Strategy Isn’t Sexy. But It’s What Works
On one level, almost everything humans do is strategy. Going to work every day is a survival strategy – and so is taking a job that offers more pay. For most people, that’s part of a strategy to stay alive and healthy long enough to retire. And what about having resources to enjoy retirement? And […]
The Brand You Built Isn’t Broken. It’s Just Waiting for Permission
All brands live at the convergence of two visions: On one side is everything you publish, provide, say, and offer that defines who you are. On the other side are every customer experience, customer comment, and online review. Your brand is more than what you sketched out as a founder or decided in strategy meetings. […]
January 2026: What’s Happening in Digital Marketing
Updated digital advertising options hit LinkedIn and YouTube to kick off 2026. Fresh research indicates that a large majority of AI chats have no commercial intent. Google confirms core algorithm updates happen continuously without notice. AI-driven policy enforcement leads to chaos and complaints on YouTube. 2026 Sees a Bevy of New Advertising Options on Popular […]
The Curve Isn’t Coming, You’re Already On It
2025 marketing trends were dominated by AI. Now, 2026 is around the corner, and it’s time to ask: what’s next? If you’re tempted to answer “More AI,” think twice. AI executives and investors are adamant that any time now, the average LLM will surpass Leonardo, Einstein, Shakespeare, and Franklin – but the loftiest promises are […]
The AI Question Isn’t If, It’s Who: The Best Way to Lead Your Business Through the Automation Era
Artificial intelligence is everywhere – just like the microwave. What? AI executives, who have the most to gain from the technology becoming ubiquitous, assert that AI is right for practically every use under the sun. And it’s true AI can be helpful in many situations. But the best way to look at it evokes one […]
December 2025: What’s Happening in Digital Marketing
Google Chrome will require HTTPS for all websites beginning in 2026. A new Google Analytics feature makes your brand marketing easier. Fresh research paints a dire picture: Most marketers are failing with AI. Can Google finally decipher the buyer journey? Either way, it’s trying. Google to Enforce HTTPS Requirement Beginning 2026 Not the most exciting […]
What Over a Decade in Marketing Really Teaches You
Marketing moves fast. From outside the industry, it’s easy to come to the conclusion that it’s just a bunch of trends and fads, one after the other. Nothing has contributed to that misunderstanding more than the latest artificial intelligence craze, sold to you as if marketing is now as simple as pressing a button. Of […]
The Trust You Earn Before You Even Speak
In the old days, future customers met you for the first time when they walked into your establishment. Maybe they saw you on a billboard, in the newspaper, or on TV. But, in effect, they didn’t know you or your brand in advance. At most, they may have heard a good word from a family […]
November 2025: What’s Happening in Digital Marketing
TikTok ads are easier to use than ever, thanks to expanded Smart+ functionality. Snapchat is catching up to WhatsApp by launching its new digital ad offerings. Altman’s sneaky statements suggest ads will come to ChatGPT eventually. Lost traction in Google lately? The “SpamBrain” update might be to blame. TikTok Ads Have Upgraded, Creating a Superior […]