5 Signs You Need to Refresh Your Website Design for 2024
New technologies and consumer preferences are turbocharging the speed of change in website design. If your website is five years old or older, the odds are good it’s starting to show its age. If you haven’t refreshed your website design in eight years or more, it’s about to look like a dinosaur. A good website […]
Manufacturing Company? It’s Probably Time For a Website Refresh
“Everybody knows who we are. Why would we need a website?” It’s almost impossible to imagine a leader in any modern industry saying this. But up until recently, that’s exactly how many manufacturing executives felt. We don’t blame them. Manufacturing has long been in a unique position. With a phalanx of inside salespeople and a […]
3 Ways to Improve Your Website With Custom Photography and Video
When you want to establish trust and build credibility, visual content is key. Photos, illustrations, infographics, and the king of them all – video – can create an instant positive impression that stops scrolling thumbs. Visual content tailored to your brand’s message makes a difference, not only on a social media platform but within your […]
3 Reasons Medical Practices Should Refresh Their Websites Now
The old days of pandemic restrictions are in the rearview mirror, so you might think your practice’s website is less important than it was. But medical practice marketing is as indispensable as ever. If your website is out of date, you’re missing a golden opportunity to attract your future patients. Telehealth is no longer in […]
5 Reasons Medical Practices Should Get Serious About Their Websites
If you don’t think your medical practice needs a good website, you’re still living in 2020. As the pandemic emergency officially ends in May 2023 and new restrictions on telehealth come into play, many medical practice leaders are wondering whether digital technology will continue to be an important aspect of their growth and customer retention […]
How Do Pillar Pages Work?
Pillar pages are coming, and they have the potential to transform the way you attract search traffic. Traffic that reaches a website when someone clicks on a search result is called organic traffic. Strong organic traffic is useful to just about everyone. Unlike online advertising, you don’t need to continue investing thousands or even millions […]
What Are Pillar Pages And How Will They Help With SEO?
You already know “having a website” isn’t enough. You need a website people actually find. Once they find it, they need to stick around a while. For most businesses, the introduction to your brand happens when someone types in a search query that’s a close match to your blog content. Word-for-word queries users type in […]
Why Are Marketing Agency Websites So Hard To Navigate?
Looking at a marketing agency website, you’d think they’d want to put their best foot forward. Often, though, the effect you get from digging into one of these websites is exactly the opposite. Marketing agency websites can be confusing, convoluted, and give you the runaround. That’s bizarre considering almost all of them want to sell […]
How To Know When It’s Time For A Website Refresh: 3 Telltale Signs
Is your website starting to show its age? A website isn’t just a fancy digital brochure. You can add to it and change it at any time. In most cases, a website can come back to life with a few targeted updates focusing on your customers and their needs. If your website has never performed, […]