Is Twitter Evolving to Become More Like Facebook?

If you spent any time on Twitter this past week, it was hard to miss the trending hashtag #RIPTwitter. So what was this all about?

There has been a lot of buzz that Twitter is planning to move away from the reverse chronological order timelines and instead use an algorithm approach similar to Facebook’s for displaying the content that you see in your Twitter feed.

And, as you can imagine, a lot of people are fuming about this potential change.

The algorithm approach that Twitter is rumored to move towards would essentially guess at displaying the content that users would want to see. This is bad news for anyone that uses Twitter as a breaking news tool.

However, Twitter needs to increase engagement in order to compete with other social media platforms. By taking the algorithm approach and showing Twitter users content that they’re actually interested in versus every single meaningless tweet, the platform may prove to be successful in boosting engagement.

There has been so much recent buzz about Twitter evolving to become more like Facebook that Twitter’s CEO Jack Dorsey made a public statement to help put the rumor at rest. In a series of tweets, he basically said that there are no plans to reorder timelines and that the Twitter we have all come to know and love is here to stay.

Still, people are weary about some major changes happening to Twitter, especially since this is not the first time that Twitter has taken a step towards being Facebook-like.

Twitter has become known (and beloved) for its requirement of communicating in 140 characters or less. However, in August of 2015, Twitter removed the 140 character limit on Direct Messages, allowing detailed private conversations to take place on this microblogging platform. Of course, this big change made Twitter users concerned that a change to the character limit on public tweets would be coming down the pipe soon, too.

All in all, Twitter is in a precarious position right now as it needs to remain true to the fast pace that its users want while also finding ways to spark engagement. It’s clear that investors want Twitter to be more like Facebook (especially considering that Twitter’s stock is down 36 percent since the start of 2016), but it will be interesting to see if CEO Jack Dorsey will really be able to maintain Twitter as a “real time” social media platform.

If you’re like most businesses, you’re using both Twitter and Facebook to market your brand. With that being said, how would you feel if Twitter were to evolve to be more like Facebook? Would that change your decision to maintain an active presence on Twitter?

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