Modern Marketing Isn’t a Toolset. It’s an Operating System
AI-supported marketing: Everyone is talking about it. Is it the next big thing, or just another buzzword? Marketing automation has been around for years. AI-supported marketing is best seen as a new evolution, not a whole new ballgame. It still benefits from experience, maturity, and perspective. By combining AI with proven best practices, your marketing […]
March 2026: What’s Happening in Digital Marketing
Mysterious Google charges? Your old disabled ad keywords could be the reason. Google’s updated AI Overviews might take fewer clicks away from websites like yours. Fake reviews? Google can now remove them from your Business Profile, but watch out. Apple Podcasts will introduce short-form video in the spring. Hackers take aim at AI assistant systems […]
The Agency You Chose Three Years Ago Was for a Different Business
Three years ago, the world was full of uncertainty about the long-term effects of global business disruptions. Some businesses responded by digging in – doubling down on their current customer relationships, but often cutting marketing. Others made the decision to elevate their marketing to the next level. Today, the impact is easy to understand. Businesses […]
When the Problem Isn’t the People, It’s the Process
In business, it’s crucial to have the right people. But what’s just as important is having them in the right positions. Take marketing, for example. Two marketing professionals of equal skill and experience can have a completely different take on marketing strategy. One may be a passionate advocate for social media, the other excellent in […]
February 2026: What’s Happening in Digital Marketing
After a months-long lead-up, OpenAI starts testing advertising options in the United States. Marketers are concerned about privacy and ethics in artificial intelligence, data shows. Organic traffic fall-off driven by AI might not be as bad as first thought, says research More people are clicking on Google Ads – and digital advertising prices are rising […]
Strategy Isn’t Sexy. But It’s What Works
On one level, almost everything humans do is strategy. Going to work every day is a survival strategy – and so is taking a job that offers more pay. For most people, that’s part of a strategy to stay alive and healthy long enough to retire. And what about having resources to enjoy retirement? And […]
The Brand You Built Isn’t Broken. It’s Just Waiting for Permission
All brands live at the convergence of two visions: On one side is everything you publish, provide, say, and offer that defines who you are. On the other side are every customer experience, customer comment, and online review. Your brand is more than what you sketched out as a founder or decided in strategy meetings. […]
January 2026: What’s Happening in Digital Marketing
Updated digital advertising options hit LinkedIn and YouTube to kick off 2026. Fresh research indicates that a large majority of AI chats have no commercial intent. Google confirms core algorithm updates happen continuously without notice. AI-driven policy enforcement leads to chaos and complaints on YouTube. 2026 Sees a Bevy of New Advertising Options on Popular […]
The Curve Isn’t Coming, You’re Already On It
2025 marketing trends were dominated by AI. Now, 2026 is around the corner, and it’s time to ask: what’s next? If you’re tempted to answer “More AI,” think twice. AI executives and investors are adamant that any time now, the average LLM will surpass Leonardo, Einstein, Shakespeare, and Franklin – but the loftiest promises are […]