How Do Pillar Pages Work?
Pillar pages are coming, and they have the potential to transform the way you attract search traffic. Traffic that reaches a website when someone clicks on a search result is called organic traffic. Strong organic traffic is useful to just about everyone. Unlike online advertising, you don’t need to continue investing thousands or even millions […]
What Are Pillar Pages And How Will They Help With SEO?
You already know “having a website” isn’t enough. You need a website people actually find. Once they find it, they need to stick around a while. For most businesses, the introduction to your brand happens when someone types in a search query that’s a close match to your blog content. Word-for-word queries users type in […]
Why Are Marketing Agency Websites So Hard To Navigate?
Looking at a marketing agency website, you’d think they’d want to put their best foot forward. Often, though, the effect you get from digging into one of these websites is exactly the opposite. Marketing agency websites can be confusing, convoluted, and give you the runaround. That’s bizarre considering almost all of them want to sell […]
How To Know When It’s Time For A Website Refresh: 3 Telltale Signs
Is your website starting to show its age? A website isn’t just a fancy digital brochure. You can add to it and change it at any time. In most cases, a website can come back to life with a few targeted updates focusing on your customers and their needs. If your website has never performed, […]
How Often Should You Redesign Your Company Website?
If you’re like most business owners, redesigning your company website is the last thing on your mind. But if you haven’t thought about it lately, odds are good it’s past time to do it. Gone are the days when a website was just a fancy digital brochure for your business. People now start their search […]
7 Reasons Your Business Needs A New Website, And Why A Marketing Agency Should Build It
Is your website doing everything it could be doing to empower your business? For most businesses, the answer is no. The bad news is that applies to you. The good news is, that it also applies to almost all of your competitors. Making a commitment to get every drop of value out of your website […]
How Much Should A Website Cost In 2022?
In the end, a website shouldn’t cost anything – because it delivers ROI far exceeding its costs. Between now and then, what happens? There’s a lot of confusion out there about the cost of a website. Some “website builders” claim you shouldn’t pay anything at all, or at least not more than $20, as long […]
Marketing for Medical Practices: Why Plain Language Is Crucial For Patient Communication
“Give me the plain facts, doc!” Patients may not say it in so many words, but it’s what they mean when they ask about their conditions, medications, and lifestyle. They want to know the truth – and what they can do about it – in a way they feel comfortable with. Over the last few […]
Website Checkup: 5 Things Orthodontists Need To Improve Right Now
Orthodontist marketing has never been more important than it is today, especially for independent Central Florida orthodontists who want to stay that way. As the payer landscape changes and more insurance covers orthodontic services, large organizations are snapping up small orthodontists. Independent orthodontists have advantages over vast state and regional enterprises. The biggest is their […]
