Website Development
We’ll work together to discuss your business and marketing strategy.
Knowing your business, evaluating your competition, and understanding your customers sets the stage for a more effective website design. Our process starts with a series of conversations to do just that.
We’ll build a beautiful, responsive, and search optimized website.
Based on a thorough review of your ideas, we’ll design a website for your business that’s engaging and thoughtful. With an intuitive user-interface in place, more of your visitors will find their way toward conversion.
From planning to delivery, our team of experts are hands-on with every step of your project ensuring it won’t suffer from extended timelines, inexperienced middle management, and bloated budgets.
We’ll securely host your new website with lightning fast load times.
Our cloud-based infrastructure provides 99.9% uptime, lightning fast load times, access to a proprietary content management system, security updates and patches, site statistics, and form archiving.
Support
All our marketing plans come equipped with an Agency Services package that includes a mixture of support services:
You will be supported by a Marketing Coordinator who will serve as your primary point-of-contact. Get one-to-one support, prompt responses, and guidance from the person managing the work we’re doing on your behalf.
Marketing is complicated and compiling insights from dozens of places is challenging. Our curated marketing reports make interpreting that data more intuitive and equips our teams with the information they need to continually adjust and improve upon the strategy we have in place.
Occasionally, we’ll license assets (photos, video clips, music, etc) to use with your website design and/or marketing strategy.
Rest assured knowing that New York Ave will purchase and acquire the license to use these assets on your behalf and if necessary, use 100% Royalty Free content.
Flyers, brochures, hand-outs, magazine ads, appointment cards, folders, banners, table covers, vehicle wraps, menus, signage, and more. With New York Ave, you’ll get unparalleled access to our creative team for almost any of your graphic design requests.
Printing things is unnecessarily difficult. Quantities, paper types, print finishes, vendors…it’s all pretty confusing.
We’ll help guide you through the process by making recommendations and providing you with estimates. We take it a step further and in many circumstances, we’ll even assist you by placing orders upon your request*.
*GotPrint.com only.
Every quarter, a Senior Consultant will review insights and make observations to share with you on a call.
Sometimes seemingly small adjustments to your plan can have a big impact. We’ll listen, ask questions, and make recommendations that are deeply rooted in strategy.
Depending on your plan and any add-ons you may request, a Brand Refresh may include one or more of the following services:
We’ll design your logo to be modern, scalable, and relevant.
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People are buying from brands they recognize, trust, and identify with now more than ever before. The opportunities we uncover in the research phase of this project will serve as inspiration for your new logo.
We’ll supply a brand style guide to help you keep things in order.
Logo usage, color, and fonts say a lot about your brand. That’s why we’ll prepare a comprehensive guide that will help you and your other vendors stick to the plan we’ve designed.
We’ll pull together a design for your business cards.
Sometimes even the most complex ideas are best conveyed with print and human contact. We’ll provide you with the essentials by designing a business card with two variations.
We’ll equip you with matching letterhead and envelope designs.
Making sure your brand is consistent in every interaction a customer or prospect has with your business is crucial. We’ll design custom letterhead and envelopes that match your updated branding and do just that.
Marketing
We’ll post almost daily content to engage your followers on social media.
In addition to responding to reviews and comments, we’ll work with you to generate positive, educational, and creative content that will spark more conversations about your business online.
We’ll send meaningful email campaigns to your customer lists and on occasion, survey your audience for important insights.
Connect customers, prospects, and Google with your content. Sending branded email campaigns and surveys to contact lists boosts brand awareness and provides important data for measuring engagement.
Enhance your website and marketing with custom-built email automations designed to connect your ideal customer with a personalized response sooner.
We’ll work to increase 5-star reviews where they matter most.
Our software identifies ideal customers in your database and automatically requests their feedback, increasing 5-star reviews where they count the most and stopping bad reviews before they happen.
We’ll build content libraries and campaign assets with professional photography and award-winning video production.
Our team can think three-dimensionally about your brand strategy. We’re not talking about commercials as you might know them, we’re talking about building a library of media assets that are paired closely with your website, blog content, social media posts, and email campaigns.
Our team will help you prepare ideas and conduct interviews in Podcast format, capture the conversations with video, and deliver a variety of powerful assets for use across your marketing plan.
Search Engine Optimization
We’ll create relevant blog content that boosts your visibility online.
Studies show that websites with interesting and relevant blog content see increases in their organic traffic, fewer abandonments, and better retention. We’ll create content that builds trust in your brand.
We’ll keep your info accurate and consistent on local directories.
Making it easier to find your business online has never been more important. By submitting and maintaining the right information about your business, we’ll help get you to the first page of search results.
We’ll work to create relevant, topic and keyword-based links on and off your website.
Our white-hat link building services leverage guest blogging, outreach, and pillar page content clusters to strengthen your website’s organic search position.
In-content links from trusted, third-party websites are great for building traction with your search engine optimization strategy.
We’ll work with our partners to identify ideal placements, develop the right keyword and anchor text, and ensure backlinks are up to spec with the latest search standards.
Pillar Pages are a comprehensive, strategic approach to search engine optimization.
Each quarter, we’ll create one keyword-specific pillar page and a cluster of five relevant pages. Both the pillar page and the cluster content will link to one another to create a network of ideas that work together to teach search engines that your business is an expert on the topic.
Advertising
We’ll build a comprehensive, blended advertising machine for capturing a larger audience and driving more revenue.
Leveraging your website, fresh video content, and timely email drips, our Lead Accelerator service connects the many moving pieces so that you can focus in on closing more business.
*This service is currently being tested in different markets and is subject to change.
Add-ons
Traversing business growth and connecting ideas to implementation is difficult; you shouldn’t have to go at it alone. Augment your marketing plan with Strategic Consulting and get access to one of our Senior Consultants for an added layer of coaching and support. Get help with ideation, business strategy, vendor vetting, employee and hiring issues, budget auditing, and more.
Terms
