October 2026: What’s Happening in Digital Marketing?
Google AI Overviews expand and may soon appear in more than half of desktop searches. Even as AI grows, alarms sound about growing user discontent around Google’s AI Mode. Look out, local businesses: users can now edit your Google Business Profile themselves. Google Analytics is making it easier than ever to fight spam, including unwanted […]
September 2026: What’s Happening in Digital Marketing?
Social media platforms are drowning in AI-generated content – guess which platform has the most? AI models can misdirect potential visitors about local business addresses, but there’s a way to fix it. Ads using AI will now be clearly marked on the Google network, weeks after labels came to YouTube. It’s about to get a […]
The Most Expensive Problem Your Website Can Have Isn’t Technical
As brands have worked harder to appease Google’s search algorithm, factors like speed, security, and website functionality have taken up more of teams’ time and effort. These technical issues contribute to your brand’s search visibility, but create a serious risk: focusing on the needs of “bots” over those of your customers. No brand can stay […]
August 2026: What’s Happening in Digital Marketing
AI-based content moderation is already causing headaches at YouTube – Facebook is next. Integrated booking on Facebook and Instagram might be just the thing for conversion rates. An old-fashioned search engine optimization tool is still useful today, Google has confirmed. AI-generated summaries may be coming to Google search advertising sooner, not later. OpenAI is working […]
How Your Website Is Working Harder Than Your Sales Team
Here’s a question that should shape everything about your business website design: “What is your website for?” This might seem so basic that it’s not even worth thinking about. Whether you’re building a brand’s primary website, a lead generation website, or anything else, the basic requirements don’t seem to change too much. You’ll need a […]
July 2026: What’s Happening in Digital Marketing
Just ahead in this month’s digital marketing news round-up: A new report demonstrates ChatGPT recommendations drive (delayed) website traffic. About half of U.S. shoppers don’t take AI product recommendations at face value. Google’s latest Spam Update rolls out worldwide and will be felt in the coming days. Collaborative posts are now available on LinkedIn for […]
Why Your Website Gets Traffic But No Leads
When business owners think of website design, they’re often thinking of one thing: Traffic. That intuition makes sense. After all, if your website isn’t getting any traffic, it’s doing nothing for your brand or your business. But there’s a flip side: if your website is only getting traffic, but not producing leads, it is nothing […]
May 2026: What’s Happening in Digital Marketing
Click-through rate climbs on Google’s notorious AI overviews. Cost-per-click ads are now live in OpenAI’s flagship ChatGPT. Google Search executive warns about “commodity content.” Google Local Review replies are now moderated. Google “opts out” of using spam reports with personal info. More Search Users Are Clicking to Investigate AI Overview Sources One of the complaints […]
April 2026: What’s Happening in Digital Marketing
20% of ChatGPT traffic goes right back to Google, study finds. After more than 12 days, Google’s latest major update is live. YouTube’s experimental ad format gives users “the TV experience.” Research suggests a powerful emerging business niche for Snapchat. About 1 in 5 ChatGPT Clicks Go Right Back to Google, Study Indicates Not too […]