July 2026: What’s Happening in Digital Marketing
Just ahead in this month’s digital marketing news round-up: A new report demonstrates ChatGPT recommendations drive (delayed) website traffic. About half of U.S. shoppers don’t take AI product recommendations at face value. Google’s latest Spam Update rolls out worldwide and will be felt in the coming days. Collaborative posts are now available on LinkedIn for […]
The Hidden Risk of ‘Good Enough’ Marketing in Orthodontics
How do you know when your marketing is “good enough”? With rising dental competition and patient acquisition challenges, it makes sense that practices are looking to marketing to accelerate their dental and orthodontic growth strategy. Marketing consistency is crucial – what precisely that “consistency” should include is a point of debate. Let’s clear the air. […]
The Case for Momentum: Why Your Marketing Doesn’t Need More Ideas. It Needs a System.
New year, new marketing agency? Sometimes, switching tracks on your marketing strategy is for the best. You might realize that the agency you chose a few years back was for a different business. Or you might conclude that a few anchor hires for your marketing team will make vendor relationships that much easier. The problem […]
Why ‘More Content’ Isn’t the Answer for Dental Practices
For years now, content marketing for dentists has focused on one key idea: “The more content you have, the better your results will be.” Once, there was a kernel of truth to this. When Google’s resources were much more limited, it would prioritize “crawling” websites that updated frequently. Those websites would, therefore, be more accurately […]
Why Your Website Gets Traffic But No Leads
When business owners think of website design, they’re often thinking of one thing: Traffic. That intuition makes sense. After all, if your website isn’t getting any traffic, it’s doing nothing for your brand or your business. But there’s a flip side: if your website is only getting traffic, but not producing leads, it is nothing […]
From First Click to First Appointment: Where Dental Marketing Breaks Down
What’s the most important thing your website can do for your business? Many dental practice leaders might say something like “get the word out.” That translates to website traffic. If people are visiting your website and spending some time on it, it may look like it’s doing everything it can. But the truth is a […]
June 2026: What’s Happening in Digital Marketing
Google launches a complete overhaul of its search experience, the biggest in its history. No more organic traffic for your business? Google CEO Pichai addresses concerns. Privacy-first search engine DuckDuckGo sees explosive growth with AI-free search. Plenty more to come as new AI features roll out across Google’s service portfolio. Google Touts End-to-End Transformation of […]
Your Practice Isn’t Competing on Price. It’s Competing on Perception.
What’s the key to good dental brand perception? No matter whether you’re looking at orthodontic positioning or dental positioning, you might be tempted to start with cost. After all, patients can’t invest in dental care they can’t afford. Surprisingly, though, cost is the runner-up in most patient decision-making, and lowering prices doesn’t generally lead to […]
Marketing Systems That Actually Work—Because They Were Built to Work Together
Not every business needs its own in-house marketing team – and even those who have one can benefit from partnering with a marketing agency now and then. In an average company’s lifetime, checking the fit on third-party outsourced marketing is all but inevitable. And in many situations, marketing delegation is a smart play. But even […]