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Why Builders That Hire Marketing Agencies Win Higher Value Clients

Why Builders That Hire Marketing Agencies Win Higher Value Clients Why Builders That Hire Marketing Agencies Win Higher Value Clients

When business owners start out, they often end up wearing many hats – and that’s especially true for builders. It’s important to recruit your team, develop your processes, and expand your book of clients so you can avoid feast or famine cycles that make it tough to get established. After a few years, things start […]

7 Ways Marketing Directors Should Interface With Their Agencies

7 Ways Marketing Directors Should Interface With Their Agencies 7 Ways Marketing Directors Should Interface With Their Agencies

A marketing director leads a company’s overall marketing strategy. In a large company, that person might hold all kinds of different titles. In a smaller one, there might be no marketing director role: The responsibility falls to the business owner or someone else near the top of the organization. Small and mid-sized firms often hire […]

New Year, New You: Why Businesses Choose January to Start Marketing

New Year, New You: Why Businesses Choose January to Start Marketing New Year, New You: Why Businesses Choose January to Start Marketing

For individuals and organizations alike, January is the perfect time to commit to creating real, positive change. On the personal level, it just makes sense. Let’s admit it: No one ever gets much done in that gray area between Christmas and the first of January. When the new year finally dawns, you’re ready to tackle […]

Posting to Social Media Takes Two

Posting to Social Media Takes Two Posting to Social Media Takes Two

Many small businesses look to a freelancer for their social media marketing. If they keep social media in house, it usually falls to an intern – someone younger who “knows computers.” Neither of these approaches is for the best if you want real impact from your social media marketing strategy. The decision to hire a marketing […]

Practice Transition: Why Outgoing Physicians Need to Update Their Website Now

Practice Transition: Why Outgoing Physicians Need to Update Their Website Now Practice Transition: Why Outgoing Physicians Need to Update Their Website Now

Practice transition is a way of life for small and mid-sized medical practices. Outgoing physicians transition their practice – and, ideally, its patients – to an incoming physician, typically a new graduate who can maintain high standards of care. The outgoing practice leader has an opportunity to leave their patients in good hands while also […]

Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency

Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency

Search engine optimization (SEO) is an important part of online success. But beware of SEO agencies. Let’s define some terms. Search engine optimization is a data-driven approach to structuring your website to make it easy to use and effective in supporting your business goals. SEO entails a variety of approaches that work together, making your […]

5 Signs You Need to Refresh Your Website Design for 2024

5 Signs You Need to Refresh Your Website Design for 2024 5 Signs You Need to Refresh Your Website Design for 2024

New technologies and consumer preferences are turbocharging the speed of change in website design. If your website is five years old or older, the odds are good it’s starting to show its age. If you haven’t refreshed your website design in eight years or more, it’s about to look like a dinosaur. A good website […]

4 Reasons You Need More Than Just a Video Production Company

4 Reasons You Need More Than Just a Video Production Company 4 Reasons You Need More Than Just a Video Production Company

You’ve spent six weeks working with a production company on a new video for your brand. You’ve consulted with what seemed to be the top videography experts on the internet. You’ve seen lighting, sound design, and even props and costuming done to a T. You’ve distilled the essence of your company and vision into three […]

Manufacturing Company? It’s Probably Time For a Website Refresh

Manufacturing Company? It’s Probably Time For a Website Refresh Manufacturing Company? It's Probably Time For a Website Refresh

“Everybody knows who we are. Why would we need a website?” It’s almost impossible to imagine a leader in any modern industry saying this. But up until recently, that’s exactly how many manufacturing executives felt. We don’t blame them. Manufacturing has long been in a unique position. With a phalanx of inside salespeople and a […]

Practice Transition: How You Can Increase Your Value With Better Brand Marketing

Practice Transition: How You Can Increase Your Value With Better Brand Marketing Practice Transition: How You Can Increase Your Value With Better Brand Marketing

Practice transition is a crucial time for you, your team, and your patients. If you’re considering practice transition, the odds are good you have a time horizon of five to ten years. That gives you the runway you need to make sure your practice and people are in good hands. As a major part of […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.