October 2026: What’s Happening in Digital Marketing?
Google AI Overviews expand and may soon appear in more than half of desktop searches. Even as AI grows, alarms sound about growing user discontent around Google’s AI Mode. Look out, local businesses: users can now edit your Google Business Profile themselves. Google Analytics is making it easier than ever to fight spam, including unwanted […]
Why Beautiful Websites Still Fail
It’s important that a website deliver the right look and feel. It needs to be modern, responsive, and effective on a wide variety of devices – especially mobile devices. But aesthetics aren’t everything. In fact, a website could look great and still fail to support the business objectives it’s meant to serve. That’s precisely what […]
Your Marketing Isn’t Broken… Your Systems Are
Marketing has a FOMO problem. It seems like every day, there’s a new tactic, a new technology, or a new platform. The pace of innovation is only increasing. Twenty years ago, Google updates were so rare that marketers noticed them on day one and spent weeks analyzing them. Today, most major updates aren’t even announced. […]
September 2026: What’s Happening in Digital Marketing?
Social media platforms are drowning in AI-generated content – guess which platform has the most? AI models can misdirect potential visitors about local business addresses, but there’s a way to fix it. Ads using AI will now be clearly marked on the Google network, weeks after labels came to YouTube. It’s about to get a […]
Why Most Businesses Don’t Know Which Marketing Is Actually Working
These days, you can look behind the scenes and capture data on nearly any marketing activity. Marketing performance tracking covers website activity, search engine optimization, social media, email campaigns, advertising placements, and video content. Marketing analytics captures all these and more in real time. With such precise data, it seems like marketing attribution should be […]
The Most Expensive Problem Your Website Can Have Isn’t Technical
As brands have worked harder to appease Google’s search algorithm, factors like speed, security, and website functionality have taken up more of teams’ time and effort. These technical issues contribute to your brand’s search visibility, but create a serious risk: focusing on the needs of “bots” over those of your customers. No brand can stay […]
August 2026: What’s Happening in Digital Marketing
AI-based content moderation is already causing headaches at YouTube – Facebook is next. Integrated booking on Facebook and Instagram might be just the thing for conversion rates. An old-fashioned search engine optimization tool is still useful today, Google has confirmed. AI-generated summaries may be coming to Google search advertising sooner, not later. OpenAI is working […]
How Your Website Is Working Harder Than Your Sales Team
Here’s a question that should shape everything about your business website design: “What is your website for?” This might seem so basic that it’s not even worth thinking about. Whether you’re building a brand’s primary website, a lead generation website, or anything else, the basic requirements don’t seem to change too much. You’ll need a […]
The Real Reason Your Marketing Feels Inconsistent
Marketing consistency is something all businesses can benefit from, but few achieve. Many business owners come into marketing with a few basic assumptions. Working alone or with a marketing agency, they start by setting the direction and developing a strategy. Once the scaffolding is in place, they think, the results will follow. If marketing results […]