Savvy business leaders know their time is precious. What’s more, energy management is as important to performance as time management. A slate of ten simple tasks can drain just as much energy as one difficult decision. That’s why executives need to prioritize relentlessly to maximize the impact of their day.

By taking non-core issues off your plate, a marketing agency helps you do just that.

When a company first hits the scene, its founder often doubles as its greatest marketing asset. This is especially noticeable in service-based businesses that draw their customers from the community. Think of a good dentist, for example: that person’s knowledge and chair-side manner are what draw people to the practice.

This works for a while, but it can’t last forever.

As a business continues to expand, it becomes impossible to manage every relationship personally. That’s when any company hits an inflection point: The brand needs to grow beyond the founder as the face of the business.

It can seem like a leap of faith, but, done right, it’ll give you a fresh perspective. You’ll discover that marketing-led growth can be just as powerful as your own face-to-face relationship management. And that discovery frees you to focus on the next level of strategic success: the agenda items that truly do need your individual touch.

Here’s how it all comes together with help from a full-service marketing agency:

1. A Marketing Agency Saves You Days of Effort Every Month

When a company launches, leaders often “wear many hats.” Sometimes, you might find you’re truly talented at marketing, selling, or something else that you first delved into because it was what the business needed. Once processes mature, though, you can leave those items to passionate and experienced specialists.

If you’re spending even half an hour on marketing every day, you stand to save two days a month when you partner with a marketing agency. And that time savings also cascades through the rest of your team, giving them more hours to zero in on the opportunities that will move your business forward fastest.

2. A Marketing Agency Gets You the Team You Need in Days, Not Years

Developing an in-house marketing team can take two years or more. It’s not unusual to spend 6-8 months on the hunt for a marketing director. Then, that person needs to architect a marketing strategy and put the right people in the right positions to execute it. All the while, you miss marketing opportunities.

By centralizing all the expertise, training, and tools you need under one roof, a marketing agency accelerates your growth. You can yield real benefits from best-in-class digital marketing strategy in as little as a few days. Meanwhile, your budget is freed to hire personnel who’ll directly service marketing-generated customers.

3. A Marketing Agency Professionalizes and Elevates Your Brand

It’s true that the personal touch you’ve brought to your business so far is valuable. Nobody can replace you – good marketers will start any engagement by learning about you and your business. By understanding your audience, your message, and your objectives, a marketing agency can stay authentic to your unique voice.

It takes care and attention to get it right at first. Soon, however, you’ll see that your brand is capable of publishing a steady stream of blogs, social media posts, videos, and the rest, imbued with what makes you special. With that on your side, you can speak to an audience of thousands in a fraction of the time you used to speak to just one.

4. A Marketing Agency Helps You Anchor into Your “Zone of Genius”

Any business is a reflection of its leadership in more ways than one. When leaders stay connected to what got them into their industry in the first place, it keeps them focused and energetic. That enables them to make their best decisions and fuels a virtuous cycle of growth.

You didn’t start your company so you could scroll social media: you did it with a clear, specific vision of how you can serve your customers. Staying in that “Zone of Genius” helps you develop more of the innovative ideas that can take your business above and beyond the competition – something no one else can do.

New York Ave Helps You Grow and Stay True to Your Vision at the Same Time

At New York Ave, we help business owners develop marketing strategies true to who they are and what they want to achieve – while maintaining the professionalism, candor, and tact you expect from a trusted vendor. Contact us for mature, growth-oriented marketing.