Marketing Budget: Why Emotion And Experience Are the Enemies of Progress

Marketing Budget: Why Emotion And Experience Are the Enemies of Progress

Sometimes leaders should trust their intuition. But it’s never a good idea to make a decision from emotion. Intuition comes from experience and good judgment. Emotion, on the other hand? Emotion enters the picture before facts and experience. It’s not usually based on anything. And when it comes to making a decision about your business, […]

October 2024: What’s Happening In Digital Marketing

October 2024: What's Happening In Digital Marketing

TikTok expands the options and visibility of its digital advertising offerings in the United States. Google will now help you to utilize your videos in multiple formats for online ad campaigns. Reddit launches advertising and marketing tools as forums keep rising in search visibility. A new analysis demystifies the top ways to get your video […]

Hire A Marketing Agency That Does Video, Or Else

Hire A Marketing Agency That Does Video, Or Else

In 2024, a marketing agency that doesn’t do video isn’t a marketing agency. And a marketing plan that doesn’t include video simply isn’t marketing. In a previous post, we discussed how the “middle ground” of marketing agencies is dying. The middle ground is a small agency with three to ten people that does a little […]

August 2024: What’s Happening In Digital Marketing

August 2024: What's Happening In Digital Marketing

August 2024 Digital Marketing Highlights TikTok and YouTube take top spots in consumer spending in recent digital marketing study. “Made for Advertising” websites are devouring the internet (and your advertising budget.) Gen Z continues to turn away from traditional search, leaning on mobile-friendly platforms. Serious new scam hits Google My Business pages for local businesses […]

July 2024: What’s Happening In Digital Marketing

July 2024: What's Happening In Digital Marketing

July 2024 Digital Marketing Highlights Google TV’s unified platform makes connected TV advertising more accessible. Reddit’s ongoing revamp offers some attractive new marketing opportunities. Fresh changes from LinkedIn to raise the value of on-platform brand building. Whoops! Google pulling back on AI Overviews in its organic search results. Five states to adopt new privacy laws […]

The Space Between DIY and Fully Managed Marketing Is Dead

The Space Between DIY and Fully Managed Marketing Is Dead

It wasn’t long ago there were three main options for marketing: Doing it yourself through an in-house team or carefully managed contracts with freelance marketers. Managed marketing services with a small marketing boutique focused on one or two niche specialties. Fully managed marketing with a marketing agency that can craft and deliver a strategic marketing […]