December 2024: What’s Happening In Digital Marketing

December 2024: What's Happening In Digital Marketing

December 2024: What’s Happening in Digital Marketing Google will now look more closely at product and service promotions from reputable websites. AI Overview continues to take up a larger share of Google search, now with its own advertising. Bluesky’s breakout growth might make it a worthy addition to your digital marketing strategy. New stats name […]

Hiring A Marketing Agency In Tampa? Look No Further

Hiring A Marketing Agency In Tampa? Look No Further

When you want effective marketing results, what you don’t need is spaghetti. Spaghetti is the “throw things at the wall and see what sticks” marketing model. When the modern internet was young, this approach could yield fascinating discoveries. That was 26 years ago. Nowadays, businesses that want to have a serious conversation about marketing deserve […]

Marketing Budget: Why Emotion And Experience Are the Enemies of Progress

Marketing Budget: Why Emotion And Experience Are the Enemies of Progress

Sometimes leaders should trust their intuition. But it’s never a good idea to make a decision from emotion. Intuition comes from experience and good judgment. Emotion, on the other hand? Emotion enters the picture before facts and experience. It’s not usually based on anything. And when it comes to making a decision about your business, […]

October 2024: What’s Happening In Digital Marketing

October 2024: What's Happening In Digital Marketing

TikTok expands the options and visibility of its digital advertising offerings in the United States. Google will now help you to utilize your videos in multiple formats for online ad campaigns. Reddit launches advertising and marketing tools as forums keep rising in search visibility. A new analysis demystifies the top ways to get your video […]

Hire A Marketing Agency That Does Video, Or Else

Hire A Marketing Agency That Does Video, Or Else

In 2024, a marketing agency that doesn’t do video isn’t a marketing agency. And a marketing plan that doesn’t include video simply isn’t marketing. In a previous post, we discussed how the “middle ground” of marketing agencies is dying. The middle ground is a small agency with three to ten people that does a little […]

August 2024: What’s Happening In Digital Marketing

August 2024: What's Happening In Digital Marketing

August 2024 Digital Marketing Highlights TikTok and YouTube take top spots in consumer spending in recent digital marketing study. “Made for Advertising” websites are devouring the internet (and your advertising budget.) Gen Z continues to turn away from traditional search, leaning on mobile-friendly platforms. Serious new scam hits Google My Business pages for local businesses […]