Video is the most sought-after content online.

In 2025, most human-initiated website traffic comes from people looking for or watching videos.

While there are articles online covering nearly any subject, text alone can’t hold a candle to video. Whether it’s used to enhance plain text or replace it, people trust video for entertainment and education. That makes video media production crucial for businesses at any stage of growth.

The more complex your service offerings, the more important it is you have a clear video marketing strategy. Visual storytelling is the key to audience engagement and content marketing. It boosts the reach of all your other digital media so you can achieve your marketing goals.

Video is now a universal approach to content marketing that savvy business leaders can’t miss out on. It speaks clearly to everyone: from families to B2B buyers, teens to grandparents. No matter who you serve or what you offer, the average person in your audience loves video.

Here’s why video connects on a deeper level:

1. Video Makes Fewer Demands

When people are looking for information, they generally want it in a form that asks as little of them as possible. Video is easier to enjoy than text and fits readily into customers’ lives, whether they’re at the gym, commuting, or anywhere else they choose.

Today’s viewers especially appreciate the opportunity to get a message in a bite-sized format. When optimizing their media production ROI, many of our clients discover videos under two minutes long spark the greatest audience engagement.

2. Video Is Easier To Remember

User Experience researchers – the folks who look at how people really use websites and digital media – have known for decades that users don’t read. They scan and look closer when they spot something interesting. That means the central message of your text content is easily overlooked.

Even when users passively listen to video rather than focus their full attention, they tend to get more from it than if their attention is all over the place, like it can be with text. This helps you speed up the process of becoming a familiar presence to video viewers.

3. Video Is Easier To Act On

Studies show the presence of a video on a page influences customer behavior, making them more likely to follow calls to action. Compared to text alone, it’s easier to structure a video to maximize understanding without any sense of “talking down” to your audience.

If you’ve done public speaking, you might’ve heard the old adage: “First you say what you’re going to say, then you say it, then you say what you said.” Video enables your message to sink in frictionlessly. Multiple videos can reinforce your main points, driving conversions.

4. Video Is Perceived As More Professional

Fairly or not, text is seen as easy. Video represents a greater commitment to quality, so it helps lower the guard of first-time visitors who don’t have a strong reason to trust you. Helpful, informative video content positions you as an expert who can help customers improve their lives.

Implementing Visual Storytelling For Content Marketing And Digital Media

Visual storytelling means carefully constructing your video content so the visuals, audio, speech, and any accompanying materials all work together. With help from a digital marketing agency, even small businesses have access to visual storytelling techniques that were out of reach just a few years ago.

With so many options to choose from, you might wonder which approaches are right for your video marketing strategy. Exceptional results happen when you look at the big picture, choose a few ideas, and monitor user responses to understand which videos stir genuine audience responses.

Let’s take a close look at visual storytelling approaches that work in 2025:

1. Video Podcasts

“Video podcast” might seem like a contradiction in terms when you think about the medium’s audio-only origins. But recording podcasts on video produces amazing advantages for your content library. You can distribute your content on both video and audio-focused platforms, doubling your coverage.

YouTube is the world’s #2 search engine, right behind Google – both owned by Alphabet. Google uses high-quality YouTube videos prominently in its search results. Publishing a featured video is especially valuable now, when AI Overviews and other widgets frequently crowd out top-of-page real estate.

2. Video Blogs

“Web logs” defined the 2000s, but times have changed. Thanks to 5G speeds and uncapped data in your pocket, video blogs are soaring in popularity. It’s still a wise idea to have professionally written text blogs, but they become much more effective when paired with an eye-catching video.

Video blogs run the gamut from personal, feel-good stories to thought leadership that challenges your industry. A marketing agency that does video can help you select impactful topics and energize them with compelling visual storytelling so your viewers stay riveted.

3. Short-Form Video

Short-form video is a term for video under three minutes in length. You might wonder just what kind of “storytelling” you can really do in such a limited window, but the results can be surprising. Videos lasting just thirty seconds can get millions of views and open the door to lots of revenue.

Because shorter videos are so snackable, viewers often watch five or more in a single sitting. That means it’s wise to think of these videos not just individually, but as a constellation of content that slowly reveals a bigger picture, leading to a satisfying “ah-ha!” moment in the end.

4. Video Testimonials

When someone is in love with what your company does, you know it. Text testimonials are great as social proof, but video testimonials take it to the next level. Once you have a plan in place to solicit testimonials, the videos are some of the easiest to produce: roll film and let the customer shine!

5. Video Advertising

Deployed on YouTube, video advertising cuts through the clutter and arrests attention at a moment when your lead is already engaged. A good video ad is a seamless extension of whatever topic users were just exploring. To work best, ads should be precisely targeted using marketing agency expertise.

6. Video-Based Follow-Up

It’s easy to think of video as something you only roll out to a broad audience, but what happens when you flip the script – responding to a lead’s first inquiry with a short video? In many industries, like real estate, first-time bookings skyrocket. All you need is a nimble, repeatable media production process.

7. “Behind-the-Scenes” Video

Website visitors quickly find out what you do and why you do it. But how you do it? That usually stays a mystery, despite being a fascinating part of the tale. Even if you’re tempted to think your work isn’t all that interesting to others, video storytelling can humanize and dramatize it like nothing else. When people see your work as an essential part of something bigger, they’ll want to get involved, too.

8. Video Essays

Video essay is the name we give to the biggest, most intensive videos, where deeper knowledge of a subject combines with visual storytelling to lead viewers on a journey. Video essays aren’t a good fit for all businesses (or even most of them), but done right, they can launch a brand to new heights.

A video essay is at least an hour in length, and many are two hours or more. To bring it all together, your media production team might go through multiple script drafts, storyboarding, special effects, and more. That leaves you with a new cornerstone for your digital content marketing strategy.

New York Ave Puts Video Content Marketing Within Reach

Humans have been telling stories for thousands of years – in 2025, video is the leading way to do it.

Video is the next best thing to being there. It lets you tell your story in your own words, so you can forge a human connection with your future customers before you even meet them. As you publish more videos, others have the chance to spend dozens or even hundreds of hours with you.

The challenge: For many businesses, video media production seems like a “pie in the sky” idea. You need the right equipment, software, training, and a whole lot more. New York Ave is the marketing agency that delivers a cohesive video marketing strategy backed with compelling videos.

Contact us to unlock the power of visual storytelling for your brand.