When it’s time to hire a marketing agency, you want to know who you’re dealing with.

Hiring a marketing agency can deliver 5x the work at half the cost and 10x the quality. But every marketing agency is different – and just about anyone can claim to be a marketing agency, even if it’s just one person. Complete marketing agencies offer more.

Luckily, there are a lot of legitimate marketing agencies in Orlando.

But which one is really the best marketing agency in Orlando?

As a top-rated Orlando marketing agency, we want you to make an informed decision. You might look through a dozen Orlando marketing agencies or even more while you do your research. Choosing the right one for you is a process unique to your organization and needs, but there are a few things you should always look out for.

Here’s how to find the best marketing agency in Orlando.

1. Start with Experience – Five Years Is Good, Ten Is Better

When it comes to the best Orlando marketing agencies, experience counts.

Experience is what enables a team to understand what is and isn’t likely to work in a given situation. With years of work behind them, they’re more likely to understand your industry and audience. That makes it possible to craft marketing campaigns that will hit the mark from the beginning and only improve over time.

How much experience do you need to be a good marketer? Individuals can start performing after two or three years, but teams need longer to learn how to fire on all cylinders together. Five years is a good benchmark for a true Orlando marketing agency that offers a full suite of services. Ten years is better.

2. Verify You’re Dealing with a Real Team

What’s the definition of a marketing agency? If asked to define marketing agency, most people get the basics – a company that helps you spread the word about your brand and get more customers. But fine details make a big difference. We would argue that some “Orlando marketing agencies” are really anything but.

When you choose an Orlando marketing agency, it is essential to know what work is done in-house and what gets subcontracted to somebody else. Ideally, everything an agency does should be performed by someone in the office because it maximizes consistency, quality, transparency, and reliability.

While there is a place for freelancers in some agencies, a real marketing agency isn’t just one person who does a little bit of everything. There should be a clear distinction between specialists in different areas, such as social media marketing, email marketing, and video storytelling. Beware of one person who “wears many hats.”

3. Make Sure They Understand Your Industry and Region

Some marketing agencies are generalists, while others specialize in specific niches.

Specialty marketing agencies – also called “boutique marketing agencies” – might have a very narrow focus. For example, imagine a marketing agency that only works with addiction rehabilitation facilities or only does social media on Instagram. These companies may work brilliantly for a tiny slice of the market.

For others, hyperspecialization can sabotage your results.

We believe in the middle ground. The best Orlando marketing agency for you is one that knows how your audience thinks – their burning questions and biggest concerns. That kind of insight usually comes from working with firms in your industry and helping them scale from where you are to where you want to go.

Yes, you could try the agency that only works with left-handed dentists whose names start with “J,” but let’s be real: Super-specialization is more about impressing Google than creating real value. And when you really know how things work, there are much better ways to do search engine optimization.

Looking for the Best Marketing Agency in Orlando? You Don’t Have to Take Our Word For It

We might be biased, but in our opinion, New York Ave is the best marketing agency in Orlando.

With New York Ave, it’s all about you – not all about us. We start with a conversation about you, your brand, and your goals. Then we lay out exactly what we can do for you and how. We won’t beat around the bush: A marketing campaign from a real agency may take 90 days to gather momentum, but it’s worth it.

The best marketing agency in Orlando doesn’t have to promise overnight results. Our team is all about a sustainable, long-lasting approach that develops competitive advantages you can use for years to come.

Contact us today to get started with the best marketing agency in Orlando.