The Hidden Risk of ‘Good Enough’ Marketing in Orthodontics
How do you know when your marketing is “good enough”? With rising dental competition and patient acquisition challenges, it makes sense that practices are looking to marketing to accelerate their dental and orthodontic growth strategy. Marketing consistency is crucial – what precisely that “consistency” should include is a point of debate. Let’s clear the air. […]
Your Practice Isn’t Competing on Price. It’s Competing on Perception.
What’s the key to good dental brand perception? No matter whether you’re looking at orthodontic positioning or dental positioning, you might be tempted to start with cost. After all, patients can’t invest in dental care they can’t afford. Surprisingly, though, cost is the runner-up in most patient decision-making, and lowering prices doesn’t generally lead to […]
Why Most Dental Marketing Feels Busy, but Doesn’t Build Trust
Dental marketing strategy isn’t a subject you picked up in dentistry school. But if you want your dental practice to reach its full potential, you need healthcare branding that works. Why? Quite simply, it’s the only way to win patient trust from future visitors you haven’t even met yet. These days, prospective patients have all […]
4 Social Media Themes for Central Florida Orthodontists
Social media is a perfect fit for modern orthodontist marketing. Orthodontist marketing needs to stand out from the crowd to hold attention between patient visits. When your content helps patients achieve their goals, they’re more likely to sit up and take notice. That strengthens your relationship and helps ensure they will follow your advice throughout […]
Marketing for Orthodontists: Top 3 Ideas For Thanking Your Referral Partners
When it comes to orthodontist marketing, there are few allies more important than your referral partners. For a constant stream of patients, service-oriented businesses like orthodontists need a network of brand advocates. Referral partners do amazing work for orthodontic practices like yours, building bridges so you reach more people. A referral is one of the […]
Blog Writing For Orthodontists: Why Those That Do See Big Gains In Search Traffic
When you became an orthodontist, you probably had no plans to write the next great American novel. Yet, while you were working hard to learn your trade and launch your practice, the nature of marketing changed. These days, the most successful companies are those that embrace the life of an online publisher. That’s especially true […]
How Content Marketing for Orthodontists Makes Customer Retention a Little Easier
Customer retention is one of the biggest challenges orthodontists have. Orthodontist marketing often focuses on getting patients into the chair for the first time. But it also has a big role in making sure they come back again and again. And once their immediate needs are met – no matter if they’re an adult or […]
Rethinking SEO for Orthodontists: How Making It About Existing Patients Is The Best Approach
When it comes to finding customers, orthodontist marketing is at a disadvantage. You have two pools to fish from: Adults who have had untreated orthodontic issues for a relatively long time Children of parents who are familiar with orthodontics and willing to use it Although lots of orthodontist marketing is aimed at parents, you can […]
Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out
“It’s time to get excited about orthodontics!” Let’s face it: Sometimes, marketing for orthodontists can be a hard sell. On the one hand, you’ve got kids and teens who aren’t always thrilled about the prospect of getting braces. On the other, you have adults. Sure, they can benefit from orthodontic care. But a lot of […]