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Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out

Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out

“It’s time to get excited about orthodontics!” Let’s face it: Sometimes, marketing for orthodontists can be a hard sell. On the one hand, you’ve got kids and teens who aren’t always thrilled about the prospect of getting braces. On the other, you have adults. Sure, they can benefit from orthodontic care. But a lot of […]

Hiring A Marketing Agency: What Does “Full Service” Mean?

Hiring A Marketing Agency: What Does “Full Service” Mean? Hiring A Marketing Agency: What Does "Full Service" Mean?

You don’t have to take our word for it, but for most Central Florida businesses, hiring a marketing agency is a good bet. It provides the opportunity to get concrete, sustainable results from digital marketing, all without the expense of recruiting a marketing director. (In fact, you can retain the talent of an entire agency […]

Why Medical Practices that Invest In Digital Marketing See Stronger Customer Retention

Why Medical Practices that Invest In Digital Marketing See Stronger Customer Retention Why Medical Practices that Invest In Digital Marketing See Stronger Customer Retention

Medical practices are in a tough spot when it comes to customer retention. The healthcare decisions of many customers are guided by their insurance. If they can no longer get care covered, they may be driven to look at other practices practically overnight. But that doesn’t mean medical practices can’t do anything about customer retention. […]

Why The End of Quick, Inexpensive Advertising Wins Is a Good Thing… If You’re Taking Marketing Seriously

Why The End of Quick, Inexpensive Advertising Wins Is a Good Thing… If You’re Taking Marketing Seriously Why The End of Quick, Inexpensive Advertising Wins Is a Good Thing… If You’re Taking Marketing Seriously

Stay with us, here. Online advertising is getting harder. Change is noticeable on all platforms, and it’s coming fast. Ads that would once have been profitable now cost 2x-3x more. Often, they don’t produce a single appointment or sale. Many ads that would have been just fine before are now deemed “low quality” and result […]

How Talking About Florida’s Biggest Pests Can Help Pest Control Companies With Their Marketing

How Talking About Florida’s Biggest Pests Can Help Pest Control Companies With Their Marketing How Talking About Florida's Biggest Pests Can Help Pest Control Companies With Their Marketing

Wondering how to make pest control marketing work for you? Sometimes, the key is to raise the stakes. In Central Florida and beyond, most people don’t spend a lot of time thinking about pests. It’s literally “out of sight, out of mind.” The bedrock of pest control marketing is helpful and informative content discussing the […]

How Much Should A Website Cost In 2022?

How Much Should A Website Cost In 2022? How Much Should A Website Cost In 2022?

In the end, a website shouldn’t cost anything – because it delivers ROI far exceeding its costs. Between now and then, what happens? There’s a lot of confusion out there about the cost of a website. Some “website builders” claim you shouldn’t pay anything at all, or at least not more than $20, as long […]

Blog Writing: Using Google Search Console to Capture Relevant Topics

Blog Writing: Using Google Search Console to Capture Relevant Topics Blog Writing: Using Google Search Console to Capture Relevant Topics

Blog writing is the cornerstone of your search engine optimization strategy. (Yes, really.) Digital marketing has changed a lot over the years. Throughout the whole history of Google, however, one thing has remained the same: To raise their online visibility, websites need terrific content. The more effective that content is at answering questions and solving […]

SEO and Brand Loyalty: What Happens Between Name Recognition and Recommendations

SEO and Brand Loyalty: What Happens Between Name Recognition and Recommendations SEO and Brand Loyalty: What Happens Between Name Recognition and Recommendations

Digital marketing could be looked at as a continuum. On one side, you have SEO – search engine optimization. That consists of all the tools and techniques that make your website more attractive to search engines (and the people who use them.) The goal of search engine optimization is to deliver a knock-out experience to […]

The Top 3 Challenges Independent Dental Practices Face and How Partnering With a Marketing Agency Can Help

The Top 3 Challenges Independent Dental Practices Face and How Partnering With a Marketing Agency Can Help The Top 3 Challenges Independent Dental Practices Face and How Partnering With a Marketing Agency Can Help

It’s not easy being an independent dentist. Research shows solo dentistry practices are in decline. In 2018, they were falling off at a rate of about 7% per year. The pandemic drove many patients to put off dental care, leaving dentists struggling to fill schedules. Even the most reliable patients have disappeared. Recent events have […]

Agency Secrets: 3 Of Our Favorite Marketing Tools

Agency Secrets: 3 Of Our Favorite Marketing Tools Agency Secrets: 3 Of Our Favorite Marketing Tools

One of the secrets to success for any marketing agency is the right technology. When they get together, marketers love to talk about their tech stack and all the tools that work together to deliver their results. There’s no end to specialized software tools for marketers, and it’s essential to have the right one for the […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.