Facebook and Google Are Decimating Paid Advertising, Forcing Businesses to Get Serious About Long-Haul Marketing Strategy
“If you build it, they will come.” This quote is the single biggest misconception people have about marketing their business online. It’s impossible to know the exact number, but experts estimate there are about 1.7 billion websites on the internet. The total changes every day as more websites are launched and others disappear into the […]
3 Ways Pest Control Companies Can Use Social Media To Grow Their Business
No matter what your message is, social media is there to amplify it for you. In the wide world of marketing for pest control companies, you have plenty of options. But no matter what you’re doing right now, odds are high that social media can make it even more effective. Despite that, many pest control […]
The Great Shakeup: How Things Are Changing For Independently Owned Dental Offices
How many dentist offices are there in your local area? Whatever the answer, the number is about to go down. But that doesn’t mean things will get any less competitive. Accelerated by the pandemic, huge changes are coming to the way dentistry is done. Dental office operations will change like never before in the next […]
Marketing Agencies That Use WordPress Are Better Suited For Service-Based Businesses
If you’ve been researching website design for your business, you’ve run into popular website builders such as Squarespace and Wix. They market heavily to one-person businesses and hobbyist e-commerce shops, so their ads are everywhere you look. When you need a website design solution fast, it’s tempting to pay close attention to these offers. All […]
Why Pest Control Companies Need Better Websites And Stronger Social Media Marketing
Pest control companies have a problem. And odds are high yours has it, too. When people go online to find a pest control company, they know they have a serious issue on their hands. Either they saw evidence of an infestation or they spotted actual pests roaming the halls. A pest control company delivers real, […]
How Doctors Can Use LinkedIn To Grow Their Influence
LinkedIn might just be the best social media marketing option for doctors. Compared to other social media platforms, LinkedIn users tend to be more career-focused, have more disposable income, and be more proactive about preventive care. Many of them are on LinkedIn to build their “personal brand.” That means sharing their expertise with others in […]
3 Reasons Why Orthodontists Should Outsource Their Digital Marketing
The average orthodontist is far from average. We know. It takes a long time and a lot of work to become an orthodontist. Once your education and training are finally done, you face a slew of business challenges that general dentists don’t. Orthodontics is crucial to overall dental health, but it’s also considered a specialty practice. […]
How Dentists Can Compete By Leveraging Social Media Marketing
How should dentists market themselves in 2022? Many dentists are still going the traditional route with direct mail marketing. These campaigns can target area newcomers by mailing them to apartment complexes. They’re also a wise way to tell patients about upcoming appointments or simply remind them you exist. Although direct mail is making a comeback, […]
Signs Your Digital Marketing Needs A Full Service Makeover
You know you need to be marketing your business online. And odds are you’ve already given it a try. Small Florida businesses are at a disadvantage when it comes to digital marketing. Many entrepreneurs see it as something they can or should be able to do on their own. But when months roll by without […]