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Why Doctors Should Care About Their Online Presence

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Why Doctors Should Care About Their Online Presence Why Doctors Should Care About Their Online Presence

When all is said and done, strong relationships are the foundation of successful medicine. That’s true no matter what kind of medical practice you lead. But the healthcare industry today is at a tough point. Just about everyone, from providers to patients, agrees there isn’t enough face time in patient care. With increased time pressure […]

Why Are Marketing Agency Websites So Hard To Navigate?

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Why Are Marketing Agency Websites So Hard To Navigate? Why Are Marketing Agency Websites So Hard To Navigate?

Looking at a marketing agency website, you’d think they’d want to put their best foot forward. Often, though, the effect you get from digging into one of these websites is exactly the opposite. Marketing agency websites can be confusing, convoluted, and give you the runaround. That’s bizarre considering almost all of them want to sell […]

Marketing for Orthodontists: Top 3 Ideas For Thanking Your Referral Partners

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Marketing for Orthodontists: Top 3 Ideas For Thanking Your Referral Partners Marketing for Orthodontists: Top 3 Ideas For Thanking Your Referral Partners

When it comes to orthodontist marketing, there are few allies more important than your referral partners. For a constant stream of patients, service-oriented businesses like orthodontists need a network of brand advocates. Referral partners do amazing work for orthodontic practices like yours, building bridges so you reach more people. A referral is one of the […]

9 Questions To Ask A Digital Marketing Agency Before You Hire Them

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9 Questions To Ask A Digital Marketing Agency Before You Hire Them 9 Questions To Ask A Digital Marketing Agency Before You Hire Them

You can learn a lot about a digital marketing agency through its website and reviews. But even a sleek website doesn’t prove what an agency can really do. And reviews aren’t always as honest as they could be. To know if an agency’s got the goods, you have to schedule a consultation. Phone, video, or […]

How Celebrating The Small Things Can Transform Your Company Culture

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How Celebrating The Small Things Can Transform Your Company Culture How Celebrating The Small Things Can Transform Your Company Culture

Everyone is talking about company culture these days. The idea of company culture can be hard to pin down. Different sources vary widely on exactly what it is and means. And as more organizations pivot toward hiring for culture fit, a lack of culture fit can feel like a fancy (and legally protected) way of […]

How To Know When It’s Time For A Website Refresh: 3 Telltale Signs

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How To Know When It’s Time For A Website Refresh: 3 Telltale Signs How To Know When It's Time For A Website Refresh: 3 Telltale Signs

Is your website starting to show its age? A website isn’t just a fancy digital brochure. You can add to it and change it at any time. In most cases, a website can come back to life with a few targeted updates focusing on your customers and their needs. If your website has never performed, […]

Advertising and Lead Gen: Be Prepared To Accept Failure If You Don’t Layer Your Marketing First

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Advertising and Lead Gen: Be Prepared To Accept Failure If You Don’t Layer Your Marketing First Advertising and Lead Gen: Be Prepared To Accept Failure If You Don't Layer Your Marketing First

From the start, online advertising conjured up one big promise: Overnight website traffic. But no matter where you look in the history of digital marketing, this has come with a big asterisk. Long ago in the pre-Google days, online advertising mostly consisted of banner ads. With quaint names like “skyscraper” and “eye blaster,” they were […]

Are You Putting Too Much Emphasis On Your Marketing ROI? Probably.

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Are You Putting Too Much Emphasis On Your Marketing ROI? Probably. Are You Putting Too Much Emphasis On Your Marketing ROI? Probably.

Advertising and marketing – they’re related but distinct. When you choose online advertising, you’re investing a certain amount of money on the probability of getting “overnight” traffic. Getting the traffic doesn’t guarantee it will convert into sales, but if you’ve got lots of data on your audience, you can calculate the return on investment from […]

Creating Link-Worthy Content: 7 Steps For Central Florida Marketing Directors

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Creating Link-Worthy Content: 7 Steps For Central Florida Marketing Directors Creating Link-Worthy Content: 7 Steps For Central Florida Marketing Directors

Want to get to Google page 1? Most businesses do. The truth is, you don’t need to reach search position #1 to get organic search traffic. While being #1 has a certain mystique, most people are going to click through multiple results on page one. After all, they’re looking for specific information that might not […]

5 Big Reasons Why Medical Practices Should Hire A Marketing Agency

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5 Big Reasons Why Medical Practices Should Hire A Marketing Agency 5 Big Reasons Why Medical Practices Should Hire A Marketing Agency

There are certain steps in medical practice marketing that virtually everybody does. It’s wise to be attentive to your marketing. Unfortunately, some common marketing practices are doing more harm than good. You might be undermining your ability to find and keep patients simply by following accepted wisdom that other practitioners passed on to you. There’s […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.