The Real Reason Your Marketing Feels Inconsistent
Marketing consistency is something all businesses can benefit from, but few achieve. Many business owners come into marketing with a few basic assumptions. Working alone or with a marketing agency, they start by setting the direction and developing a strategy. Once the scaffolding is in place, they think, the results will follow. If marketing results […]
July 2026: What’s Happening in Digital Marketing
Just ahead in this month’s digital marketing news round-up: A new report demonstrates ChatGPT recommendations drive (delayed) website traffic. About half of U.S. shoppers don’t take AI product recommendations at face value. Google’s latest Spam Update rolls out worldwide and will be felt in the coming days. Collaborative posts are now available on LinkedIn for […]
From First Click to First Appointment: Where Dental Marketing Breaks Down
What’s the most important thing your website can do for your business? Many dental practice leaders might say something like “get the word out.” That translates to website traffic. If people are visiting your website and spending some time on it, it may look like it’s doing everything it can. But the truth is a […]
June 2026: What’s Happening in Digital Marketing
Google launches a complete overhaul of its search experience, the biggest in its history. No more organic traffic for your business? Google CEO Pichai addresses concerns. Privacy-first search engine DuckDuckGo sees explosive growth with AI-free search. Plenty more to come as new AI features roll out across Google’s service portfolio. Google Touts End-to-End Transformation of […]
Marketing Systems That Actually Work—Because They Were Built to Work Together
Not every business needs its own in-house marketing team – and even those who have one can benefit from partnering with a marketing agency now and then. In an average company’s lifetime, checking the fit on third-party outsourced marketing is all but inevitable. And in many situations, marketing delegation is a smart play. But even […]
Optimized Doesn’t Mean Overdone
Social media can be a key part of your marketing, distributing your content to millions of potential customers. But at the heart of social media strategy is something of a paradox: Many companies gain no business value from social media, but use it simply because they “have to.” This is based on the idea that […]
Marketing Systems Aren’t Just for Scale. They’re for Sanity.
How many decisions do you make every day? You can probably tally five, ten, or fifteen business decisions you’ve made today, but it doesn’t end there. Every day, the average adult makes tens of thousands of distinct decisions – about 33,000 to 35,000, according to the Harvard Business Review. Many of these are fairly basic. […]
Too Many Vendors, Not Enough Progress: The Real Cost of a Fragmented Marketing Strategy
Is your marketing execution suffering from vendor fatigue? Savvy business leaders know they can’t do everything themselves. At a certain point, they need others’ help to grow. In some areas, the path forward is obvious: You interview potential hires, find an expert you can rely on, and give that person the resources they need to […]
Modern Marketing Isn’t a Toolset. It’s an Operating System
AI-supported marketing: Everyone is talking about it. Is it the next big thing, or just another buzzword? Marketing automation has been around for years. AI-supported marketing is best seen as a new evolution, not a whole new ballgame. It still benefits from experience, maturity, and perspective. By combining AI with proven best practices, your marketing […]