Optimized Doesn’t Mean Overdone
Social media can be a key part of your marketing, distributing your content to millions of potential customers. But at the heart of social media strategy is something of a paradox: Many companies gain no business value from social media, but use it simply because they “have to.” This is based on the idea that […]
May 2026: What’s Happening in Digital Marketing
Click-through rate climbs on Google’s notorious AI overviews. Cost-per-click ads are now live in OpenAI’s flagship ChatGPT. Google Search executive warns about “commodity content.” Google Local Review replies are now moderated. Google “opts out” of using spam reports with personal info. More Search Users Are Clicking to Investigate AI Overview Sources One of the complaints […]
The Most Dangerous Brand Message Is the One You Didn’t Mean to Send
Think about the last time you went to a friend or a family member for advice. Odds are, you already had a clear idea in your mind what that person could or couldn’t help you with. Thanks to shared experiences together, you have a mental model of what they might know, probably don’t know, and […]
Marketing Systems Aren’t Just for Scale. They’re for Sanity.
How many decisions do you make every day? You can probably tally five, ten, or fifteen business decisions you’ve made today, but it doesn’t end there. Every day, the average adult makes tens of thousands of distinct decisions – about 33,000 to 35,000, according to the Harvard Business Review. Many of these are fairly basic. […]
April 2026: What’s Happening in Digital Marketing
20% of ChatGPT traffic goes right back to Google, study finds. After more than 12 days, Google’s latest major update is live. YouTube’s experimental ad format gives users “the TV experience.” Research suggests a powerful emerging business niche for Snapchat. About 1 in 5 ChatGPT Clicks Go Right Back to Google, Study Indicates Not too […]
Too Many Vendors, Not Enough Progress: The Real Cost of a Fragmented Marketing Strategy
Is your marketing execution suffering from vendor fatigue? Savvy business leaders know they can’t do everything themselves. At a certain point, they need others’ help to grow. In some areas, the path forward is obvious: You interview potential hires, find an expert you can rely on, and give that person the resources they need to […]
Modern Marketing Isn’t a Toolset. It’s an Operating System
AI-supported marketing: Everyone is talking about it. Is it the next big thing, or just another buzzword? Marketing automation has been around for years. AI-supported marketing is best seen as a new evolution, not a whole new ballgame. It still benefits from experience, maturity, and perspective. By combining AI with proven best practices, your marketing […]
March 2026: What’s Happening in Digital Marketing
Mysterious Google charges? Your old disabled ad keywords could be the reason. Google’s updated AI Overviews might take fewer clicks away from websites like yours. Fake reviews? Google can now remove them from your Business Profile, but watch out. Apple Podcasts will introduce short-form video in the spring. Hackers take aim at AI assistant systems […]
The Agency You Chose Three Years Ago Was for a Different Business
Three years ago, the world was full of uncertainty about the long-term effects of global business disruptions. Some businesses responded by digging in – doubling down on their current customer relationships, but often cutting marketing. Others made the decision to elevate their marketing to the next level. Today, the impact is easy to understand. Businesses […]