December 2024: What’s Happening In Digital Marketing
December 2024: What’s Happening in Digital Marketing Google will now look more closely at product and service promotions from reputable websites. AI Overview continues to take up a larger share of Google search, now with its own advertising. Bluesky’s breakout growth might make it a worthy addition to your digital marketing strategy. New stats name […]
Hiring A Marketing Agency In Tampa? Look No Further
When you want effective marketing results, what you don’t need is spaghetti. Spaghetti is the “throw things at the wall and see what sticks” marketing model. When the modern internet was young, this approach could yield fascinating discoveries. That was 26 years ago. Nowadays, businesses that want to have a serious conversation about marketing deserve […]
Marketing Budget: Why Emotion And Experience Are the Enemies of Progress
Sometimes leaders should trust their intuition. But it’s never a good idea to make a decision from emotion. Intuition comes from experience and good judgment. Emotion, on the other hand? Emotion enters the picture before facts and experience. It’s not usually based on anything. And when it comes to making a decision about your business, […]
November 2024: What’s Happening In Digital Marketing
New Google search advertising options aim to increase the time users spend in the ad experience. More than half of all U.S. holiday season digital purchases will happen on mobile devices in 2024. YouTube will be even more compelling after design changes that will start rolling out in November. LinkedIn’s live event ads make it […]
Time Is A Savvy Business Owner’s Most Valuable Resource – Don’t Waste It DIYing Marketing
What’s the most valuable resource your business has? Everyone knows the phrase “time is money,” but savvy business owners take that to another level. Not everyone’s time has the same value. That’s why delegation is one of the most important lessons any leader learns – the earlier, the better. To unlock the full potential of […]
October 2024: What’s Happening In Digital Marketing
TikTok expands the options and visibility of its digital advertising offerings in the United States. Google will now help you to utilize your videos in multiple formats for online ad campaigns. Reddit launches advertising and marketing tools as forums keep rising in search visibility. A new analysis demystifies the top ways to get your video […]
The Best Marketing Agencies Transform Complicated Strategy Into Effective, Repeatable Strategy
We’ve said it before and we’ll say it again: marketing is complicated. Digital marketing is seeing an unprecedented rate of change. Search engine optimization now evolves by the week, not by the year. Social media platforms are proliferating along with newer media venues, with assistant technology leading to an upswing in voice-based search. And then […]
September 2024: What’s Happening In Digital Marketing
September 2024 Digital Marketing Highlights Google’s August 2024 core update rocks the boat on search rankings for a broad swath of websites. New “information gain” patent suggests Google wants ways to single out and penalize AI content. The FTC’s ban on unethical social media and review practices is written and will soon be enforced. Popular […]
Hire A Marketing Agency That Does Video, Or Else
In 2024, a marketing agency that doesn’t do video isn’t a marketing agency. And a marketing plan that doesn’t include video simply isn’t marketing. In a previous post, we discussed how the “middle ground” of marketing agencies is dying. The middle ground is a small agency with three to ten people that does a little […]