Tips to Ensure Your Email Marketing Campaigns Don’t End Up In The Trash
Your email list is one of the most important assets you have. Email marketing is thought of as the digital marketing technique with the highest ROI, granting an average ROI of $36 for every dollar. It’s inexpensive to launch and can run in the background almost effortlessly. The bigger your list, the more valuable it […]
The Personal Connection: Engage Your Audience With More Effective Medical Practice Marketing
Trust is the most important factor in determining if you’ll have a lasting relationship with any patient. With those you know well, you can build trust with every interaction. And that duty is never “over.” Here’s the challenge: You also need to foster trust with those who haven’t even visited you yet. They’re on your […]
What Are Managed Marketing Services And How Can They Help My Business Grow?
Many Central Florida business owners think they only have two options when it comes to marketing: Hire outside freelancers and develop a team that can execute on all your marketing goals Build an in-house marketing team that will constantly work on your marketing exclusively Naturally, there are weak points to both these approaches. Freelancers have […]
How to Manage a Marketing Budget During a Downturn in Business
The outlook is improving for much of the economy, but many businesses are still recovering from a downturn in cash flow during the pandemic. When demand declines and revenue dwindles, marketing is one of the first things on the chopping block. But you have other options for making sure you continue to make a return […]
3 Reasons Why Pay-Per-Click is About to Get a Whole Lot Worse
Online advertising is already a dicey proposition for most Central Florida businesses. The risks are high and the rewards are dwindling. Now, the latest research shows the costs are climbing even higher. No matter whether you use Facebook, Google, Twitter, or the rest, in 2022 you will have a harder time than ever realizing genuine […]
Marketing for Mid-sized Businesses: Is It Too Early To Think About Facebook’s Metaverse?
Social media marketing is inseparable from Facebook – the company that not only created the template for social media but demonstrated what a powerful data collection tool it can be. Of all the platforms that have come around, none offer the same level of penetrating insight into their end-users. That creates opportunities for advertisers large […]
Medical Practices: The Dos and Don’ts of Building Brand Loyalty Through Marketing
When it comes to brand loyalty, medical practice marketing has always faced a few challenges. Patients may want to stick with you, but it is not always a free choice – whether they have access to your services is largely dictated by insurance. With that in mind, you have an even taller order than businesses […]
Agency vs Freelancer vs Employee: Comparing Options While Thinking About Your Marketing Strategy
Without marketing, you’re invisible. So, how can you make it happen? Many Central Florida companies start out as one-person enterprises. The owner does it all. This may work for a while – it’s better suited for some industries than others – but it is a recipe for burnout. Sooner or later, your neck is going […]
How Apple, Facebook, and Google Are Completely Changing The Landscape of Digital Advertising
Apple, Facebook, and Google created the modern digital advertising infrastructure. Now, in many ways, they are destroying it. The promise of digital advertising is simple and alluring: Companies of any size have the opportunity to get their message in front of consumers. Because each ad is tied to a specific digital property, brands that provide […]