Nobody likes getting a non-answer to an important question.

Especially when it has to do with the best way to use your business budget.

If you’ve been trying to figure out how much it costs to outsource marketing …

Well, you’re probably used to coy answers.

“It depends. Give us a call.”

Give us a break!

Savvy business leaders look for transparency in their vendor relationships. They already know “it depends.”

Most don’t have enough time in the day to jump on a call just to ask: “It depends on what?”

At New York Ave, we recognize the problem. That’s why we’re taking a bold new step in pricing transparency. You don’t need to schedule a consultation to get a rough idea of what your marketing outsourcing costs will be.

Our goal is to give you a place to start within 30 seconds.

We Distilled Our Cost Estimating Expertise into a Free Tool

There are plenty of businesses where an “it depends” approach makes sense. For example, a roofer might need to examine the roof and measure the home before figuring out the scope of work. Marketing is different: a truly experienced marketing agency can give you a starting point on price before you even meet.

That’s the idea behind our new pricing calculator.

Our basic calculation is simple:

$(gross sales) * (industry)% * (goals)%

Let’s take a closer look:

1. Gross Sales …

Core marketing calculations are always done with gross sales in mind. The more sales you already close, the bigger your marketing budget should be. High-quality marketing ensures gross sales continue to grow, thus providing more fuel for your marketing efforts in a virtuous cycle.

2. … Multiplied by Industry Percentage …

Industry percentage represents two things: the standard rate of growth in your industry and the challenge of getting your message heard. You’re falling behind if your business isn’t growing at least a little bit faster than the industry average – ideally, a marketing-driven growth plan covers ground much faster than that.

At the same time, some industries are more complex or more competitive than others. With more than a decade of experience, we understand what it takes to move the needle in different market segments. That empowers you to calibrate your outsourced marketing costs and maximize your results.

As an industry-agnostic marketing agency, we’ve delivered hundreds of successful projects in dozens of verticals—including yours. Hard-won insight goes into every calculation so you get a running start toward your goals.

3. … Multiplied by Goal Percentage

The goal percentage represents your desired rate of growth.

Some marketing agencies – and those who pretend to be agencies – might tell you “the more, the better” for your marketing budget. In our opinion, this points to bloated marketing costs. There’s a natural boundary for your marketing budget, and that is: the amount of new business you can service to your highest standards.

If your marketing overshoots your operational capacity, you end up with too much of a good thing.

It’s especially crucial for service-based businesses to be mindful of the pace of marketing. If a campaign takes hold and fills your schedule beyond what your staff can handle, you’ll soon see a rebound effect: either a lot of customers will get turned away or you’ll provide less-than-stellar service that can tarnish your brand.

Negative online reviews are just one lasting legacy of such a mishap.

On the other hand, a phased ramp-up of marketing spending, in tandem with plans to manage growth, can help you leapfrog the competition. Business leaders often engage a marketing agency when it’s time to pivot from a face-to-face relationship building approach. That’s a delicate transition, and your marketers must understand it.

New York Ave does.

You Have a Starting Point on Outsourced Marketing – Now, Get Clarity

Transparency leads to trust. We believe it’s the way forward for marketing agencies.

That doesn’t mean your spending is “one size fits all.”

Flexibility is the other half of the equation. For example, most orthodontists won’t find their next patient on TikTok; they need to go where parents gather and speak to their concerns. Connecting your business to your audience in a way that meets your goals is the key. That can only be done with personal attention.

Our price calculator is a framework. To see exactly how your marketing budget commitments affect your unique business, make time to speak with one of our advisors. We strive to listen more than we talk, understand your vision, and make recommendations that get you there.

Contact us to find out more or get started with truly transparent marketing.