At every stage of customer interaction, trust is your most important resource.

Trust building takes time, but that same trust can be lost in an instant. That’s why the value of trust doesn’t go away when you close the first sale with a new customer. On the contrary, every touchpoint needs to reinforce the idea that you’ll be just as reliable in the future.

Brand consistency makes that happen.

Long before you achieve widespread brand recognition, your brand strategy shapes the customer experience. Branding doesn’t stop at factors like color schemes, typefaces, or logos. Your brand consists of both intentional brand strategy and what people think and say about you.

That’s right: every time someone leaves a review (even a bad one), they’re changing the way others receive and understand your brand. To manage parts of your brand image you can’t control, it’s crucial to be proactive with the ones you can. Brand development is our name for that process.

Brand development ensures:

• Your brand is relevant and clear to your audience, so you start from a trustworthy foundation.
• People understand who you are, what you do, who you do it for, and why your way is the best.
• Your audience knows what to expect, so they’re willing to invest in your “promised experience.”

Brand Consistency Builds Trust That Creates Relationships, Not Just Transactions

Visual identity is the first thing that most Central Florida business owners think about when they plan out their brand. It’s crucial, but it’s only one part of the story. Boosting brand consistency means ensuring your voice and values stay the same no matter where your people find you.

Just like a friendship grows through shared experiences, a customer’s understanding of your brand grows when they feel like they know what they’re getting. Familiarity frees them up to see you as a trusted advisor, so they’ll want to consume what you offer.

Brand development encompasses everything you publish:

• Blog posts that provide information and insight that customers care about and often can’t find elsewhere.
• Snack-sized videos that enhance understanding and recall so viewers can take action on the content.
• Audio material, such as podcasts, that can grow into a sought-after part of your subscribers’ routines.
• Email marketing and social media that work together to reinforce all the core messages you stand by.

When a Central Florida business is first getting started, brand building often takes an ad-hoc approach. In the long run, though, it’s vital to make sure everything you publish is moving your company in the right direction.

Just like you sometimes need a website refresh to keep your appeal current, it’s a wise idea to take a bird’s-eye view of your brand development with help from a marketing agency. It may seem like a lot of effort, but it will position you to outlast your competition by becoming the brand customers count on.

Brand Development With A Marketing Agency: Worth It?

Consistent branding is the kind of thing that rarely happens right the first time.

Here’s why it’s so important to undergo a thorough brand review and get aligned.

Consistent branding means …

1. Customers See You As There For The Long Haul

Many businesses are here today, gone tomorrow. Consistent branding is evidence that you’ve given thought to how your enterprise will stand the test of time. When branding is deeply thought out, it gives interactions a cadence of “being there for you.” That shines through even when it comes in the form of an automated email or text.

2. Customers Recognize You Wherever They Find You

Remember what it was like when you were a kid and you’d see your teacher at the grocery store? Weird, right? Your brand doesn’t just stay put on your website: you might pop up sponsoring a downtown event or giving a talk on TV. Wherever you go, recognition soothes the incongruous feeling and gets people to pay attention.

3. Customers Give You The Benefit Of The Doubt

Let’s go back to that unflattering review above. As a business owner, you know you can’t please everyone. But customers might take a negative review seriously, unless, of course, they know you well enough to believe it was a fluke. Mistakes happen, but they don’t have to cramp your style.

4. (Many) Customers Will Follow Where You Lead

Customer loyalty is king. It’s what keeps people from defecting to competitors over price; they know what you offer is worth it. It also helps them stay on your side as your brand evolves. Instead of turning away, they’ll say, “Let’s see where this is going.” That makes a difference.

No matter where you are in your journey, it’s never too late to uplevel your brand consistency.

Contact New York Ave today to discuss how brand development can strengthen your growth.