October 2024: What’s Happening In Digital Marketing
TikTok expands the options and visibility of its digital advertising offerings in the United States. Google will now help you to utilize your videos in multiple formats for online ad campaigns. Reddit launches advertising and marketing tools as forums keep rising in search visibility. A new analysis demystifies the top ways to get your video […]
September 2024: What’s Happening In Digital Marketing
September 2024 Digital Marketing Highlights Google’s August 2024 core update rocks the boat on search rankings for a broad swath of websites. New “information gain” patent suggests Google wants ways to single out and penalize AI content. The FTC’s ban on unethical social media and review practices is written and will soon be enforced. Popular […]
August 2024: What’s Happening In Digital Marketing
August 2024 Digital Marketing Highlights TikTok and YouTube take top spots in consumer spending in recent digital marketing study. “Made for Advertising” websites are devouring the internet (and your advertising budget.) Gen Z continues to turn away from traditional search, leaning on mobile-friendly platforms. Serious new scam hits Google My Business pages for local businesses […]
Do You Have The Right Team? Why Experienced Business Owners Look At Digital Marketing As An Investment
Business is a team sport. Sure, many great companies started when a lone entrepreneur had an amazing idea. And sure, startup culture idolizes wearing many hats. But when it’s time for that initial vision to mature into a sustainable business, it’s crucial to have the right people in the right roles. Savvy business owners understand […]
July 2024: What’s Happening In Digital Marketing
July 2024 Digital Marketing Highlights Google TV’s unified platform makes connected TV advertising more accessible. Reddit’s ongoing revamp offers some attractive new marketing opportunities. Fresh changes from LinkedIn to raise the value of on-platform brand building. Whoops! Google pulling back on AI Overviews in its organic search results. Five states to adopt new privacy laws […]
June 2024: What’s Happening In Digital Marketing
June 2024 Digital Marketing Highlights The genie is out of the bottle on Google “AI Overviews” – but the results are less than magical. Google expands its indexing to include the most popular e-book file format, but there’s a catch. Big G’s crackdown on Site Reputation Abuse and Expired Domain Abuse continues to gain steam. […]
May 2024: What’s Happening In Digital Marketing
Digital marketing moves fast, and there’s something new going on every week. No matter if you’re a digital marketing producer yourself or a leader who wants to communicate more effectively with your marketing partners or team, it helps to know what’s going on out there. When something changes in digital marketing, it usually means companies […]
Reality Check: SEO Without Video Is Dead On Arrival
In 2024 business owners know they need search engine optimization, but there’s a key component of your marketing strategy you may be neglecting. Search engine optimization (SEO) is a set of approaches to organizing your website and improving performance so it is more useful both to people and to search engines. Over time, search engine optimization […]
April 2024: What’s Happening In Digital Marketing
Digital marketing is always changing, and it’s crucial to know what’s now and what’s next. Here are some of the latest digital marketing news headlines you’ll want to be mindful of: Google’s New Product Structured Data Type Structured data helps Google and other digital services categorize and interpret content on websites. This new data type […]