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We Turned 3 In June, Time For The Big Boy Pants

We celebrated three years in business in June and could not be more thankful for the support of our customers, community, vendor partners, and team. Thank you for being a big part of what we love doing every day.

They say that the majority of new businesses fail within their first three years. I guess that means that we’ve finally earned our big boy pants and have a lot to look forward to as we start on a new year… year four.

Becoming Great
This last year has been exciting, challenging, and fun. As we’ve grown, we’ve learned a lot about ourselves and have worked hard to be great at some things instead of just good at everything. In an effort to serve our customers better, we rethought and moved our service offerings into three categories: web, search, and design. These three things represent who we are, what we are great at, and where we are headed as a creative boutique.

Always Learning
One of the things we’ve challenged ourselves to do this last year is to learn more, learn more often, and teach others how to learn. By reserving time every week we have, as a team, each explored new ideas and implemented some exciting new things that will help our customers continue to grow their businesses.

  • Learn More – We have started to spend more time together as a team sharing relevant books and watching the occasional TED talk after grabbing a slice of pizza and some locally crafted beer. This, in addition to the freedom to try new things and the trust our customers have in us, have empowered us to do more, better.
  • Learn More Often – Growing a business and nurturing a solid team takes work, every day is a busy day at New York Ave. I knew right away that if we were to have the time to learn, we needed to carve it out of our schedules and stick to it. This has translated to, on average, one solid work day a week dedicated to bettering ourselves.
  • Teach Others How To Learn – In addition to publishing two more eBooks and writing over 100 new articles for our blog, in February we had the opportunity to partner with a local private school and speak with children about code, entrepreneurship, and the future of technology. Their thirst for knowledge was invigorating and we had a blast!

Trying New Things
Our investment in ourselves is paying dividends for our customers as we see the results of implementing the things we’ve learned into the websites and web applications we build, the marketing strategies we manage, and the designs we create. This is a direct result of our quest to learn more, learn more often, and teach others how to learn.

As Steve Jobs once said…stay hungry, stay foolish.

Doing What’s Right
It’s important to me to continue growing New York Ave into a healthy business that is driven by doing the right thing for our customers, not the debt we have to pay back. I’m proud that we remain a debt free business with steady organic growth that’s grounded in great work, by great people, for great businesses.

The Future Is Bright
I’m encouraged by what’s yet to come and where we’ll go as a team. Though we’ve crossed into the beginning of our fourth year, I feel that we’ve really only just gotten started.

Thank you again for being the best part of what we love to do.

With thanks,
Joshua Hays
Head of Vision

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.