What Over a Decade in Marketing Really Teaches You
Marketing moves fast. From outside the industry, it’s easy to come to the conclusion that it’s just a bunch of trends and fads, one after the other. Nothing has contributed to that misunderstanding more than the latest artificial intelligence craze, sold to you as if marketing is now as simple as pressing a button. Of […]
The Trust You Earn Before You Even Speak
In the old days, future customers met you for the first time when they walked into your establishment. Maybe they saw you on a billboard, in the newspaper, or on TV. But, in effect, they didn’t know you or your brand in advance. At most, they may have heard a good word from a family […]
November 2025: What’s Happening in Digital Marketing
TikTok ads are easier to use than ever, thanks to expanded Smart+ functionality. Snapchat is catching up to WhatsApp by launching its new digital ad offerings. Altman’s sneaky statements suggest ads will come to ChatGPT eventually. Lost traction in Google lately? The “SpamBrain” update might be to blame. TikTok Ads Have Upgraded, Creating a Superior […]
October 2025: What’s Happening in Digital Marketing
Instagram is gaining ground in digital marketing, surpassing Facebook in some markets. LinkedIn engagement levels are spiking, creating terrific content marketing opportunities. About 65% of all Google searches now end without a click – but the story doesn’t end there. Court orders more transparency in Google Ad pricing after finding “pricing knob” shenanigans. “Good SEO […]
Video Marketing in 2025: Engaging Audiences Through Visual Storytelling
Video is the most sought-after content online. In 2025, most human-initiated website traffic comes from people looking for or watching videos. While there are articles online covering nearly any subject, text alone can’t hold a candle to video. Whether it’s used to enhance plain text or replace it, people trust video for entertainment and education. That […]
August 2025: What’s Happening In Digital Marketing
YouTube becomes first major platform to penalize AI-generated content. Prominent SEO platform Ahrefs releases insights on AI’s digital footprint. Data on Google Ad conversion rates suggests link to search query length. Perplexity AI platform releases “Comet,” its new AI integrated browser. Google’s June update still shaking up search engine rankings in August. YouTube Will Penalize […]
July 2025: What’s Happening In Digital Marketing
Google’s AI Mode is a reality, but there are still questions about usability and adoption. Get ready for “AI SEO” with three key recommendations provided directly from Google. A new Performance Max report pulls together data that used to be challenging to find. 2025’s big social media trends are coming into view, and here’s how to […]
Writing Blogs For SEO in 2025: What’s Changed
When it comes to raising your website’s visibility in search, blogs are as important now as ever. Despite what some might say. Over the years, every cry of “Search engine optimization is dead!” has turned out to be wrong. In 2025, people are saying “search engine optimization is dead” because of AI. But the truth […]
March 2025: What’s Happening In Digital Marketing
Google search retains relevance among U.S. audiences, especially on desktop. YouTube ranking factors are now clearer than ever thanks to extensive new report. LinkedIn implements new analytics to boost its value as a publishing platform. TikTok blazes past competition on two essential digital marketing metrics. New Research Shows Google Search Still Relevant, Especially Among Desktop […]