Does Video Content Have a Place on Your Business Blog?

In order to have a successful business blog, you need to shake things up and serve your followers a variety of content. Diversify your content creation strategy by writing educational posts, sharing interviews with industry leaders, putting together list posts, and embracing user-generated content.
Another great way to add some variety to your content creation strategy and keep your followers coming back for more is to include video content on your blog.

Video content is a hot topic among marketers in 2017, and it will continue to be a key way to engage your audience going forward. While a blog is a powerful way for a business to educate its audience and drive more traffic to its website, the idea of a vlog–a blog in which the postings are primarily videos–is also gaining traction.

As an entrepreneur that already maintains a business blog, is it really necessary to establish a vlog to stay up-to-date with the times? Most content marketing specialists would tell you the answer is no. Instead, use video content as a way to compliment your blog and provide some variety to your followers.

Here are several ways to incorporate video content into your business blog:

1. Create a “how-to” educational video post.
The educational element is one of the main reasons why people choose to follow a blog. Instead of writing a “how-to” blog post, create a useful video that walks your followers through the process of using one of your products. No matter how talented you are with improvising, take the time to write a great script. Be sure to use short, descriptive sentences that clearly explain each step in your how-to video.

2. Introduce your team.
In today’s digital world, it’s not always feasible to do business face-to-face. People still crave human connection though and choose to do business with people they like. Creating a video to introduce your team and share your story can help to strengthen relationships and build an emotional connection with your audience.

3. Share a behind-the-scenes view of your business.
Using video to capture what goes on behind-the-scenes at your business is a powerful way to demonstrate your company’s passion and show off your brand’s unique personality.

4. Create excitement for an upcoming product launch.
Creating a teaser video that doesn’t give away too much information about an upcoming product launch will generate excitement and leave your followers wanting to learn more.

5. Offer a customer testimonial video.
A customer testimonial video will provide third-party validation that your company is credible and worth doing business with. Customer testimonials help to humanize your brand and make your business more relatable to prospective customers.

All in all, if you’re looking to revamp your content creation strategy, look for opportunities to incorporate video content into your business blog. Use these five tactics outlined above to offer a variety of video content that will keep your followers engaged and inspire them to take the next step with your business.

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