Category: Marketing Agency

Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency

Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency

Search engine optimization (SEO) is an important part of online success. But beware of SEO agencies. Let’s define some terms. Search engine optimization is a data-driven approach to structuring your website to make it easy to use and effective in supporting your business goals. SEO entails a variety of approaches that work together, making your […]

4 Reasons You Need More Than Just a Video Production Company

4 Reasons You Need More Than Just a Video Production Company 4 Reasons You Need More Than Just a Video Production Company

You’ve spent six weeks working with a production company on a new video for your brand. You’ve consulted with what seemed to be the top videography experts on the internet. You’ve seen lighting, sound design, and even props and costuming done to a T. You’ve distilled the essence of your company and vision into three […]

Why Marketing Is No Longer A One-Time Investment

Why Marketing Is No Longer A One-Time Investment Why Marketing Is No Longer A One-Time Investment

There’s no “one size fits all” solution for success, but one thing is for sure. Most of the best things about your business require commitment. Years ago, it was possible to drive immediate traffic to a website using online advertising. The landscape has shifted. Advertisers who never make any sales through platforms like Google and […]

Who’s The Best Marketing Agency In Orlando?

Who’s The Best Marketing Agency In Orlando? Who's The Best Marketing Agency In Orlando?

When it’s time to hire a marketing agency, you want to know who you’re dealing with. Hiring a marketing agency can deliver 5x the work at half the cost and 10x the quality. But every marketing agency is different – and just about anyone can claim to be a marketing agency, even if it’s just […]

How Much Do Marketing Agencies Cost?

How Much Do Marketing Agencies Cost? How Much do Marketing Agencies Cost?

It’s one of the most common questions about marketing agencies. Maybe the most common. “What does a marketing agency cost?” If you’ve been looking at marketing agencies in search of an answer, you might be expecting an 8,000-word blog that leads you through a house of mirrors until you finally give up on the vague […]

Marketing for Services Businesses: Why New York Ave is Your Go-to Agency

Marketing for Services Businesses: Why New York Ave is Your Go-to Agency Marketing for Services Businesses: Why New York Ave is Your Go-to Agency

As a business owner, you have a lot to offer your community. And some of what you do just might take a little bit of explanation. With a sophisticated, service-driven brand, you’ve got some explaining to do before most people are willing to make their first purchase. They need to understand what you do and […]

When It Comes to Marketing: Custom Content Reigns King

When It Comes to Marketing: Custom Content Reigns King When It Comes to Marketing: Custom Content Reigns King

There are no “one size fits all” solutions – not for your customers and not for your business. Your audience is inundated with a massive volume of marketing and advertising every day, and the amount is growing. Platforms like YouTube are clawing back users’ attention by developing ways to bypass ad blockers, ensuring commercial messages […]

2 Ways to Outsource Your Marketing: Pros and Cons

2 Ways to Outsource Your Marketing: Pros and Cons 2 Ways to Outsource Your Marketing: Pros and Cons

When you want to grow your business, you need marketing. Marketing is how you connect your products and services with the people who can benefit from them. These days, a prospective customer is far more likely to find out about you by going online rather than visiting you in person – that’s true even for […]

Hire Humans, Not Robots, to Do Your Marketing

Hire Humans, Not Robots, to Do Your Marketing Hire Humans, Not Robots, to Do Your Marketing

If you’ve been watching the headlines on artificial intelligence, you might be convinced it’s coming for your job. Over the last few months, AI passed some of the world’s most grueling tests in law, medicine, and engineering. Indeed, it isn’t just those directly threatened by AI bemoaning the fact that robots are making an increasing […]

Marketing for General Contractors: When You Know It’s Time To Hire An Agency

Marketing for General Contractors: When You Know It’s Time To Hire An Agency Marketing for General Contractors: When You Know It's Time To Hire An Agency

General contractors know their business has to be big enough and busy enough before it can support relationships with subcontractors. Going down that road too early can be just as bad as doing it too late. Once the door is open, it means making sure that person is upholding all the standards you expect. In […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.