Do You Have The Right Team? Why Experienced Business Owners Look At Digital Marketing As An Investment
Business is a team sport. Sure, many great companies started when a lone entrepreneur had an amazing idea. And sure, startup culture idolizes wearing many hats. But when it’s time for that initial vision to mature into a sustainable business, it’s crucial to have the right people in the right roles. Savvy business owners understand […]
July 2024: What’s Happening In Digital Marketing
July 2024 Digital Marketing Highlights Google TV’s unified platform makes connected TV advertising more accessible. Reddit’s ongoing revamp offers some attractive new marketing opportunities. Fresh changes from LinkedIn to raise the value of on-platform brand building. Whoops! Google pulling back on AI Overviews in its organic search results. Five states to adopt new privacy laws […]
June 2024: What’s Happening In Digital Marketing
June 2024 Digital Marketing Highlights The genie is out of the bottle on Google “AI Overviews” – but the results are less than magical. Google expands its indexing to include the most popular e-book file format, but there’s a catch. Big G’s crackdown on Site Reputation Abuse and Expired Domain Abuse continues to gain steam. […]
May 2024: What’s Happening In Digital Marketing
Digital marketing moves fast, and there’s something new going on every week. No matter if you’re a digital marketing producer yourself or a leader who wants to communicate more effectively with your marketing partners or team, it helps to know what’s going on out there. When something changes in digital marketing, it usually means companies […]
Reality Check: SEO Without Video Is Dead On Arrival
In 2024 business owners know they need search engine optimization, but there’s a key component of your marketing strategy you may be neglecting. Search engine optimization (SEO) is a set of approaches to organizing your website and improving performance so it is more useful both to people and to search engines. Over time, search engine optimization […]
April 2024: What’s Happening In Digital Marketing
Digital marketing is always changing, and it’s crucial to know what’s now and what’s next. Here are some of the latest digital marketing news headlines you’ll want to be mindful of: Google’s New Product Structured Data Type Structured data helps Google and other digital services categorize and interpret content on websites. This new data type […]
Protect Your Business by Making Sure Your Marketing Partner Is Properly Insured
Hiring a marketing partner? If you’re not careful, a marketing agency’s liability could turn into your own. Here’s what to look out for.
3 Questions to Ask Your Digital Marketing Agency in 2024
When you’re working with a digital marketing agency, communication is the key to success. It’s crucial you can get in touch with your digital marketing team through a dedicated project manager when you need them. Accessibility ensures that everyone stays on the same page. But it’s just as important to have regular meetings that set […]
13 Reasons You Should Outsource Your Digital Marketing This Year
Are you thinking about outsourcing your digital marketing? There’s never been a better time to begin. The benefits of marketing grow over time, turning into a competitive advantage that other market players can’t work around just by spending more money. The sooner you start, the sooner you’ll see a winning difference. If any of these […]
