Aligning Sales and Marketing: A Unified Approach to Business Growth
It wasn’t that long ago when sales and marketing acted as competing functions. Budget that went to marketing often came from sales and vice versa. The two were locked in separate silos – and, in many organizations, locked in combat. The idea of sales and marketing alignment as a business growth strategy was all but […]
September 2025: What’s Happening in Digital Marketing
Statistics show Google’s AI Mode is typically friendly to brands and may drive new brand discovery. “Digital marketing is dead”? Not so fast, according to discoveries within Google’s Q2 2025 financials. TikTok is building out a Search Ads team, demonstrating an aggressive growth strategy in the space. Internal Google documents show a major AI Mode […]
Video Marketing in 2025: Engaging Audiences Through Visual Storytelling
Video is the most sought-after content online. In 2025, most human-initiated website traffic comes from people looking for or watching videos. While there are articles online covering nearly any subject, text alone can’t hold a candle to video. Whether it’s used to enhance plain text or replace it, people trust video for entertainment and education. That […]
The Power of Consistent Branding: Building Trust in Every Interaction
At every stage of customer interaction, trust is your most important resource. Trust building takes time, but that same trust can be lost in an instant. That’s why the value of trust doesn’t go away when you close the first sale with a new customer. On the contrary, every touchpoint needs to reinforce the idea […]
August 2025: What’s Happening In Digital Marketing
YouTube becomes first major platform to penalize AI-generated content. Prominent SEO platform Ahrefs releases insights on AI’s digital footprint. Data on Google Ad conversion rates suggests link to search query length. Perplexity AI platform releases “Comet,” its new AI integrated browser. Google’s June update still shaking up search engine rankings in August. YouTube Will Penalize […]
Stop Measuring Marketing Like It’s 2010: The Metrics That Actually Matter Now
If you’ve been reading marketing headlines lately, you could be forgiven for thinking we’re in a time warp. People are screaming, “SEO is dead!” just like they were back in 2010. Top-ranked websites are claiming “It’s all over!” just like back in 2010. Pundits are “wondering” if marketing is worth it, just like back in […]
July 2025: What’s Happening In Digital Marketing
Google’s AI Mode is a reality, but there are still questions about usability and adoption. Get ready for “AI SEO” with three key recommendations provided directly from Google. A new Performance Max report pulls together data that used to be challenging to find. 2025’s big social media trends are coming into view, and here’s how to […]
Zero-Click Searches: Navigating SEO in a No-Click World
“Search engine optimization is dead!” As a marketing agency, we hear this declaration several times a year. Just about any time the search world changes, in fact. But we’ve never heard it as frequently as this year. New developments are overturning conventional wisdom about how to rank your website in 2025. One of the two […]
Is Your Website Still Working for You? The ROI of a Redesign in 2025
Your Website is More Than a Fancy Product Brochure. Done right, a B2B brand’s website is a self-contained, multipurpose resource that can bring your visitors from awareness to consideration to decision in as little as an hour. But let’s face it: most Central Florida enterprises aren’t getting that kind of benefit from their website. Instead, […]