The most successful brands online approach their websites as a work in progress. These companies understand that if they’re going to continue to grow, their websites need to evolve right along with them.
1. Update the subheading on your home page.
While the heading on your website’s homepage will typically be consistent, you’ll want to include a subheading below this space to tell a little bit about your business. Throughout the year, you’ll probably find more effective ways to communicate what your business does. When these epiphanies happen, be sure to update your subheading accordingly.
2. Minimize distractions.
Including social buttons on your website is a great way to grow your online following. However, some businesses get carried away with including too many social media buttons on their websites, which can be very distracting. If you don’t really have an active presence on a social media channel, there’s no sense in cluttering up your website design with another social media button.
3. Update your “about us” page.
If it’s been awhile since you’ve updated your “about us” page, take the time to read through it to confirm that everything is still accurate. There’s a very good chance that new employees have joined or left your team since your last update. Also, include any big events or changes that happened to your business over the past year.
4. Review your products and services page.
Does your website mention any products that you no longer carry? If so, you’ll want to remove this information from your website. At the same token, be sure to update your website so that it includes new products and offerings.
5. Take a look at the images.
Photography is often fairly timeless. However, there may be some occasions where the images that you use on your website make your brand appear to be outdated. Take the time to review the images on your website to make sure your business appears to be with the times.
6. Update case studies.
Including case studies on your website is a powerful way to offer third-party validation to visitors that you have a credible business. The more up-to-date these case studies are, the better, so update this page to include at least one case study from the past year.
All in all, the start of a new year provides you with a great opportunity to update your website design. Use this list to help clean up your website so that it can really work hard for your business in 2017.