To Attract Patients For Your Medical Practice, Protect Your Online Reputation
The average patient may not know much about medicine, but they know they want a doctor they trust. To succeed in digital marketing, you need to not only inspire confidence, but get patients to share their positive experiences online for others to see. Unfortunately, people are more likely to share negative experiences online than positive […]
These Strategies Are Replacing “Word-Of-Mouth” For Pest Control Companies
It wasn’t long ago when word-of-mouth referrals were king for pest control companies. It makes sense: Most pest control companies have a small service area. They can be well-known by the local community – and that same community can freeze out companies that don’t perform. But things have changed. Word-of-mouth no longer reigns in pest […]
A Pocket Guide To Research-Backed Social Media Success For Plastic Surgeons
Social media is an important part of a marketing strategy for today’s plastic surgeons. Through an active social media presence, you can build a community. Some patients, especially older ones, still feel some stigma around going to the plastic surgeon … and your social media is the ideal way to dispel those myths and create […]
Climb To The Top With Facebook Marketing For Roofing Contractors
Facebook makes a lot of sense for roofing contractor marketing. It’s the top social media network for getting in touch with ordinary consumers – and that includes the ones in your neighborhood. According to the latest stats, about 1.73 billion people use Facebook and associated services daily. That includes nearly 70% of all U.S. adults. […]
SEO For Roofers 101: What To Know About Search Engine Optimization
Digital marketing is important. You know that. And digital marketing for roofing contractors is different from marketing other industries, or even other kinds of contractors. You know that, too. But too many agencies talk to business owners as if they’re already convinced of the importance of digital marketing and don’t need to know any more […]
Don’t Let Lead Generation Bug You: 6 Steps To Pest Control Email Marketing
Email marketing is one of the best ways to build relationships with leads – especially those who might go weeks or months before they decide they need your services. Many would-be customers try everything before they call the pros. They start with sprays, then lay down traps, and might even go for a DIY fumigation. […]
12 Digital Marketing Musts For Medical Practices In The Age Of Coronavirus
America is facing a public health crisis unlike anything in living memory. The coronavirus epidemic is unprecedented. And during this critical time, many Americans are being exposed to misleading or downright false information on a daily basis. Mindful, accurate, yet effective medical practice marketing has never been more important. That remains true even if your […]
Brand Development For Plastic Surgeons: What You Say AND How You Say It
Making the right impression in plastic surgeon marketing isn’t always easy. You need a terrific website, compelling content, and methods to find and nurture leads. And you need to avoid plastic surgeon marketing mistakes that can scare customers away. Of all the factors that go into plastic surgery marketing success, though, brand development is most […]
Rules Of The Road For Medical Practice Social Media Management
Many brands are ignoring a crucial tool for medical practice marketing: Social media. Social media has been hugely effective in helping companies in a wide range of industries reach their audience. So, why are so many medical practices behind the times on social media? These reasons help explain it: Practices worry social media will run […]
