Facebook and Google Are Decimating Paid Advertising, Forcing Businesses to Get Serious About Long-Haul Marketing Strategy
“If you build it, they will come.” This quote is the single biggest misconception people have about marketing their business online. It’s impossible to know the exact number, but experts estimate there are about 1.7 billion websites on the internet. The total changes every day as more websites are launched and others disappear into the […]
How Doctors Can Use LinkedIn To Grow Their Influence
LinkedIn might just be the best social media marketing option for doctors. Compared to other social media platforms, LinkedIn users tend to be more career-focused, have more disposable income, and be more proactive about preventive care. Many of them are on LinkedIn to build their “personal brand.” That means sharing their expertise with others in […]
Signs Your Digital Marketing Needs A Full Service Makeover
You know you need to be marketing your business online. And odds are you’ve already given it a try. Small Florida businesses are at a disadvantage when it comes to digital marketing. Many entrepreneurs see it as something they can or should be able to do on their own. But when months roll by without […]
3 Reasons Orthodontists Need An Integrated Marketing Plan in 2022
What is your dental office marketing all about? Are you marketing with purpose? There are two definitions of marketing with purpose: Marketing in accordance with a reliable, repeatable, data-driven marketing plan Marketing with values and mission at the forefront, going beyond making money Many orthodontists have #2 figured out. They know that by practicing their […]
Marketing For Medical Practices: Top 3 Things You Should Focus On
Medical practice marketing is more crucial than ever in helping your business succeed. To see patients, medical practices first need to be seen – online and off. In an environment where the average person has thousands of sources for medical information, not all trustworthy, a marketing plan is imperative. It is your opportunity to support […]
11 Best Online Content Ideas For Dental Office Marketing
Here’s a question you might not have thought much about: When a dentist needs a dentist in your local area, who do they go to? Dentists stand out among healthcare practitioners in that they may be able to diagnose their own issues, but there are few ways to do their own treatments. Like other physicians, […]
To Boost Your Medical Practice Marketing, Think Like Your Patients
One of the biggest challenges in connecting with your patients is communication. And that’s what marketing for medical practices is all about. Healthcare issues are often complex. There are plenty of details and lots of nuances. But your patients come from all backgrounds and walks of life. They may know little to nothing about certain […]
How do I Get My Business to the First Page of Google?
When was the last time you went to Google page 15 for information? For most people, the answer is never. Google has worked hard over two decades to make its search results relevant and helpful. For the most part, the first page of results on any subject you care to name offers useful, informative resources. […]
How Much Does it Cost to Hire a Digital Marketing Agency Near Me?
The goal of any digital marketing agency is to deliver a return on your investment. Knowing that it’s wise to look at marketing expenses the same way you might look at startup costs. You always want to be prudent with your money, but you know that you will be making more in the long run. […]
