• Plan and write almost daily, short-form content for client’s social media channels (Skill: copywriting, ideation, and organization)
  
  
• Select and optimize photos for use with client’s social media and blog content (Skill: an eye for selecting quality stock photography)
  
  
• Format and publish client’s blog content provided by our team of writers (Skill: an understanding of WordPress)
  
  
• Schedule all social media and blog content (Skill: a general understanding of social media scheduling)
  
  
• Monitor and respond to positive reviews, and strategize with leadership team and client when responding to negative reviews, on social media and other miscellaneous platforms and services (Skill: copywriting and a general understanding of social media)
  
  
• Develop, manage, and maintain client’s email subscriber lists (Skill: an understanding of Microsoft Excel)
  
  
• Create, schedule/send, and report on client’s email newsletters and other miscellaneous campaigns (Skill: an understanding of Mailchimp or equivalent)
  
  
• Plan, design, and manage client’s marketing automations – aka “Workflows” or “Customer Journeys” (Skill: an understanding of marketing automation platforms)

• Stay plugged into emerging technologies/industry trends and apply them to operations and activities
  
  
• Participate in meetings with clients, accompanied by a senior team member, to determine the scope of a project
  
  
• Create and maintain documentation as it relates to your role and responsibilities
  
  
• Incorporate ideas recommended by the clients or peers into the final product
  
  
• Take part in workshops and ideation sessions
  
  
• Internal projects as required

High-priority:

• Mailchimp (or email marketing equivalent)
• WordPress / Elementor (or CMS equivalent)
• Trello (or project management equivalent)
• Buffer (or social media scheduling equivalent)

Low-priority:

• Google My Business
• Google Docs
• Microsoft Office
• Facebook, Instagram, Twitter, LinkedIn, and YouTube