Google is constantly enhancing the way that it delivers search results to best meet the needs of its users. While we know that consumers now prefer to use their mobile devices over desktop computers to perform searches, research reveals that local search on mobile devices is growing at a faster pace than mobile search overall. Given this revelation, the search engine giant decided to make tweaks to its Google My Business service to make it more intuitive for consumers to find local businesses using their mobile devices.
Historically, dominating local SEO was challenging for businesses with multiple locations, especially when using Google My Business. Businesses with multiple locations needed to create separate Google My Business pages for each location for SEO and visibility purposes, and if the pages were not consistent from one location to the next, the business would suffer in search results.
In an effort to deliver more relevant search results to users and better meet the needs of businesses using Google My Business, Google has made the decision to roll out a new update.
What Can You Expect from the Google My Business Update?
The enhanced Google My Business Dashboard will be faster than ever and it will enable your business to do the following:
- Eliminate the need for you to have a separate Google My Business listing for each of your locations. Instead, businesses will be able to manage all of their locations using a single registered account.
- Offer the ability for businesses with multiple locations to establish user groups to more accurately manage and control access to each location.
- Improve product workflows and make management of the Google My Business listing easier in general.
Why Do You Need to Use Google My Business?
Google is the most popular search engine by far with nearly 75 percent of the search engine market share. To ensure that your business is getting the maximum exposure online, you need to focus on improving your Google ranking. Creating a Google My Business page will allow you to manage the way that your business appears in Google’s search results. According to the 2017 Moz Local Search Ranking Factor Survey, having a Google My Business page is the biggest driver of success with local SEO.
In addition to providing you with more exposure and increasing your online presence, here are some more reasons why you need a Google My Business page:
If your business is not already making local search a priority, you’re missing out on opportunities.
Research reveals that 34 percent of consumers that find a local business online end up physically visiting the business. Approximately 50 percent of consumers that use their mobile devices to find a local business end up walking through the door of the business. In regards to conversions, approximately 18 percent of consumers that search for a local business online end up making a purchase within 24 hours.
Better Website SEO
A powerful way to boost SEO on your website is to update your Google My Business listing. Google’s number one priority is to deliver the most accurate and relevant search results to users. To accomplish this, Google crawls the internet to look for the most updated information on a particular business. By updating your Google My Business listing and including detailed information about your business, your website is more likely to appear higher in Google search results.
Search engines aren’t the only tools that consumers turn to when looking for a local business. Today’s consumers are also using hundreds of different apps and online directories to discover local businesses, and these resources are often built using data from larger search engines, such as Google. Maintaining an updated and accurate Google My Business listing will help to ensure that your business information is correctly listed in other applications to help multiply your online reach.
If you don’t already have a Google My Business listing, we can help. Our local SEO specialists at New York Ave can help you to get your business in front of more people with verified, accurate, and distributed information.
Let’s face it. With more consumers than ever turning to the internet to find local businesses, you need to make it easy for your customers to find your business online. By using tools like Google My Business, we can help get your business to the first page of search results.
Contact us at New York Ave to learn how you can dominate local search today!