There are no “one size fits all” solutions – not for your customers and not for your business.

Your audience is inundated with a massive volume of marketing and advertising every day, and the amount is growing. Platforms like YouTube are clawing back users’ attention by developing ways to bypass ad blockers, ensuring commercial messages are beamed directly into their eyes.

At a time like this, it’s harder than ever to get your voice heard and stand out from the crowd.

That’s why you shouldn’t listen to anyone – whether an employee, a freelancer, or part of a marketing agency – who says you should settle for the same old content marketing everyone else is doing. It can be tempting to put marketing on autopilot to save money, but it doesn’t work.

For High-Impact Marketing, Go Beyond “Stock” and Find Your Voice

Using tools like stock photos, stock video clips, and page templates is one of the biggest examples. While it may save time and help you get something posted faster, it will sabotage your results in the long run. When you use stock assets, you ensure your content marketing fades into the background and your message gets lost.

AI-generated content is another example. You can now get boilerplate articles on almost any subject through a tool like ChatGPT. Putting aside the frequent technical difficulties – like making up entire towns, companies, or imaginary legal precedents, it’s obvious why this is a temptation.

After all, Google has long rewarded word count. And AI can give you plenty.

But here’s what we see behind the scenes of content marketing:

• Businesses like yours aren’t getting results with AI text
• They’re already banning it from use in their marketing
• Google and others can already detect it (and penalize it)

From a marketing perspective, AI and samey stock photos are one and the same: They give you some cookie-cutter results that look slick at first, but don’t deliver the goods. With a shorter attention span than ever, your would-be customers will tune out anything less than a tailored message from you to them.

At New York Ave, that’s exactly what we provide.

New York Ave Is a Custom Agency for Businesses That Dare to Be Different

There’s nothing wrong with using stock image libraries, AI, and the rest to help you shape your ideas and see what’s worked for others. But when the rubber meets the road, your marketing needs to be fresh, targeted, and relevant. And guess what: It should also be concise.

Gone are the days of 5,000-word blog posts where the single fact you searched for is buried somewhere in paragraph 47. Hard-hitting marketing says a lot in a short time, whether it means word count or seconds of video. To do that, every creative decision counts. Everything needs to be customized and calibrated.

That’s the philosophy behind New York Ave.

At a time when anyone can claim to be a marketer (and just about everybody does), we exclusively create handcrafted marketing content conceived, designed, and developed by humans. Nothing we do for clients comes from a template. Everything is made with your audience, business, and goals in mind.

With Custom Content Marketing, the Difference Is You

When you choose to work with us, everything starts with a sit-down conversation.

We’re not here to tell you what to do. First and foremost, we want to understand you, your company, and your vision for the future. At the same time, you tell us how involved you want to be in your marketing campaigns.

Some of the most effective marketing puts the business owner and team in the spotlight. Even if you’ve never been in front of a camera before, for instance, we can provide the equipment, site preparation, and training to help you convey what makes your brand different in your own words. That fosters genuine human connection.

You might think that truly custom marketing costs a fortune – and that’s exactly what the stock peddlers of the world want you to believe. But the numbers are clear: Hiring a marketing agency comes at half the cost of just one in-house marketing employee, the marketing director (who typically needs to hire an entire team.)

And it gives you the quality, consistency, reliability, and versatility freelancers just can’t match.

You don’t settle for less in your business, so don’t do it with your marketing. The sooner you start with custom content, the sooner you can see the benefits only it can offer. Contact New York Ave to find out more or begin. We look forward to meeting you soon.