How Much Do Marketing Agencies Cost?
It’s one of the most common questions about marketing agencies. Maybe the most common. “What does a marketing agency cost?” If you’ve been looking at marketing agencies in search of an answer, you might be expecting an 8,000-word blog that leads you through a house of mirrors until you finally give up on the vague […]
3 Ways to Improve Your Website With Custom Photography and Video
When you want to establish trust and build credibility, visual content is key. Photos, illustrations, infographics, and the king of them all – video – can create an instant positive impression that stops scrolling thumbs. Visual content tailored to your brand’s message makes a difference, not only on a social media platform but within your […]
Marketing for Services Businesses: Why New York Ave is Your Go-to Agency
As a business owner, you have a lot to offer your community. And some of what you do just might take a little bit of explanation. With a sophisticated, service-driven brand, you’ve got some explaining to do before most people are willing to make their first purchase. They need to understand what you do and […]
When It Comes to Marketing: Custom Content Reigns King
There are no “one size fits all” solutions – not for your customers and not for your business. Your audience is inundated with a massive volume of marketing and advertising every day, and the amount is growing. Platforms like YouTube are clawing back users’ attention by developing ways to bypass ad blockers, ensuring commercial messages […]
2 Ways to Outsource Your Marketing: Pros and Cons
When you want to grow your business, you need marketing. Marketing is how you connect your products and services with the people who can benefit from them. These days, a prospective customer is far more likely to find out about you by going online rather than visiting you in person – that’s true even for […]
Hire Humans, Not Robots, to Do Your Marketing
If you’ve been watching the headlines on artificial intelligence, you might be convinced it’s coming for your job. Over the last few months, AI passed some of the world’s most grueling tests in law, medicine, and engineering. Indeed, it isn’t just those directly threatened by AI bemoaning the fact that robots are making an increasing […]
3 Reasons Medical Practices Should Refresh Their Websites Now
The old days of pandemic restrictions are in the rearview mirror, so you might think your practice’s website is less important than it was. But medical practice marketing is as indispensable as ever. If your website is out of date, you’re missing a golden opportunity to attract your future patients. Telehealth is no longer in […]
Marketing for General Contractors: When You Know It’s Time To Hire An Agency
General contractors know their business has to be big enough and busy enough before it can support relationships with subcontractors. Going down that road too early can be just as bad as doing it too late. Once the door is open, it means making sure that person is upholding all the standards you expect. In […]
5 Reasons Medical Practices Should Get Serious About Their Websites
If you don’t think your medical practice needs a good website, you’re still living in 2020. As the pandemic emergency officially ends in May 2023 and new restrictions on telehealth come into play, many medical practice leaders are wondering whether digital technology will continue to be an important aspect of their growth and customer retention […]
