Rethinking SEO for Orthodontists: How Making It About Existing Patients Is The Best Approach
When it comes to finding customers, orthodontist marketing is at a disadvantage. You have two pools to fish from: Adults who have had untreated orthodontic issues for a relatively long time Children of parents who are familiar with orthodontics and willing to use it Although lots of orthodontist marketing is aimed at parents, you can […]
When Do I Know It’s The Right Time To Hire A Marketing Director?
Picture it: Sales are booming, your business is growing, and it’s time to go to the next level. For most businesses that get here, marketing is a must-have – not a “nice to have.” Some smaller Central Florida businesses make progress based on their phenomenal reputation and a knack for getting referrals. Sooner or later, […]
Why Cheap Social Media Management Is Great For The Gig Economy But Bad For Business
Let’s face it – some people just don’t “get” social media marketing. And that’s okay. When Central Florida businesses decide to integrate social media marketing into their digital strategy, it can be a mixed bag. Yes, some industries are virtually made for social media. Real estate brands all over the United States swear by social […]
How Do I Remove a Negative Review on Google
It’s one of the most common questions we get from Central Florida business owners: “How do I remove a negative review on Google?” We get it. Sometimes, reviews aren’t fair. People who’ve had bad experiences with your brand are much more likely to speak up online than your biggest fans are. After all, they want […]
A Step-by-Step Guide For Increasing Quality Traffic to Your Website
Once you have a website, getting traffic is usually seen as the next step. But not all traffic is created equal. In fact, traffic that doesn’t convert is useless. Conversion describes the actions people take as they go from prospect to lead to customer. For your website to deliver value, it needs to be set […]
Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out
“It’s time to get excited about orthodontics!” Let’s face it: Sometimes, marketing for orthodontists can be a hard sell. On the one hand, you’ve got kids and teens who aren’t always thrilled about the prospect of getting braces. On the other, you have adults. Sure, they can benefit from orthodontic care. But a lot of […]
Hiring A Marketing Agency: What Does “Full Service” Mean?
You don’t have to take our word for it, but for most Central Florida businesses, hiring a marketing agency is a good bet. It provides the opportunity to get concrete, sustainable results from digital marketing, all without the expense of recruiting a marketing director. (In fact, you can retain the talent of an entire agency […]
Why Medical Practices that Invest In Digital Marketing See Stronger Customer Retention
Medical practices are in a tough spot when it comes to customer retention. The healthcare decisions of many customers are guided by their insurance. If they can no longer get care covered, they may be driven to look at other practices practically overnight. But that doesn’t mean medical practices can’t do anything about customer retention. […]
Why The End of Quick, Inexpensive Advertising Wins Is a Good Thing… If You’re Taking Marketing Seriously
Stay with us, here. Online advertising is getting harder. Change is noticeable on all platforms, and it’s coming fast. Ads that would once have been profitable now cost 2x-3x more. Often, they don’t produce a single appointment or sale. Many ads that would have been just fine before are now deemed “low quality” and result […]
