Podcasts are leading a quiet revolution in the way small businesses connect to their customers.

Savvy business leaders understand people need to know, like, and trust you before money changes hands. But they don’t go onto your website to learn more about YOU – they visit it, often not knowing you at all, to reach their own goals. You win by positioning yourself as the advisor who can serve them best.

Content marketing is the term for publishing content that builds trust by helping visitors solve their problems.

Lots of content marketing mainstays are text-based. But that means people need to put down whatever they’re doing and focus on reading an article. Building a relationship one article at a time worked in the pre-mobile era, but expectations have changed. Now, people respond best to the most convenient alternatives.

They need something that goes beyond text.

Something that won’t interrupt their day, but become a part of it.

Something they look forward to.

In short, they need podcasting – and so do you.

Here’s why it makes sense for your small business.

1. Your Audience Is Already Listening to Podcasts

The people who can move your business forward are already listening to podcasts.

As recently as 2024, nearly 50% of Americans aged 12 and older listened at least once a month.

The number of total U.S. listeners rose from 120 million to 135 million in just one year.

Odds are good your target customers are already among that group, listening to podcasts any time it fits into their daily routine. Most listeners don’t settle in and focus 100% on podcasts, but tune in on the go: During a daily commute, while working out at the gym, and in plenty of other places all week long.

With a podcast, you become a part of their life.

And they discover exactly what you can do for them.

2. Tapping into the Podcast Audience Can Be a Breeze

Since your people are already listening, you don’t have to search far to find them.

About two-thirds of all podcast listens take place on Spotify, Apple Podcasts, and YouTube.

You can kill two birds with one stone by recording podcasts as video. After edits and audio optimization, your brand can cover all these platforms and more with minimal overhead. Plus, you have a golden opportunity to publish short highlights – brief, highly shareable videos that get more eyes on your content.

Last, but not least, podcasting is a terrific way to use your existing mailing list.

A single blast to your mailing list can activate past and current customers so they form the backbone of your podcast audience. Periodic reminders will get more of your list to listen. A podcast is the ideal way to deepen relationships so your customers stay loyal and you give each other more value over time.

3. Podcasts Build Credibility Faster than Other Content

Podcasters are today’s experts. If you’re not sure, just look at how politicians line up to be heard on today’s biggest audio-driven shows. Even if your audience is local rather than national, podcasting lets you set the agenda in your area of knowledge. That’s what motivates first-time customers to choose you.

Podcasts work because:

• They’re conversational. Listeners get a sense they really understand what you’re about.
• They’re authentic. You get to communicate authority and passion in your zone of genius
• They’re valuable. Every episode gives listeners something they can take away and use.

When it comes to content marketing, podcasting is the next best thing to being there. It builds a connection, so first-time customers “get” you and old favorites remember why they chose you in the first place. They come to you with their shields down, ready to collaborate and get the most from your time together.

4. Podcasts Are Easy to Create (with the Right Expertise)

Modern content marketing is built around podcasts and video.

Even the most dialed-in business leader can have some reservations about these tools. After all, it might seem like they have a high barrier to entry. Maybe you’ve never been in front of a camera or microphone before. A marketing agency you trust smooths out the path so you stay focused on what you do best.

5. Podcasts Feed Your Hungry Social Media Channels

Social media only works when two things are true:

• You’re active on the platforms where your audience already gathers.
• You remain a consistent presence by posting regularly – often, daily.

Many businesses have no social media following at all, and many more who do aren’t getting real value from it. Podcasting makes social media management easier by ensuring you’ll always have something fresh and exciting to share. A single podcast episode can generate a portfolio of short highlights ready for posting.

This is especially important as more people migrate to platforms where visually enticing content is king, like Instagram and TikTok. Even old, established platforms like Facebook are integrating more ways to share and discover visual media. That’s another reason why the video-first approach is essential.

How a Marketing Agency Makes Podcasting a Snap for Savvy Business Leaders

Your reputation for thought leadership relies on your willingness and ability to take the stage.

But let’s face it: There are a lot of moving parts, and not everyone is a born presenter.

New York Ave gets it.

We put podcasting within reach no matter your company’s size, industry, or expertise.

Here’s how:

1. We Bring Everything You Need Together Under One Roof

Recording a whole podcast on your phone or a basic webcam? It’s for the birds.

Professionalism is the key, and New York Ave brings together everything you need. We’ll orchestrate the right personnel, equipment, software, and the rest. You can be on your way with podcasting in as little as one week.

2. We Provide Coaching and Strategy to Maximize Your Impact

You don’t need to be an award-winning presenter to make your mark in podcasting. We’ll discuss your strengths and give you the winning edge with time-tested advice. Before you know it, podcasting will come easy – and it might even be fun. Many of our most successful clients had never recorded before they worked with us.

3. We Take Care of the Logistics, You Focus on What You Do Best

When the recording stops, our work picks up. Our experienced in-house audio engineers and other experts will ensure your podcast is crystal clear and compelling. With a polished product in hand, we manage distribution.

Podcasting Is a Big Opportunity for Small Businesses

To grow and flourish in 2025 and beyond, you can’t miss out on podcasting.

But that doesn’t mean you have to reinvent the wheel.

New York Ave helps your business benefit from the power of podcasts with ease and simplicity. It’s not just another thing to check off your to-do list: it’s a streamlined, repeatable, high-leverage opportunity to take control of your message and move the needle on your goals.

Contact New York Ave to learn more or begin.