When It Comes to Marketing: Custom Content Reigns King
There are no “one size fits all” solutions – not for your customers and not for your business. Your audience is inundated with a massive volume of marketing and advertising every day, and the amount is growing. Platforms like YouTube are clawing back users’ attention by developing ways to bypass ad blockers, ensuring commercial messages […]
2 Ways to Outsource Your Marketing: Pros and Cons
When you want to grow your business, you need marketing. Marketing is how you connect your products and services with the people who can benefit from them. These days, a prospective customer is far more likely to find out about you by going online rather than visiting you in person – that’s true even for […]
Hire Humans, Not Robots, to Do Your Marketing
If you’ve been watching the headlines on artificial intelligence, you might be convinced it’s coming for your job. Over the last few months, AI passed some of the world’s most grueling tests in law, medicine, and engineering. Indeed, it isn’t just those directly threatened by AI bemoaning the fact that robots are making an increasing […]
Marketing for General Contractors: When You Know It’s Time To Hire An Agency
General contractors know their business has to be big enough and busy enough before it can support relationships with subcontractors. Going down that road too early can be just as bad as doing it too late. Once the door is open, it means making sure that person is upholding all the standards you expect. In […]
Marketing for MedSpas: 3 Reasons to Hire A Marketing Agency Now
MedSpas have a tremendous opportunity when it comes to digital marketing. Once a customer builds a strong brand relationship with a MedSpa, it takes a lot to persuade them to go somewhere else. With digital marketing, you can establish rapport and build a foundation for trust before a prospective customer even visits you for the […]
Rethinking Advertising ROI: The Dawn Of Impressions Is Here
Online advertising ROI has long been one of the most controversial subjects in digital marketing. Brace yourself: It’s about to get worse. Many business owners are disappointed by online advertising. It’s not just that they don’t get the results they expect. That’s only one part of the story. A complaint that’s nearly as persistent is […]
Why More Service Businesses Need to Get Serious About Sales
Marketing is important. And it can even be fun. After all, marketing helps you tell the unique story of your brand. Modern digital marketing is all about adding value. When your marketing is aligned with what you offer the world, you can feel good about every piece of content you publish. The shift from interruptive […]
How MedSpas With Expensive Laser Tech Can Leverage Marketing to Boost New Patient Consults
Medical-grade lasers can be used for all kinds of different treatments, from nonsurgical facials to laser hair removal. Savvy customers are recognizing the value of lasers as they show up in more places. For example, dentists who use medical lasers can help patients heal faster than those who use scalpels. No matter whether your med […]
3 Ways G4A is Changing The Way Marketing Agencies Measure Engagement
Google Analytics has long been one of the most important technologies out there for getting the most out of your website. It’s a free analytics suite that enables you to see exactly how people discover your website and what they do once they get there – in other words, the backbone of data-driven marketing. Although […]