Content creation is especially deplorable when you’re dealing with a nasty case of writer’s block. Even the best of writers experience it, and it’s definitely not easy to get yourself out of this rut.
1. Offer a Video Course
Want to mix up your content strategy? Take advantage of video. After all, video is one of the most powerful ways to engage an audience, and 51 percent of marketers say that video content offers the best ROI.
One of the reasons why people choose to follow brands online is that they want to be more educated and informed, and video can help to increase your audience’s comprehension of a topic.
So, instead of writing a “how to” blog post, consider creating a video that walks your followers through how to use one of your products. Or, instead of creating an offer that links your audience to an ebook, encourage your fans to fill out a form in exchange for a free video course. You can even take advantage of the new Facebook Live feature to host your video course.
2. Create a Cheat Sheet
Encourage your audience to bookmark pages on your website by creating helpful cheat sheets that offer valuable information relevant to your brand. An example of this could be a comprehensive guide to industry terms and symbols. Regardless of the quick reference sheet you have in mind, be sure to keep it short and concise.
3. Provide a Checklist
People love a good checklist, and they’re often willing to provide you with their contact information and/or sign up for your newsletter in exchange for your checklist. The best checklists are typically brief and include clear headers and a colorful design.
4. Develop an Email Series
An email series is different than an email newsletter in that it offers a multi-part series of emails that a person has given his or her permission to receive. Once you develop your concept for an email series (for example, tying the “12 days of Christmas” to 12 days of themed promotions), it will be much easier for you to craft these emails.
5. Host a Podcast
Podcasts have become an increasingly popular way for a brand to engage its audience, and they literally give your brand a voice. The best part is that creating a podcast is relatively low budget (you basically just need a good microphone and an engaging host). If you’re going to use podcasts for lead generation, be sure to ask your listeners to subscribe to updates about your podcast.
So, if you’re in a rut with your current content creation strategy, mix things up with these 5 unique types of content. If anything, they’ll help get your creative juices flowing!