How Apple, Facebook, and Google Are Completely Changing The Landscape of Digital Advertising
Apple, Facebook, and Google created the modern digital advertising infrastructure. Now, in many ways, they are destroying it. The promise of digital advertising is simple and alluring: Companies of any size have the opportunity to get their message in front of consumers. Because each ad is tied to a specific digital property, brands that provide […]
Social Media Marketing Is Changing. Here’s How to Keep it Going Strong
With fresh scandals rocking the social media world, revelations from inside Facebook are casting a harsh light on social media. For the first time since Facebook debuted in 2004, the long-term effects of social media on health and society are being widely questioned. This comes at the same time organic reach is declining on Facebook, […]
Top 5 Marketing Ideas For Independently Owned Orthodontist Offices
Like other businesses, orthodontists need to maintain a rapport with customers to keep income stable. This is especially crucial when it comes to orthodontic work, as each patient only has a certain amount of treatments they need to maintain their smile. In other words, you need to be sure you are building a sterling reputation […]
Surviving 2022: How Digital Marketing in a Post-Pandemic World Has Changed
2021 brought unprecedented changes to every part of society and the economy. Over the year, many business owners have been focused on the simple challenge of staying afloat, all while minimizing disease risk for their team. It’s hard to look at the big picture when the daily reality is so challenging. But now, as a […]
The Biggest Website Design Trends Hitting the Scene in 2022
From the outside, it might seem website design hasn’t changed much lately. But new trends are starting to percolate. Designers across the United States are adjusting practices to fit new consumer preferences sparked by more time spent indoors and online. When it comes to modern website design, usability is the central thing to think about. […]
Stop Chasing Leads! Turn Your Focus to Marketing-based Customer Retention Strategy For Healthy, Sustainable Growth
Businesses rarely take off like a rocket. Most aren’t built to do that. The concept of scalability means being able to meet the needs of your new customers as your brand’s reputation expands and you touch more people. Only a handful of businesses can scale without adding overhead, like people, equipment, and software. And all […]
Facebook and Google Are Decimating Paid Advertising, Forcing Businesses to Get Serious About Long-Haul Marketing Strategy
“If you build it, they will come.” This quote is the single biggest misconception people have about marketing their business online. It’s impossible to know the exact number, but experts estimate there are about 1.7 billion websites on the internet. The total changes every day as more websites are launched and others disappear into the […]
How Doctors Can Use LinkedIn To Grow Their Influence
LinkedIn might just be the best social media marketing option for doctors. Compared to other social media platforms, LinkedIn users tend to be more career-focused, have more disposable income, and be more proactive about preventive care. Many of them are on LinkedIn to build their “personal brand.” That means sharing their expertise with others in […]
Signs Your Digital Marketing Needs A Full Service Makeover
You know you need to be marketing your business online. And odds are you’ve already given it a try. Small Florida businesses are at a disadvantage when it comes to digital marketing. Many entrepreneurs see it as something they can or should be able to do on their own. But when months roll by without […]