Marketing Budget: Why Emotion And Experience Are the Enemies of Progress
Sometimes leaders should trust their intuition. But it’s never a good idea to make a decision from emotion. Intuition comes from experience and good judgment. Emotion, on the other hand? Emotion enters the picture before facts and experience. It’s not usually based on anything. And when it comes to making a decision about your business, […]
November 2024: What’s Happening In Digital Marketing
New Google search advertising options aim to increase the time users spend in the ad experience. More than half of all U.S. holiday season digital purchases will happen on mobile devices in 2024. YouTube will be even more compelling after design changes that will start rolling out in November. LinkedIn’s live event ads make it […]
Time Is A Savvy Business Owner’s Most Valuable Resource – Don’t Waste It DIYing Marketing
What’s the most valuable resource your business has? Everyone knows the phrase “time is money,” but savvy business owners take that to another level. Not everyone’s time has the same value. That’s why delegation is one of the most important lessons any leader learns – the earlier, the better. To unlock the full potential of […]
October 2024: What’s Happening In Digital Marketing
TikTok expands the options and visibility of its digital advertising offerings in the United States. Google will now help you to utilize your videos in multiple formats for online ad campaigns. Reddit launches advertising and marketing tools as forums keep rising in search visibility. A new analysis demystifies the top ways to get your video […]
The Best Marketing Agencies Transform Complicated Strategy Into Effective, Repeatable Strategy
We’ve said it before and we’ll say it again: marketing is complicated. Digital marketing is seeing an unprecedented rate of change. Search engine optimization now evolves by the week, not by the year. Social media platforms are proliferating along with newer media venues, with assistant technology leading to an upswing in voice-based search. And then […]
September 2024: What’s Happening In Digital Marketing
September 2024 Digital Marketing Highlights Google’s August 2024 core update rocks the boat on search rankings for a broad swath of websites. New “information gain” patent suggests Google wants ways to single out and penalize AI content. The FTC’s ban on unethical social media and review practices is written and will soon be enforced. Popular […]
Hire A Marketing Agency That Does Video, Or Else
In 2024, a marketing agency that doesn’t do video isn’t a marketing agency. And a marketing plan that doesn’t include video simply isn’t marketing. In a previous post, we discussed how the “middle ground” of marketing agencies is dying. The middle ground is a small agency with three to ten people that does a little […]
August 2024: What’s Happening In Digital Marketing
August 2024 Digital Marketing Highlights TikTok and YouTube take top spots in consumer spending in recent digital marketing study. “Made for Advertising” websites are devouring the internet (and your advertising budget.) Gen Z continues to turn away from traditional search, leaning on mobile-friendly platforms. Serious new scam hits Google My Business pages for local businesses […]
Do You Have The Right Team? Why Experienced Business Owners Look At Digital Marketing As An Investment
Business is a team sport. Sure, many great companies started when a lone entrepreneur had an amazing idea. And sure, startup culture idolizes wearing many hats. But when it’s time for that initial vision to mature into a sustainable business, it’s crucial to have the right people in the right roles. Savvy business owners understand […]