March 2025: What’s Happening In Digital Marketing
Google search retains relevance among U.S. audiences, especially on desktop. YouTube ranking factors are now clearer than ever thanks to extensive new report. LinkedIn implements new analytics to boost its value as a publishing platform. TikTok blazes past competition on two essential digital marketing metrics. New Research Shows Google Search Still Relevant, Especially Among Desktop […]
Should Small Businesses Be Podcasting?
Podcasts are leading a quiet revolution in the way small businesses connect to their customers. Savvy business leaders understand people need to know, like, and trust you before money changes hands. But they don’t go onto your website to learn more about YOU – they visit it, often not knowing you at all, to reach […]
How Much Does It Cost to Outsource Marketing in 2025?
Nobody likes getting a non-answer to an important question. Especially when it has to do with the best way to use your business budget. If you’ve been trying to figure out how much it costs to outsource marketing … Well, you’re probably used to coy answers. “It depends. Give us a call.” Give us a […]
February 2025: What’s Happening In Digital Marketing
Referral traffic from social media mainstays is way down – could video be the answer? Time spent on social media phone apps is up, suggesting in-app marketing strategies. Popular digital marketing platform HubSpot traffic collapses after Google changes. TikTok social media drama takes another strange turn with search bans and more. ChatGPT holds 4.3% of […]
Does Your Marketing Plan Include Media Production?
In 2025, digital marketing without media just doesn’t work. If you want to achieve real results, media needs to be central to your content marketing. Impactful, audience-centered media is the #1 way to stop customers’ scrolling thumbs. Motivating them to act always starts by interrupting the ordinary. And on the internet, “the ordinary” is plain, […]
Should I Outsource Marketing?
It’s a question businesses of all sizes grapple with: “Should I outsource marketing?” With very few exceptions, the answer is yes. Sure, there are bad ways to outsource marketing – like looking for freelancers on the average gig platform and hoping they get the job done. But when you are outsourcing with experienced marketing agency […]
January 2025: What’s Happening In Digital Marketing
Google’s new core update clears the way for big changes ahead. Top-ranking websites still hold the advantage in the AI Overview era. LinkedIn reveals insights about effective social media advertising. Informational content marketing is winning out over commercial. Bluesky’s sustained growth may soon put it on par with its rivals. Google Core Update Sets the […]
6 Reasons You Should Double Down on Brand Marketing in 2025
2025 will be here before you know it. What’s your plan for growth? Savvy business leaders are turning their attention to brand marketing. Brand marketing is everything that communicates what you do, why you do it, who you do it for, and why your way is best. It helps potential customers understand when they need […]
2024 Sucked. Now What?
No matter what industry you’re in, you can probably agree on this: 2024 sucked! It sucked for business owners. It sucked for your customers. It sucked all around. You’re probably tired of living through “once-in-a-lifetime events” every couple of months. 2024 gave us the tail end of the COVID-19 disaster. Sure, the pandemic was declared […]