September 2026: What’s Happening in Digital Marketing?
Social media platforms are drowning in AI-generated content – guess which platform has the most? AI models can misdirect potential visitors about local business addresses, but there’s a way to fix it. Ads using AI will now be clearly marked on the Google network, weeks after labels came to YouTube. It’s about to get a […]
Why Most Businesses Don’t Know Which Marketing Is Actually Working
These days, you can look behind the scenes and capture data on nearly any marketing activity. Marketing performance tracking covers website activity, search engine optimization, social media, email campaigns, advertising placements, and video content. Marketing analytics captures all these and more in real time. With such precise data, it seems like marketing attribution should be […]
The Most Expensive Problem Your Website Can Have Isn’t Technical
As brands have worked harder to appease Google’s search algorithm, factors like speed, security, and website functionality have taken up more of teams’ time and effort. These technical issues contribute to your brand’s search visibility, but create a serious risk: focusing on the needs of “bots” over those of your customers. No brand can stay […]
August 2026: What’s Happening in Digital Marketing
AI-based content moderation is already causing headaches at YouTube – Facebook is next. Integrated booking on Facebook and Instagram might be just the thing for conversion rates. An old-fashioned search engine optimization tool is still useful today, Google has confirmed. AI-generated summaries may be coming to Google search advertising sooner, not later. OpenAI is working […]
How Your Website Is Working Harder Than Your Sales Team
Here’s a question that should shape everything about your business website design: “What is your website for?” This might seem so basic that it’s not even worth thinking about. Whether you’re building a brand’s primary website, a lead generation website, or anything else, the basic requirements don’t seem to change too much. You’ll need a […]
The Real Reason Your Marketing Feels Inconsistent
Marketing consistency is something all businesses can benefit from, but few achieve. Many business owners come into marketing with a few basic assumptions. Working alone or with a marketing agency, they start by setting the direction and developing a strategy. Once the scaffolding is in place, they think, the results will follow. If marketing results […]
July 2026: What’s Happening in Digital Marketing
Just ahead in this month’s digital marketing news round-up: A new report demonstrates ChatGPT recommendations drive (delayed) website traffic. About half of U.S. shoppers don’t take AI product recommendations at face value. Google’s latest Spam Update rolls out worldwide and will be felt in the coming days. Collaborative posts are now available on LinkedIn for […]
The Hidden Risk of ‘Good Enough’ Marketing in Orthodontics
How do you know when your marketing is “good enough”? With rising dental competition and patient acquisition challenges, it makes sense that practices are looking to marketing to accelerate their dental and orthodontic growth strategy. Marketing consistency is crucial – what precisely that “consistency” should include is a point of debate. Let’s clear the air. […]
The Case for Momentum: Why Your Marketing Doesn’t Need More Ideas. It Needs a System.
New year, new marketing agency? Sometimes, switching tracks on your marketing strategy is for the best. You might realize that the agency you chose a few years back was for a different business. Or you might conclude that a few anchor hires for your marketing team will make vendor relationships that much easier. The problem […]