Your website is your most important digital asset. No matter how sophisticated the rest of your marketing is, most campaigns will revolve around your website. Your brand’s website may not be the first place where a prospect, lead, or customer learns about you, but it’s where they make their commitment – either by setting an […]
Video storytelling is one of the best ways to make your marketing better. Video is more engaging, easier to remember, and drives customer behavior more effectively than text alone. Because it’s potent and highly sought after, you don’t need a lot of video to make a big difference. You simply need to know the best […]
Practice transition is a way of life for small and mid-sized medical practices. Outgoing physicians transition their practice – and, ideally, its patients – to an incoming physician, typically a new graduate who can maintain high standards of care. The outgoing practice leader has an opportunity to leave their patients in good hands while also […]
New technologies and consumer preferences are turbocharging the speed of change in website design. If your website is five years old or older, the odds are good it’s starting to show its age. If you haven’t refreshed your website design in eight years or more, it’s about to look like a dinosaur. A good website […]
“Everybody knows who we are. Why would we need a website?” It’s almost impossible to imagine a leader in any modern industry saying this. But up until recently, that’s exactly how many manufacturing executives felt. We don’t blame them. Manufacturing has long been in a unique position. With a phalanx of inside salespeople and a […]
When you want to establish trust and build credibility, visual content is key. Photos, illustrations, infographics, and the king of them all – video – can create an instant positive impression that stops scrolling thumbs. Visual content tailored to your brand’s message makes a difference, not only on a social media platform but within your […]
The old days of pandemic restrictions are in the rearview mirror, so you might think your practice’s website is less important than it was. But medical practice marketing is as indispensable as ever. If your website is out of date, you’re missing a golden opportunity to attract your future patients. Telehealth is no longer in […]
If you don’t think your medical practice needs a good website, you’re still living in 2020. As the pandemic emergency officially ends in May 2023 and new restrictions on telehealth come into play, many medical practice leaders are wondering whether digital technology will continue to be an important aspect of their growth and customer retention […]
Pillar pages are coming, and they have the potential to transform the way you attract search traffic. Traffic that reaches a website when someone clicks on a search result is called organic traffic. Strong organic traffic is useful to just about everyone. Unlike online advertising, you don’t need to continue investing thousands or even millions […]
You already know “having a website” isn’t enough. You need a website people actually find. Once they find it, they need to stick around a while. For most businesses, the introduction to your brand happens when someone types in a search query that’s a close match to your blog content. Word-for-word queries users type in […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.
