When It Comes to Marketing: Custom Content Reigns King
There are no “one size fits all” solutions – not for your customers and not for your business. Your audience is inundated with a massive volume of marketing and advertising every day, and the amount is growing. Platforms like YouTube are clawing back users’ attention by developing ways to bypass ad blockers, ensuring commercial messages […]
2 Ways to Outsource Your Marketing: Pros and Cons
When you want to grow your business, you need marketing. Marketing is how you connect your products and services with the people who can benefit from them. These days, a prospective customer is far more likely to find out about you by going online rather than visiting you in person – that’s true even for […]
Hire Humans, Not Robots, to Do Your Marketing
If you’ve been watching the headlines on artificial intelligence, you might be convinced it’s coming for your job. Over the last few months, AI passed some of the world’s most grueling tests in law, medicine, and engineering. Indeed, it isn’t just those directly threatened by AI bemoaning the fact that robots are making an increasing […]
3 Reasons Medical Practices Should Refresh Their Websites Now
The old days of pandemic restrictions are in the rearview mirror, so you might think your practice’s website is less important than it was. But medical practice marketing is as indispensable as ever. If your website is out of date, you’re missing a golden opportunity to attract your future patients. Telehealth is no longer in […]
Marketing for General Contractors: When You Know It’s Time To Hire An Agency
General contractors know their business has to be big enough and busy enough before it can support relationships with subcontractors. Going down that road too early can be just as bad as doing it too late. Once the door is open, it means making sure that person is upholding all the standards you expect. In […]
5 Reasons Medical Practices Should Get Serious About Their Websites
If you don’t think your medical practice needs a good website, you’re still living in 2020. As the pandemic emergency officially ends in May 2023 and new restrictions on telehealth come into play, many medical practice leaders are wondering whether digital technology will continue to be an important aspect of their growth and customer retention […]
How Long Should Blog Posts Be To Improve SEO?
Longer is better when it comes to search engine optimization, right? Well, not exactly. A few years ago now, a piece of SEO research from a popular search engine optimization blog suggested that, on average, blog posts that hit #1 in Google search results had more than 1,000 words. At the time, the basic lesson […]
4 Social Media Themes for Central Florida Orthodontists
Social media is a perfect fit for modern orthodontist marketing. Orthodontist marketing needs to stand out from the crowd to hold attention between patient visits. When your content helps patients achieve their goals, they’re more likely to sit up and take notice. That strengthens your relationship and helps ensure they will follow your advice throughout […]
Marketing for MedSpas: 3 Reasons to Hire A Marketing Agency Now
MedSpas have a tremendous opportunity when it comes to digital marketing. Once a customer builds a strong brand relationship with a MedSpa, it takes a lot to persuade them to go somewhere else. With digital marketing, you can establish rapport and build a foundation for trust before a prospective customer even visits you for the […]
