Why Your Website Gets Traffic But No Leads
When business owners think of website design, they’re often thinking of one thing: Traffic. That intuition makes sense. After all, if your website isn’t getting any traffic, it’s doing nothing for your brand or your business. But there’s a flip side: if your website is only getting traffic, but not producing leads, it is nothing […]
From First Click to First Appointment: Where Dental Marketing Breaks Down
What’s the most important thing your website can do for your business? Many dental practice leaders might say something like “get the word out.” That translates to website traffic. If people are visiting your website and spending some time on it, it may look like it’s doing everything it can. But the truth is a […]
June 2026: What’s Happening in Digital Marketing
Google launches a complete overhaul of its search experience, the biggest in its history. No more organic traffic for your business? Google CEO Pichai addresses concerns. Privacy-first search engine DuckDuckGo sees explosive growth with AI-free search. Plenty more to come as new AI features roll out across Google’s service portfolio. Google Touts End-to-End Transformation of […]
Your Practice Isn’t Competing on Price. It’s Competing on Perception.
What’s the key to good dental brand perception? No matter whether you’re looking at orthodontic positioning or dental positioning, you might be tempted to start with cost. After all, patients can’t invest in dental care they can’t afford. Surprisingly, though, cost is the runner-up in most patient decision-making, and lowering prices doesn’t generally lead to […]
Marketing Systems That Actually Work—Because They Were Built to Work Together
Not every business needs its own in-house marketing team – and even those who have one can benefit from partnering with a marketing agency now and then. In an average company’s lifetime, checking the fit on third-party outsourced marketing is all but inevitable. And in many situations, marketing delegation is a smart play. But even […]
Why Most Dental Marketing Feels Busy, but Doesn’t Build Trust
Dental marketing strategy isn’t a subject you picked up in dentistry school. But if you want your dental practice to reach its full potential, you need healthcare branding that works. Why? Quite simply, it’s the only way to win patient trust from future visitors you haven’t even met yet. These days, prospective patients have all […]
Optimized Doesn’t Mean Overdone
Social media can be a key part of your marketing, distributing your content to millions of potential customers. But at the heart of social media strategy is something of a paradox: Many companies gain no business value from social media, but use it simply because they “have to.” This is based on the idea that […]
May 2026: What’s Happening in Digital Marketing
Click-through rate climbs on Google’s notorious AI overviews. Cost-per-click ads are now live in OpenAI’s flagship ChatGPT. Google Search executive warns about “commodity content.” Google Local Review replies are now moderated. Google “opts out” of using spam reports with personal info. More Search Users Are Clicking to Investigate AI Overview Sources One of the complaints […]
The Most Dangerous Brand Message Is the One You Didn’t Mean to Send
Think about the last time you went to a friend or a family member for advice. Odds are, you already had a clear idea in your mind what that person could or couldn’t help you with. Thanks to shared experiences together, you have a mental model of what they might know, probably don’t know, and […]