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How to Get Past the Spam Filter With Email Marketing

With the holiday season rapidly approaching, you undoubtedly are working on email marketing campaigns to finish the year strong.

While there are so many factors to take into consideration when implementing an email marketing campaign, much of your success depends on actually getting people to read your emails. And if your emails are being tagged as spam to begin with, you’re not going to be happy with your results.

Here are some of the most common reasons why your emails are not getting past the spam filters and how you can correct these issues:

1. Using common marketing words in the subject line.
Probably the worst words you can use in an email subject line are “FREE, FREE, FREE” in all caps. However, the use of other common marketing words in the subject line such as “advertisement”, “marketing”, “sale”, and “money” can also get you into trouble with spam filters.

We’ve talked a lot about the importance of crafting compelling email subject lines. You have a very small window to capture your audience’s attention, so write subject lines that make your recipients want to actually open your emails. Taking this approach will help you to avoid the spam filter.

2. Incorporating too many symbols into your content.
This applies to both the email subject line and the body of the content inside the email as well. Overusing symbols such as !!! or $ or % can trigger a spam filter. By avoiding the overuse of symbols in your content, you can also help prevent your brand from appearing unprofessional with its email marketing efforts.

3. Not proofreading emails before sending them out.
While taking the time to proofread content before sending it out seems like a no-brainer, there are still a number of businesses that do this. And, unfortunately, spelling errors and typos are very common for this reason. However, typos look “spammy” to both people and spam filters, so including typos in your content can prevent your emails from reaching your recipients’ inboxes.

Do yourself a favor and carefully read through each piece of content that you send out to your audience. Not only will you help to increase your email deliverability rate, but you’ll also be representing your brand well.

4. Not including enough text in your emails.
In an effort to avoid bogging down readers with too much text, some marketers offer the bare minimum in the emails that they send out. As a rule of thumb, you’ll want to aim to include at least 500 characters in your emails. Otherwise, spam filters may assume that you have something to hide and will route your emails to the spam folder.

So, as we lead into the holiday season, make a point to avoid making these common email marketing mistakes so that your emails don’t end up in the spam folder.

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