Two Reasons a Modern Pest Control Website Should Be Your Top Priority in 2022

Published on February 17, 2022

Digital marketing has transformed the way business is done, but many pest control companies still aren’t taking full advantage of all it has to offer. And if you don’t have a great pest control website?

You’re about to become invisible.

Done right, a website is your most valuable marketing asset. It “sells” your brand 24 hours a day, seven days a week by attracting people at the moment they’re most interested in what you have to offer.

So, why is it even more crucial to start the new year with a modern pest control website?

Big changes are afoot in the way people look for and compare pest control companies:

1. More People Are Comfortable Making Big Purchases Online Than Ever Before

One of the reasons word of mouth has been so coveted in pest control is because people want to form a bond of trust before they decide on a vendor. They worry someone who doesn’t “come recommended” might trash their place, use dangerous chemicals, or simply fail to get the job done.

That used to mean asking around to find out who in their circle had used a pest control company and what their experience was. But that means admitting they might have a problem – which most people want to avoid. These days, most buyers trust online reviews as much as personal recommendations.

Over the course of the last few years, homeowners have become a lot more comfortable making buys online. That’s even true when it affects their property, which many people are diligently protective of.

So, attention is continuing to shift away from local media and referrals and to the digital world.

2. Millennials Own More Homes – and Generation Z Is Just a Step Behind Them

With the older Millennials reaching 40, many in this cohort are at peak homebuying age. Most of them are more comfortable with digital technology than voice calls, so forget the telephone book. And they probably don’t subscribe to their local newspaper, either.

One of the biggest unexpected success stories of the last year has nothing to do with Millennials. It’s the amazing breakthroughs the next generation – Gen Z – has had in the housing market. In contrast to their predecessors, Gen Z is returning to old-fashioned ideas about the home as a way to build wealth.

It’s fair to guess Gen Z will have an outsized presence in the housing market, as so many of them see buying a home as one of their top goals. And to appeal to them, you’ll need to be online – with a pest control website that incorporates social media and is highly friendly to mobile users.

Step Up to the Plate with an All-New Pest Control Website

Your website can be the cornerstone of your pest control marketing. But if you’re like most local Central Florida pest control companies, you’re not sure what all the fuss is about. You have a website, but it isn’t delivering much value. Haven’t you wondered what you’re missing?

At New York Ave, our team will empower you with a high-performance website that appeals to your ideal customers and gets you noticed online. It’ll help you break out of the “feast or famine” cycle of pest control and build a bedrock of loyal customers you can count on.

Contact us to get started today.

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