August 2026: What’s Happening in Digital Marketing
AI-based content moderation is already causing headaches at YouTube – Facebook is next. Integrated booking on Facebook and Instagram might be just the thing for conversion rates. An old-fashioned search engine optimization tool is still useful today, Google has confirmed. AI-generated summaries may be coming to Google search advertising sooner, not later. OpenAI is working […]
How Your Website Is Working Harder Than Your Sales Team
Here’s a question that should shape everything about your business website design: “What is your website for?” This might seem so basic that it’s not even worth thinking about. Whether you’re building a brand’s primary website, a lead generation website, or anything else, the basic requirements don’t seem to change too much. You’ll need a […]
July 2026: What’s Happening in Digital Marketing
Just ahead in this month’s digital marketing news round-up: A new report demonstrates ChatGPT recommendations drive (delayed) website traffic. About half of U.S. shoppers don’t take AI product recommendations at face value. Google’s latest Spam Update rolls out worldwide and will be felt in the coming days. Collaborative posts are now available on LinkedIn for […]
Why Your Website Gets Traffic But No Leads
When business owners think of website design, they’re often thinking of one thing: Traffic. That intuition makes sense. After all, if your website isn’t getting any traffic, it’s doing nothing for your brand or your business. But there’s a flip side: if your website is only getting traffic, but not producing leads, it is nothing […]
May 2026: What’s Happening in Digital Marketing
Click-through rate climbs on Google’s notorious AI overviews. Cost-per-click ads are now live in OpenAI’s flagship ChatGPT. Google Search executive warns about “commodity content.” Google Local Review replies are now moderated. Google “opts out” of using spam reports with personal info. More Search Users Are Clicking to Investigate AI Overview Sources One of the complaints […]
April 2026: What’s Happening in Digital Marketing
20% of ChatGPT traffic goes right back to Google, study finds. After more than 12 days, Google’s latest major update is live. YouTube’s experimental ad format gives users “the TV experience.” Research suggests a powerful emerging business niche for Snapchat. About 1 in 5 ChatGPT Clicks Go Right Back to Google, Study Indicates Not too […]
March 2026: What’s Happening in Digital Marketing
Mysterious Google charges? Your old disabled ad keywords could be the reason. Google’s updated AI Overviews might take fewer clicks away from websites like yours. Fake reviews? Google can now remove them from your Business Profile, but watch out. Apple Podcasts will introduce short-form video in the spring. Hackers take aim at AI assistant systems […]
February 2026: What’s Happening in Digital Marketing
After a months-long lead-up, OpenAI starts testing advertising options in the United States. Marketers are concerned about privacy and ethics in artificial intelligence, data shows. Organic traffic fall-off driven by AI might not be as bad as first thought, says research More people are clicking on Google Ads – and digital advertising prices are rising […]
Strategy Isn’t Sexy. But It’s What Works
On one level, almost everything humans do is strategy. Going to work every day is a survival strategy – and so is taking a job that offers more pay. For most people, that’s part of a strategy to stay alive and healthy long enough to retire. And what about having resources to enjoy retirement? And […]