The Holiday Email
Consumers get more email during the holiday season than any other time of year. This is why it is crucial to set yourself apart through your email campaign. A simple “Tis the season” will get skipped over in a heartbeat. A message of goodwill is a good idea to build trust with your customers, but what else is your holiday email offering? Why not try a “Season’s Greetings” email that also includes a gift guide or other helpful holiday-related tool? Using eye-catching holiday graphic design elements can add interest to these emails and get customers in the holiday spirit. Just make sure you incorporate your brand into the design!
The Holiday Print Campaign
A printed mailer, or card with gift basket, are both pretty straightforward, but with the right creative graphic design your message can make a big impact. In the past few years, we have seen companies use humor with great success in holiday print campaigns. Especially for brands aimed at younger audiences, humor can help to disarm and to get consumers to stop and pay attention. Remember Virgin Mobile’s “Chrismahanukwanzakah” campaign? This campaign was successful because it used humorous graphics and ideas to connect with consumers.
The Holiday Social Media Message
During the holidays, your Facebook page should set the tone and put customers “in the mood” for holiday cheer (and shopping). The more cozy, wintry, and cheerful they feel, the more inclined they will be to purchase a product or service. Holiday graphics play a large part in setting the tone. As always, continuity is important when it comes to your graphics. You should use the same graphics from print and email campaigns as you do in your social media. For example, if your email campaign features elf graphics, be sure to tie this into your social media message. Fun holiday videos can create plenty of opportunities to to spread your brand and entertain your customers at the same time.
Regardless of your approach to holiday messages this year, your campaign should be aligned with your current branding efforts. If your small business is family-oriented and traditional, the humorous approach may seem a little incongruent with your brand identity. In other words, don’t lose yourself in an attempt to be different and surprising. Holiday campaigns should reinforce your brand, not confuse your customers.
If you want to take advantage of an excellent opportunity to connect with your customers, don’t “Deck the Halls” with generic holiday graphics. Using interesting and engaging graphics in your holiday email, print, and social media campaigns can make the difference between average holiday sales and a record-breaking season.
Looking for some help with your holiday branding and design? Our team can work up some very cheery holiday graphics! Stop by our branding and design page and let us know how we can help.