Rethinking Advertising ROI: The Dawn Of Impressions Is Here
Online advertising ROI has long been one of the most controversial subjects in digital marketing. Brace yourself: It’s about to get worse. Many business owners are disappointed by online advertising. It’s not just that they don’t get the results they expect. That’s only one part of the story. A complaint that’s nearly as persistent is […]
How AI-generated Content Can Sabotage Your SEO
Read the latest tech headlines and you’d think we’re living through the rise of the robots. In a world where AI tools have recently passed the bar exam and the U.S. Medical Licensing Exam, it’s easy to imagine they can do just about anything – or will be able to before you know it. Artificial […]
3 Ideas for Creating A Year’s Worth Of Media Content
Modern content marketing revolves around media. Plain text just doesn’t cut it. Media content is both more memorable and easier to navigate than text alone. People are more likely to watch it, comment on it, and take action on what it says. But even in today’s world of amazing software tools, good media content still […]
Why More Service Businesses Need to Get Serious About Sales
Marketing is important. And it can even be fun. After all, marketing helps you tell the unique story of your brand. Modern digital marketing is all about adding value. When your marketing is aligned with what you offer the world, you can feel good about every piece of content you publish. The shift from interruptive […]
How MedSpas With Expensive Laser Tech Can Leverage Marketing to Boost New Patient Consults
Medical-grade lasers can be used for all kinds of different treatments, from nonsurgical facials to laser hair removal. Savvy customers are recognizing the value of lasers as they show up in more places. For example, dentists who use medical lasers can help patients heal faster than those who use scalpels. No matter whether your med […]
How Do Pillar Pages Work?
Pillar pages are coming, and they have the potential to transform the way you attract search traffic. Traffic that reaches a website when someone clicks on a search result is called organic traffic. Strong organic traffic is useful to just about everyone. Unlike online advertising, you don’t need to continue investing thousands or even millions […]
3 Ways G4A is Changing The Way Marketing Agencies Measure Engagement
Google Analytics has long been one of the most important technologies out there for getting the most out of your website. It’s a free analytics suite that enables you to see exactly how people discover your website and what they do once they get there – in other words, the backbone of data-driven marketing. Although […]
Marketing 101: How Often Should My Business Post To Facebook?
Facebook may not be quite as popular as it was, but it’s the ideal forum for service-based businesses to find customers and maintain those relationships. While booming networks like TikTok skew far younger, Facebook is full of adults with disposable income. That makes it great for social media marketing. The rewards of consistent social media […]
What Are Pillar Pages And How Will They Help With SEO?
You already know “having a website” isn’t enough. You need a website people actually find. Once they find it, they need to stick around a while. For most businesses, the introduction to your brand happens when someone types in a search query that’s a close match to your blog content. Word-for-word queries users type in […]
