Does Your Marketing Plan Include Media Production?
In 2025, digital marketing without media just doesn’t work. If you want to achieve real results, media needs to be central to your content marketing. Impactful, audience-centered media is the #1 way to stop customers’ scrolling thumbs. Motivating them to act always starts by interrupting the ordinary. And on the internet, “the ordinary” is plain, […]
6 Reasons You Should Double Down on Brand Marketing in 2025
2025 will be here before you know it. What’s your plan for growth? Savvy business leaders are turning their attention to brand marketing. Brand marketing is everything that communicates what you do, why you do it, who you do it for, and why your way is best. It helps potential customers understand when they need […]
The Best Marketing Agencies Transform Complicated Strategy Into Effective, Repeatable Strategy
We’ve said it before and we’ll say it again: marketing is complicated. Digital marketing is seeing an unprecedented rate of change. Search engine optimization now evolves by the week, not by the year. Social media platforms are proliferating along with newer media venues, with assistant technology leading to an upswing in voice-based search. And then […]
3 Ideas for Using Video to Enhance Your Website Design
Video storytelling is one of the best ways to make your marketing better. Video is more engaging, easier to remember, and drives customer behavior more effectively than text alone. Because it’s potent and highly sought after, you don’t need a lot of video to make a big difference. You simply need to know the best […]
7 Ways Marketing Directors Should Interface With Their Agencies
A marketing director leads a company’s overall marketing strategy. In a large company, that person might hold all kinds of different titles. In a smaller one, there might be no marketing director role: The responsibility falls to the business owner or someone else near the top of the organization. Small and mid-sized firms often hire […]
4 Reasons You Need More Than Just a Video Production Company
You’ve spent six weeks working with a production company on a new video for your brand. You’ve consulted with what seemed to be the top videography experts on the internet. You’ve seen lighting, sound design, and even props and costuming done to a T. You’ve distilled the essence of your company and vision into three […]
3 Ways to Improve Your Website With Custom Photography and Video
When you want to establish trust and build credibility, visual content is key. Photos, illustrations, infographics, and the king of them all – video – can create an instant positive impression that stops scrolling thumbs. Visual content tailored to your brand’s message makes a difference, not only on a social media platform but within your […]
When It Comes to Marketing: Custom Content Reigns King
There are no “one size fits all” solutions – not for your customers and not for your business. Your audience is inundated with a massive volume of marketing and advertising every day, and the amount is growing. Platforms like YouTube are clawing back users’ attention by developing ways to bypass ad blockers, ensuring commercial messages […]
How Long Should Blog Posts Be To Improve SEO?
Longer is better when it comes to search engine optimization, right? Well, not exactly. A few years ago now, a piece of SEO research from a popular search engine optimization blog suggested that, on average, blog posts that hit #1 in Google search results had more than 1,000 words. At the time, the basic lesson […]
