Focus On Quality Over Quantity
Too many business owners are focused on publishing a certain number of social media posts each week or month. As a result, their desire to meet a specific number goal is prioritized over quality.
If you publish mediocre social content, you’re not going to be happy with your ROI. Instead, it’s a better use of your time to publish fewer social posts, but make sure that they’re high-quality and thought-provoking to form an impression on your audience. When you take the time to focus on delivering value, the time that you’re spending on social media management will be worth it.
Consider Your Audience
To be smart with social media management, you must consider who your audience is and where they spend their time online. Yes, there are hundreds of social media channels that you can use to promote your business. However, what’s the point of having an active presence on a social media channel if your audience is essentially absent?
Take the time to conduct research to find out where your target audience is spending their time online. Research reveals that the average business has an active presence on six social media platforms. However, just because the average business is using six social media channels doesn’t mean that you should as you don’t want to spread yourself too thin. Start with using one or two platforms where you know your audience is active and branch out from there.
Also, consider the types of social media content that resonate with your audience. Take advantage of a social media analytics tool that will make you aware of the performance of your social content. Look for trends in your top performing social media posts and find a way to replicate this content in the future to maximize your ROI.
Determine How Much Time You Should Be Spending On Social Media Management
The reason why you’re reading this article is because you want to know how much time you should be spending on social media management. However, we couldn’t answer this question for you without addressing quality over quantity and the importance of knowing your audience.
There’s really no one right answer for how much time you should be spending on social media as it will vary depending on your business and industry.
Instead of allowing social media management to overcome your workday, break down this critical aspect of marketing into time increments over the course of the week. Allocating a little bit of your time each day to manage your social media presence is much less overwhelming than trying to tackle it all in one sitting.
To help you map out a plan for social media management, here is a guideline for how you should spend your time on social media over the course of a week:
Monday:
Spend 10 to 30 minutes answering customer inquiries on social media.
Tuesday:
Spend 30 minutes researching and putting together a social media post that offers your perspective on current industry news.
Spend 10 to 30 minutes answering customer inquiries on social media.
Wednesday:
Spend an hour coming up with a high-quality, engaging social media post that will spark conversation.
Spend 10 to 30 minutes answering customer inquiries on social media.
Thursday:
Spend 30 minutes researching and putting together a social media post that offers your perspective on current industry news.
Spend 10 to 30 minutes answering customer inquiries on social media.
Friday:
Spend two hours working on a big piece of value-added content (blog post, video, etc) that you will plan to share on social media to drive traffic to your website.
Spend 10 to 30 minutes answering customer inquiries on social media.
All in all, if you use the maximum suggested time for social media management, you will end up spending 6 hours and 30 minutes each week promoting and managing your presence on social media.
While 6 hours and 30 minutes is an acceptable amount of time for some businesses to dedicate to social media, it may not be feasible for your business.
If you’re feeling overwhelmed with social media management, we can help. Our team at New York Ave has the manpower and experience to help you dominate your social media presence and maximize your ROI.
Contact us at New York Ave to learn how we can help you to spark more conversations about your business with better social media management.
