August 2024: What’s Happening In Digital Marketing
August 2024 Digital Marketing Highlights TikTok and YouTube take top spots in consumer spending in recent digital marketing study. “Made for Advertising” websites are devouring the internet (and your advertising budget.) Gen Z continues to turn away from traditional search, leaning on mobile-friendly platforms. Serious new scam hits Google My Business pages for local businesses […]
Do You Have The Right Team? Why Experienced Business Owners Look At Digital Marketing As An Investment
Business is a team sport. Sure, many great companies started when a lone entrepreneur had an amazing idea. And sure, startup culture idolizes wearing many hats. But when it’s time for that initial vision to mature into a sustainable business, it’s crucial to have the right people in the right roles. Savvy business owners understand […]
July 2024: What’s Happening In Digital Marketing
July 2024 Digital Marketing Highlights Google TV’s unified platform makes connected TV advertising more accessible. Reddit’s ongoing revamp offers some attractive new marketing opportunities. Fresh changes from LinkedIn to raise the value of on-platform brand building. Whoops! Google pulling back on AI Overviews in its organic search results. Five states to adopt new privacy laws […]
Why Businesses Need A Well-Balanced Marketing Strategy
An unbalanced approach to marketing is a tower that will soon topple. Here’s what “balanced” means in marketing—and why you need it.
Marketing Plus Consulting Equals A Match Made In Heaven
Marketing isn’t just about the deliverables. Here’s why if you’re not getting a true consultative approach, you’re missing out on value.
How to Know When it’s Time to Hire A Marketing Director
Is organic growth starting to sputter? Here are the key signs that let you know it’s time to take the plunge and hire a marketing director.
Protect Your Business by Making Sure Your Marketing Partner Is Properly Insured
Hiring a marketing partner? If you’re not careful, a marketing agency’s liability could turn into your own. Here’s what to look out for.
Why $30MM+ Businesses Need Marketing by New York Ave
As a $30MM+ business, you hold yourself to a higher standard. And so do your customers. Consistency and reliability are the keystones of success for a company of this size. To sustain your promised experience for your customers, you need professionalized processes from one end of the value chain to the other. Further growth demands that […]
Signs It Might Be Time to Let Your Marketing Director Go
Nobody wants to let an employee go, especially when it’s someone you might have worked side by side with for months or years to define your vision. But sometimes, parting ways is inevitable. In cases like those, it’s not only best for your business – it can be best for that person, too. Of course, […]