How Talking About Florida’s Biggest Pests Can Help Pest Control Companies With Their Marketing
Wondering how to make pest control marketing work for you? Sometimes, the key is to raise the stakes. In Central Florida and beyond, most people don’t spend a lot of time thinking about pests. It’s literally “out of sight, out of mind.” The bedrock of pest control marketing is helpful and informative content discussing the […]
How Much Should A Website Cost In 2022?
In the end, a website shouldn’t cost anything – because it delivers ROI far exceeding its costs. Between now and then, what happens? There’s a lot of confusion out there about the cost of a website. Some “website builders” claim you shouldn’t pay anything at all, or at least not more than $20, as long […]
Blog Writing: Using Google Search Console to Capture Relevant Topics
Blog writing is the cornerstone of your search engine optimization strategy. (Yes, really.) Digital marketing has changed a lot over the years. Throughout the whole history of Google, however, one thing has remained the same: To raise their online visibility, websites need terrific content. The more effective that content is at answering questions and solving […]
SEO and Brand Loyalty: What Happens Between Name Recognition and Recommendations
Digital marketing could be looked at as a continuum. On one side, you have SEO – search engine optimization. That consists of all the tools and techniques that make your website more attractive to search engines (and the people who use them.) The goal of search engine optimization is to deliver a knock-out experience to […]
The Top 3 Challenges Independent Dental Practices Face and How Partnering With a Marketing Agency Can Help
It’s not easy being an independent dentist. Research shows solo dentistry practices are in decline. In 2018, they were falling off at a rate of about 7% per year. The pandemic drove many patients to put off dental care, leaving dentists struggling to fill schedules. Even the most reliable patients have disappeared. Recent events have […]
Agency Secrets: 3 Of Our Favorite Marketing Tools
One of the secrets to success for any marketing agency is the right technology. When they get together, marketers love to talk about their tech stack and all the tools that work together to deliver their results. There’s no end to specialized software tools for marketers, and it’s essential to have the right one for the […]
How Much Should My Business Spend On Marketing and Advertising During A Recession?
Warning signals are flashing that a recession may be on the way. If so, it would be a quick end to a short period of post-COVID recovery. It’s important for Central Florida business owners to consider what the future might hold. Before you know it, it may be time to make some tough decisions. Many […]
Marketing for Medical Practices: Why Plain Language Is Crucial For Patient Communication
“Give me the plain facts, doc!” Patients may not say it in so many words, but it’s what they mean when they ask about their conditions, medications, and lifestyle. They want to know the truth – and what they can do about it – in a way they feel comfortable with. Over the last few […]
Digital Marketing vs. Advertising: Key Differences and How They Work Together
No matter what industry you’re in or where in Central Florida you are, one thing is for certain: The majority of your future customers will find you online. Digital marketing is your most crucial link to all those people. The earlier you get started, the sooner it can deliver compounding results with greater online visibility, […]
