Video Marketing in 2025: Engaging Audiences Through Visual Storytelling
Video is the most sought-after content online. In 2025, most human-initiated website traffic comes from people looking for or watching videos. While there are articles online covering nearly any subject, text alone can’t hold a candle to video. Whether it’s used to enhance plain text or replace it, people trust video for entertainment and education. That […]
August 2025: What’s Happening In Digital Marketing
YouTube becomes first major platform to penalize AI-generated content. Prominent SEO platform Ahrefs releases insights on AI’s digital footprint. Data on Google Ad conversion rates suggests link to search query length. Perplexity AI platform releases “Comet,” its new AI integrated browser. Google’s June update still shaking up search engine rankings in August. YouTube Will Penalize […]
Stop Measuring Marketing Like It’s 2010: The Metrics That Actually Matter Now
If you’ve been reading marketing headlines lately, you could be forgiven for thinking we’re in a time warp. People are screaming, “SEO is dead!” just like they were back in 2010. Top-ranked websites are claiming “It’s all over!” just like back in 2010. Pundits are “wondering” if marketing is worth it, just like back in […]
July 2025: What’s Happening In Digital Marketing
Google’s AI Mode is a reality, but there are still questions about usability and adoption. Get ready for “AI SEO” with three key recommendations provided directly from Google. A new Performance Max report pulls together data that used to be challenging to find. 2025’s big social media trends are coming into view, and here’s how to […]
June 2025: What’s Happening In Digital Marketing
Newest Google Analytics updates will clarify your spending. U.S. search ad revenue just hit a record high of $102 billion. YouTube is celebrating a big win in streaming as it turns 20. A new Creator Hub makes LinkedIn a more useful platform. It’s official: Purely AI-generated content hurts trust in your brand. Google Analytics Features […]
How Can A Marketing Agency Help Grow My Business?
Savvy business leaders know their time is precious. What’s more, energy management is as important to performance as time management. A slate of ten simple tasks can drain just as much energy as one difficult decision. That’s why executives need to prioritize relentlessly to maximize the impact of their day. By taking non-core issues off […]
How Much Does It Cost to Outsource Marketing in 2025?
Nobody likes getting a non-answer to an important question. Especially when it has to do with the best way to use your business budget. If you’ve been trying to figure out how much it costs to outsource marketing … Well, you’re probably used to coy answers. “It depends. Give us a call.” Give us a […]
February 2025: What’s Happening In Digital Marketing
Referral traffic from social media mainstays is way down – could video be the answer? Time spent on social media phone apps is up, suggesting in-app marketing strategies. Popular digital marketing platform HubSpot traffic collapses after Google changes. TikTok social media drama takes another strange turn with search bans and more. ChatGPT holds 4.3% of […]
Should I Outsource Marketing?
It’s a question businesses of all sizes grapple with: “Should I outsource marketing?” With very few exceptions, the answer is yes. Sure, there are bad ways to outsource marketing – like looking for freelancers on the average gig platform and hoping they get the job done. But when you are outsourcing with experienced marketing agency […]