How Long Should Blog Posts Be To Improve SEO?
Longer is better when it comes to search engine optimization, right? Well, not exactly. A few years ago now, a piece of SEO research from a popular search engine optimization blog suggested that, on average, blog posts that hit #1 in Google search results had more than 1,000 words. At the time, the basic lesson […]
4 Social Media Themes for Central Florida Orthodontists
Social media is a perfect fit for modern orthodontist marketing. Orthodontist marketing needs to stand out from the crowd to hold attention between patient visits. When your content helps patients achieve their goals, they’re more likely to sit up and take notice. That strengthens your relationship and helps ensure they will follow your advice throughout […]
Marketing for MedSpas: 3 Reasons to Hire A Marketing Agency Now
MedSpas have a tremendous opportunity when it comes to digital marketing. Once a customer builds a strong brand relationship with a MedSpa, it takes a lot to persuade them to go somewhere else. With digital marketing, you can establish rapport and build a foundation for trust before a prospective customer even visits you for the […]
Rethinking Advertising ROI: The Dawn Of Impressions Is Here
Online advertising ROI has long been one of the most controversial subjects in digital marketing. Brace yourself: It’s about to get worse. Many business owners are disappointed by online advertising. It’s not just that they don’t get the results they expect. That’s only one part of the story. A complaint that’s nearly as persistent is […]
How AI-generated Content Can Sabotage Your SEO
Read the latest tech headlines and you’d think we’re living through the rise of the robots. In a world where AI tools have recently passed the bar exam and the U.S. Medical Licensing Exam, it’s easy to imagine they can do just about anything – or will be able to before you know it. Artificial […]
3 Ideas for Creating A Year’s Worth Of Media Content
Modern content marketing revolves around media. Plain text just doesn’t cut it. Media content is both more memorable and easier to navigate than text alone. People are more likely to watch it, comment on it, and take action on what it says. But even in today’s world of amazing software tools, good media content still […]
Why More Service Businesses Need to Get Serious About Sales
Marketing is important. And it can even be fun. After all, marketing helps you tell the unique story of your brand. Modern digital marketing is all about adding value. When your marketing is aligned with what you offer the world, you can feel good about every piece of content you publish. The shift from interruptive […]
How MedSpas With Expensive Laser Tech Can Leverage Marketing to Boost New Patient Consults
Medical-grade lasers can be used for all kinds of different treatments, from nonsurgical facials to laser hair removal. Savvy customers are recognizing the value of lasers as they show up in more places. For example, dentists who use medical lasers can help patients heal faster than those who use scalpels. No matter whether your med […]
How Do Pillar Pages Work?
Pillar pages are coming, and they have the potential to transform the way you attract search traffic. Traffic that reaches a website when someone clicks on a search result is called organic traffic. Strong organic traffic is useful to just about everyone. Unlike online advertising, you don’t need to continue investing thousands or even millions […]
