• TikTok expands the options and visibility of its digital advertising offerings in the United States.
• Google will now help you to utilize your videos in multiple formats for online ad campaigns.
• Reddit launches advertising and marketing tools as forums keep rising in search visibility.
• A new analysis demystifies the top ways to get your video ads seen by more YouTube users.

TikTok Continues to Roll Out New Search Advertising Options in the U.S.

Despite the controversy surrounding TikTok’s fate in the United States, the platform is continuing to expand and extend its digital advertising options. In recent days, advertisers have gotten a taste of in-app search advertising that may help brands access up to 58% of TikTok’s total user base.

What’s more, early analyses show that brands can achieve a visibility boost of around 20% when they choose to run in-feed ads and search ads at the same time. That may decrease the cost per acquisition on TikTok and make it a worthwhile option for companies whose target audience is active there.

What does it mean? Once thought of as a platform that caters to the young, TikTok has worked hard to make inroads with other audiences: 31% of the app’s users are 35 or older, while 34% fall into the 25 to 34 age bracket. Consult a full-service marketing agency to see if TikTok makes sense for you with recent changes.

Google Ads Is Making It Easier to Use Your Videos in Multiple Formats

Video storytelling is one of the most powerful marketing tools available today, and it makes sense to host your videos on YouTube. YouTube videos get preferential placement in Google search results. Now, Google is giving brands and creatives new features that may lower the barriers to entry in video marketing.

Google Ads has rolled out a new “video enhancement” feature that automatically creates additional vertical and square versions of your existing video ads. This makes it easier for you to reach users accessing Google on mobile devices. The feature also automatically creates shorter versions of some videos.

What does it mean? If your strategy already includes video marketing and video advertising, the newest video enhancement options are likely to help you strengthen your reach and visibility without manually making your videos in all kinds of secondary formats. This will boost output for your in-house or outsourced marketing team.

Adding Reddit to Your Social Media Marketing Mix Just Got Easier

Reddit has been carving out a much larger niche in internet marketing over the last year thanks to a number of factors. Its meteoric rise to prominence in Google search results, coupled with recent agreements with search engines and tech brands, has many companies taking a second look.

As October dawns, Reddit Ads Manager is introducing a wide range of features that take advantage of all these new capabilities. This will improve the workflow of online advertising on Reddit. Combined with incentives for first-time Reddit advertisers, it could be an ideal time to give it a try.

What does it mean? Google is continuing to update its search results to highlight top discussions and even top forum users whose comments are relevant to a given search. Reddit stands out as one of the biggest and most trusted forums, so brands should consider leveraging the hyper-targeting its “subreddit”-based structure offers.

New Analysis Points to More Effective YouTube Video Ads

Google recently released results from an analysis of 8,000 successful video ads, making them available to video marketers of all sizes. The increased accessibility of video advertising comes at a time when 97% of people in the U.S. have a smartphone capable of accessing video online, amounting to 310 million smartphone owners.

Google distilled their findings and came up with five best practices brands should incorporate into their video marketing campaigns. These include “increased representation,” “celebration of self-expression,” “community-focused storytelling,” “embracing magic and fantasy,” and “partnering with creators.”

What does it mean? Like anything else in digital marketing, video marketing often comes down to knowing what works for a particular industry, audience, and value proposition. Best practices can be hard to come by, but these insights offer a fresh opportunity to revitalize your video campaigns or get traction with a new one.

A Marketing Agency Partner Helps You Make the Most of the Latest Digital Marketing Trends

At a time when video marketing is more crucial than ever and the number of social media platforms is multiplying, an outsourced digital marketing partner helps you hit the ground running. By combining marketing strategy, vision, and execution, you can accelerate your results and keep overhead low. Contact New York Ave to get started.