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Improve Search Engine Optimization By Using These Tools to Find Search Terms

With enhancements to Google’s search engine algorithm, long-tail keywords now reign in the search engine optimization world. However, if you’re trying to come up with relevant long-tail keywords to incorporate into your content, you can go a little insane.
When you’re not a large business with pre-existing ample website traffic, uncovering long-tail keywords to rank for can be tricky. We understand your pain, which is why we’re going to share the following tips and tools to help you find relevant, high-value keyword phrases:

1. Google Search Bar
Google’s search bar will help you to find the sweet spot between keywords that are easy to target and keywords relevant to your business. Just start typing in some phrases into Google’s search bar and see what populates. The algorithm for Google’s search bar has been built around the searcher’s intent.

While Google’s search bar should by no means be your only source of long tail keyword research, it’s a great start to find out what your audience is typing into search engines.

2. Moz Keyword Explorer
Looking for a free search engine optimization tool? You need to take advantage of Moz Keyword Explorer, which will help you discover and prioritize your targeted long tail keywords.

3. Google AdWords Keyword Planner
If you want to find out which long tail keywords will help you to reach the right customers, give the Google AdWords Keyword Planner tool a try. The keyword research that this tool provides will allow you to see how often keywords are typed into search queries and how these trends change over time.

4. Google Trends
Want to know which keywords are trending in Google search? Google Trends will arm you with this information, and you can also narrow down the data by location.

5. WordTracker’s Free Basic Keyword Demand
Different than some of the other tools mentioned here, WordTracker conducts keyword research across a variety of search platforms such as Google, YouTube, and Amazon. No need to pay for WordTracker unless you want to get really granular with your keyword research.

More consumers are using voice search to find local businesses, and provides keyword research based on Google localized search languages. You can even use this tool to find out what consumers are searching for in the App Store.

7. Infinite Suggest
Going through a keyword brainstorming sessions? This tool will provide you with a never-ending list of long-tail keyword search terms from Google. However, it will be up to you to decide which keywords are most relevant.

How to Use Keyword Research to Benefit Search Engine Optimization
Once you conduct your long tail keyword research, you need to be strategic about which keywords you’ll use. Here are a few questions that you should be ask yourself:

How many extra clicks will you earn if you move up in Google search results?

How will an increase in ranking impact your bottom line?

How strong is the page that you want to outrank?

To answer these questions, you need to determine where your website currently stands.

To do this, log into Google’s Search Console and select the “Search Analytics” page. Under the “Search Traffic” header, choose to see the results over the past 90 days. This report will breakdown your website’s analytics by queries, clicks, CTR, and position.

Once you understand these key metrics and how your website is ranking for your existing targeted keywords, you can improve your search strategy by conducting research to incorporate additional long tail keywords.

Trying to get a handle on search engine optimization and improve your website’s ranking is no easy task. Use the keyword research tools outlined above to help your website rank for additional long tail keywords relevant to your business and industry.

Looking for additional ways to conduct keyword research? Be sure to see our list of untapped keyword research tools to improve search engine optimization.

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