The Space Between DIY and Fully Managed Marketing Is Dead
It wasn’t long ago there were three main options for marketing: Doing it yourself through an in-house team or carefully managed contracts with freelance marketers. Managed marketing services with a small marketing boutique focused on one or two niche specialties. Fully managed marketing with a marketing agency that can craft and deliver a strategic marketing […]
June 2024: What’s Happening In Digital Marketing
June 2024 Digital Marketing Highlights The genie is out of the bottle on Google “AI Overviews” – but the results are less than magical. Google expands its indexing to include the most popular e-book file format, but there’s a catch. Big G’s crackdown on Site Reputation Abuse and Expired Domain Abuse continues to gain steam. […]
3.5 Reasons You Should Hire A Marketing Agency for Your Next Website Refresh
You know your company needs a website. You might already have one. But is it helping your bottom line? After a few years, many business leaders realize that “if you build it, they will come” just doesn’t cut it. No matter if you need a website refresh or an all-new website, it’s crucial to start […]
May 2024: What’s Happening In Digital Marketing
Digital marketing moves fast, and there’s something new going on every week. No matter if you’re a digital marketing producer yourself or a leader who wants to communicate more effectively with your marketing partners or team, it helps to know what’s going on out there. When something changes in digital marketing, it usually means companies […]
Own Multiple Businesses? You Need Consolidated Marketing
When you have more than one business, you understand the value of time. Everyone has heard “time is money,” but you feel it. When you’re coming up with your priority list, every entry counts. Each day, week, and month matters – not just quarters or years. You need to find time for each one of […]
What Does A Full-Service Marketing Agency Do?
If you’ve been considering a marketing agency lately, odds are good you’ve seen conflicting ideas about what a marketing agency should do for you. One of the tricky terms in marketing is “full-service.” Exactly what does a full-service marketing agency do, and do you need one? Marketing has been around a lot longer than Google, […]
Reality Check: SEO Without Video Is Dead On Arrival
In 2024 business owners know they need search engine optimization, but there’s a key component of your marketing strategy you may be neglecting. Search engine optimization (SEO) is a set of approaches to organizing your website and improving performance so it is more useful both to people and to search engines. Over time, search engine optimization […]
April 2024: What’s Happening In Digital Marketing
Digital marketing is always changing, and it’s crucial to know what’s now and what’s next. Here are some of the latest digital marketing news headlines you’ll want to be mindful of: Google’s New Product Structured Data Type Structured data helps Google and other digital services categorize and interpret content on websites. This new data type […]
How Professional Website Design Helps You Thrive After 2021’s Big Google Changes
Google is the #1 search engine of all time, delivering 3.5 billion searches per day in 2019. That number has only risen since then, of course, with extra hours spent inside contributing to a sharp increase throughout 2020. The only other website in the search ecosystem with comparable reach is YouTube, a Google subsidiary, which […]
