Warby Parker is an online eyewear manufacturer and retailer. While the company has a few brick-and-mortar locations throughout the country, the bulk of its business is done online through its website.
As soon as you land on Warby Parker’s homepage, you’ll immediately get a feel for the company’s unique personality–independent, authentic, and vintage. As you browse through the product selection, you’ll notice that this personality is consistent throughout the website.
The website is designed with increasing product detail flow, meaning that if the visitor clicks on a product and doesn’t find exactly what he’s looking for, he can easily move to another product page on the website. This type of website design helps to prevent dead-ends and continues to direct visitors towards making a purchase.
2. Bella Bliss
Bella Bliss is a retailer of high-end children’s clothing, and the bulk of its business is done through its website. When browsing through the website, Bella Bliss will remind visitors of products that they previously viewed off to the side. This makes it easy for shoppers to compare products and arrive at a purchase decision.
Bella Bliss uses its website as an opportunity to reconnect with visitors that did not make a purchase by sending a follow-up email to invite visitors back to the website. The company includes a link to the product that the visitor viewed on the website to help them pull the trigger on making a purchase. This remarketing tactic is very effective and is used by some of the most successful e-commerce websites like Amazon.
There’s no question that Nike is a dominate player in the e-commerce space. The website is extremely easy for consumers to navigate through, and Nike even uses images within the sports tabs to help users find exactly what they’re looking for. Upon clicking on the image, the user will be directed to the respective sport’s landing page.
Aside from the convenience that Nike’s well-designed website offers, many consumers prefer to purchase online from Nike because the website allows for product customization. By choosing to customize on Nike’s homepage, users are routed to the NikeID custom shoes and accessories page. This website design engages users by allowing them to design their perfect shoe or accessory
A growing number of consumers prefer to make purchases online than to visit a physical store. Considering that your website is often the first impression that consumers have of your business, website design needs to be a top priority. As you move forward with designing your own e-commerce website, take a look at these three examples for inspiration.