September 2024: What’s Happening In Digital Marketing
September 2024 Digital Marketing Highlights Google’s August 2024 core update rocks the boat on search rankings for a broad swath of websites. New “information gain” patent suggests Google wants ways to single out and penalize AI content. The FTC’s ban on unethical social media and review practices is written and will soon be enforced. Popular […]
Hire A Marketing Agency That Does Video, Or Else
In 2024, a marketing agency that doesn’t do video isn’t a marketing agency. And a marketing plan that doesn’t include video simply isn’t marketing. In a previous post, we discussed how the “middle ground” of marketing agencies is dying. The middle ground is a small agency with three to ten people that does a little […]
August 2024: What’s Happening In Digital Marketing
August 2024 Digital Marketing Highlights TikTok and YouTube take top spots in consumer spending in recent digital marketing study. “Made for Advertising” websites are devouring the internet (and your advertising budget.) Gen Z continues to turn away from traditional search, leaning on mobile-friendly platforms. Serious new scam hits Google My Business pages for local businesses […]
Do You Have The Right Team? Why Experienced Business Owners Look At Digital Marketing As An Investment
Business is a team sport. Sure, many great companies started when a lone entrepreneur had an amazing idea. And sure, startup culture idolizes wearing many hats. But when it’s time for that initial vision to mature into a sustainable business, it’s crucial to have the right people in the right roles. Savvy business owners understand […]
July 2024: What’s Happening In Digital Marketing
July 2024 Digital Marketing Highlights Google TV’s unified platform makes connected TV advertising more accessible. Reddit’s ongoing revamp offers some attractive new marketing opportunities. Fresh changes from LinkedIn to raise the value of on-platform brand building. Whoops! Google pulling back on AI Overviews in its organic search results. Five states to adopt new privacy laws […]
Why Businesses Need A Well-Balanced Marketing Strategy
An unbalanced approach to marketing is a tower that will soon topple. Here’s what “balanced” means in marketing—and why you need it.
Marketing Plus Consulting Equals A Match Made In Heaven
Marketing isn’t just about the deliverables. Here’s why if you’re not getting a true consultative approach, you’re missing out on value.
How to Know When it’s Time to Hire A Marketing Director
Is organic growth starting to sputter? Here are the key signs that let you know it’s time to take the plunge and hire a marketing director.
Protect Your Business by Making Sure Your Marketing Partner Is Properly Insured
Hiring a marketing partner? If you’re not careful, a marketing agency’s liability could turn into your own. Here’s what to look out for.
