The AI Question Isn’t If, It’s Who: The Best Way to Lead Your Business Through the Automation Era
Artificial intelligence is everywhere – just like the microwave. What? AI executives, who have the most to gain from the technology becoming ubiquitous, assert that AI is right for practically every use under the sun. And it’s true AI can be helpful in many situations. But the best way to look at it evokes one […]
December 2025: What’s Happening in Digital Marketing
Google Chrome will require HTTPS for all websites beginning in 2026. A new Google Analytics feature makes your brand marketing easier. Fresh research paints a dire picture: Most marketers are failing with AI. Can Google finally decipher the buyer journey? Either way, it’s trying. Google to Enforce HTTPS Requirement Beginning 2026 Not the most exciting […]
What Over a Decade in Marketing Really Teaches You
Marketing moves fast. From outside the industry, it’s easy to come to the conclusion that it’s just a bunch of trends and fads, one after the other. Nothing has contributed to that misunderstanding more than the latest artificial intelligence craze, sold to you as if marketing is now as simple as pressing a button. Of […]
The Trust You Earn Before You Even Speak
In the old days, future customers met you for the first time when they walked into your establishment. Maybe they saw you on a billboard, in the newspaper, or on TV. But, in effect, they didn’t know you or your brand in advance. At most, they may have heard a good word from a family […]
November 2025: What’s Happening in Digital Marketing
TikTok ads are easier to use than ever, thanks to expanded Smart+ functionality. Snapchat is catching up to WhatsApp by launching its new digital ad offerings. Altman’s sneaky statements suggest ads will come to ChatGPT eventually. Lost traction in Google lately? The “SpamBrain” update might be to blame. TikTok Ads Have Upgraded, Creating a Superior […]
October 2025: What’s Happening in Digital Marketing
Instagram is gaining ground in digital marketing, surpassing Facebook in some markets. LinkedIn engagement levels are spiking, creating terrific content marketing opportunities. About 65% of all Google searches now end without a click – but the story doesn’t end there. Court orders more transparency in Google Ad pricing after finding “pricing knob” shenanigans. “Good SEO […]
Video Marketing in 2025: Engaging Audiences Through Visual Storytelling
Video is the most sought-after content online. In 2025, most human-initiated website traffic comes from people looking for or watching videos. While there are articles online covering nearly any subject, text alone can’t hold a candle to video. Whether it’s used to enhance plain text or replace it, people trust video for entertainment and education. That […]
August 2025: What’s Happening In Digital Marketing
YouTube becomes first major platform to penalize AI-generated content. Prominent SEO platform Ahrefs releases insights on AI’s digital footprint. Data on Google Ad conversion rates suggests link to search query length. Perplexity AI platform releases “Comet,” its new AI integrated browser. Google’s June update still shaking up search engine rankings in August. YouTube Will Penalize […]
July 2025: What’s Happening In Digital Marketing
Google’s AI Mode is a reality, but there are still questions about usability and adoption. Get ready for “AI SEO” with three key recommendations provided directly from Google. A new Performance Max report pulls together data that used to be challenging to find. 2025’s big social media trends are coming into view, and here’s how to […]