3 Ideas for Using Video to Enhance Your Website Design
Video storytelling is one of the best ways to make your marketing better. Video is more engaging, easier to remember, and drives customer behavior more effectively than text alone. Because it’s potent and highly sought after, you don’t need a lot of video to make a big difference. You simply need to know the best […]
Law Firms Should Be Wary of Industry-Specific Marketing
Every day, millions of people go online to ask about the law, especially criminal defense. Long before they pick a law firm, they’re getting so-called advice – usually from “some guy on Reddit.” With many people finding it hard to sort truth from fiction, it’s no surprise today’s law firms want active blogs. When it […]
Why Builders That Hire Marketing Agencies Win Higher Value Clients
When business owners start out, they often end up wearing many hats – and that’s especially true for builders. It’s important to recruit your team, develop your processes, and expand your book of clients so you can avoid feast or famine cycles that make it tough to get established. After a few years, things start […]
7 Ways Marketing Directors Should Interface With Their Agencies
A marketing director leads a company’s overall marketing strategy. In a large company, that person might hold all kinds of different titles. In a smaller one, there might be no marketing director role: The responsibility falls to the business owner or someone else near the top of the organization. Small and mid-sized firms often hire […]
New Year, New You: Why Businesses Choose January to Start Marketing
For individuals and organizations alike, January is the perfect time to commit to creating real, positive change. On the personal level, it just makes sense. Let’s admit it: No one ever gets much done in that gray area between Christmas and the first of January. When the new year finally dawns, you’re ready to tackle […]
Posting to Social Media Takes Two
Many small businesses look to a freelancer for their social media marketing. If they keep social media in house, it usually falls to an intern – someone younger who “knows computers.” Neither of these approaches is for the best if you want real impact from your social media marketing strategy. The decision to hire a marketing […]
Practice Transition: Why Outgoing Physicians Need to Update Their Website Now
Practice transition is a way of life for small and mid-sized medical practices. Outgoing physicians transition their practice – and, ideally, its patients – to an incoming physician, typically a new graduate who can maintain high standards of care. The outgoing practice leader has an opportunity to leave their patients in good hands while also […]
Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency
Search engine optimization (SEO) is an important part of online success. But beware of SEO agencies. Let’s define some terms. Search engine optimization is a data-driven approach to structuring your website to make it easy to use and effective in supporting your business goals. SEO entails a variety of approaches that work together, making your […]
5 Signs You Need to Refresh Your Website Design for 2024
New technologies and consumer preferences are turbocharging the speed of change in website design. If your website is five years old or older, the odds are good it’s starting to show its age. If you haven’t refreshed your website design in eight years or more, it’s about to look like a dinosaur. A good website […]
