible to drive immediate traffic to a website using online advertising. The landscape has shifted. Advertisers who never make any sales through platforms like Google and […]
How Important Is SEO In The Age of AI?
Stick around in marketing for long enough (New York Ave recently celebrated its 10th anniversary) and there are some things you’ll hear again and again. One of them is this: “SEO is dead!” Search engine optimization (SEO) is an approach to writing and structuring your content that allows search engines like Google to understand what […]
Who’s The Best Marketing Agency In Orlando?
When it’s time to hire a marketing agency, you want to know who you’re dealing with. Hiring a marketing agency can deliver 5x the work at half the cost and 10x the quality. But every marketing agency is different – and just about anyone can claim to be a marketing agency, even if it’s just […]
How Much Do Marketing Agencies Cost?
It’s one of the most common questions about marketing agencies. Maybe the most common. “What does a marketing agency cost?” If you’ve been looking at marketing agencies in search of an answer, you might be expecting an 8,000-word blog that leads you through a house of mirrors until you finally give up on the vague […]
3 Ways to Improve Your Website With Custom Photography and Video
When you want to establish trust and build credibility, visual content is key. Photos, illustrations, infographics, and the king of them all – video – can create an instant positive impression that stops scrolling thumbs. Visual content tailored to your brand’s message makes a difference, not only on a social media platform but within your […]
Marketing for Services Businesses: Why New York Ave is Your Go-to Agency
As a business owner, you have a lot to offer your community. And some of what you do just might take a little bit of explanation. With a sophisticated, service-driven brand, you’ve got some explaining to do before most people are willing to make their first purchase. They need to understand what you do and […]
